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Rusiah Yusof - ACRA Service Star

Manfred Pan
Manfred Pan

Rusiah Yusof has worked at ACRA for 17 years and is renowned for her commitment to excellent customer service. She has received over 80 letters of praise from happy customers and awards for her stellar customer service efforts, including multiple Excellent Service Awards. Rusiah handles a wide range of inquiries with integrity and helps customers resolve even complex issues. Her positive attitude and dedication to serving customers with a smile represents ACRA's values. Thanks to frontline officers like Rusiah, ACRA has been recognized as one of Singapore's top service organizations.

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ACRAs service star The face of an organisation is that of the person at the frontline. For 17 years, Ms Rusiah Yusofs sunshine smile and unwavering commitment to service has shown customers that ACRA is an organisation that cares. What keeps her going is her personal motto of serving with a heart and a smile. By going all out to help them, the customer service officer has received more than 80 unsolicited compliment letters from happy customers last year one said, I came in a bad mood but she got me smiling. Rusiah handles a broad range of enquiries ranging from business registration to statutory compliance. She impresses customers with her ability to address their concerns, even for highly complex issues. In fact, to help all frontline staff deliver such top-notch service in all kinds of situations, the Client Engagement Division (CED) introduced twice-yearly assessments in January. They include questions that test officers abilities to react to different scenarios. ACRAs continual investment in customer service training has resulted in a bumper crop of 24 officers who won the national level Excellent Service Award (EXSA) for FY 11/12. Rusiah was again honoured for her stellar efforts with an EXSA for the third year running. She also received the PS21 Star Service Award for the second year consecutively. Russiah shares, "As a frontline staff of ACRA, I represent ACRA and it is my duty to uphold the I-ACRA values (Integrity, Alert & Agile, Collaborative, Respect, Add Value) in my daily work. It makes me glad to be able to help customers resolve their queries and put a smile on their faces. The kind words from our customers are always a source of encouragement for me. Thanks to dedicated frontline officers like Rusiah, ACRA was selected as one of the top 25 service organisations for the Singapore Service Excellence Medallion last year. FEATURE 20

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Rusiah Yusof - ACRA Service Star

  • 1. ACRAs service star The face of an organisation is that of the person at the frontline. For 17 years, Ms Rusiah Yusofs sunshine smile and unwavering commitment to service has shown customers that ACRA is an organisation that cares. What keeps her going is her personal motto of serving with a heart and a smile. By going all out to help them, the customer service officer has received more than 80 unsolicited compliment letters from happy customers last year one said, I came in a bad mood but she got me smiling. Rusiah handles a broad range of enquiries ranging from business registration to statutory compliance. She impresses customers with her ability to address their concerns, even for highly complex issues. In fact, to help all frontline staff deliver such top-notch service in all kinds of situations, the Client Engagement Division (CED) introduced twice-yearly assessments in January. They include questions that test officers abilities to react to different scenarios. ACRAs continual investment in customer service training has resulted in a bumper crop of 24 officers who won the national level Excellent Service Award (EXSA) for FY 11/12. Rusiah was again honoured for her stellar efforts with an EXSA for the third year running. She also received the PS21 Star Service Award for the second year consecutively. Russiah shares, "As a frontline staff of ACRA, I represent ACRA and it is my duty to uphold the I-ACRA values (Integrity, Alert & Agile, Collaborative, Respect, Add Value) in my daily work. It makes me glad to be able to help customers resolve their queries and put a smile on their faces. The kind words from our customers are always a source of encouragement for me. Thanks to dedicated frontline officers like Rusiah, ACRA was selected as one of the top 25 service organisations for the Singapore Service Excellence Medallion last year. FEATURE 20