Russell Buckley at The Future of Branded Content conference by Fire Circus
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Branded content is becoming an increasingly important marketing strategy as consumers are exposed to more content than ever before. While traditional advertising is losing its effectiveness, branded content that tells stories and provides value to the audience in an entertaining way can build stronger emotional connections with consumers and increase brand awareness. For branded content to be successful, it is important that the content is highly relevant to the target audience and distributed through the channels they frequent most.
Russell Buckley at The Future of Branded Content conference by Fire Circus
Editor's Notes
- Exponential growth
- Day 20 = 0.01% Thats why its so hard to spot the trend at the beginning. Its also why lots of people say things like when will the year of mobile be. And the answer is longer than you think, but when it stars to happen, much quicker that you think.
- Mobile web has been doubling since 2009 and by 2012, it was 10%. Those of you awake at the start of this will see that it is exponential, which means that by 2015, it will already be 80%.
- Painted Dreams, Clare Lu and Em Started 1930, and sponsored in 1931 by Colgate Palmolive
- Information, Deals, Engagement, Advertainment and Services. Needs to tick one (minimum) or preferable more than one of these boxes
- Secret sale, showbiz gossip etc etc
- Real Beauty 4 million+ shares