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This document discusses how to improve industrial energy efficiency programs' ability to engage industrial facilities. It uses an analogy of these programs "courting" facilities but notes facilities have other priorities. A survey found most facilities are only opportunistically motivated by incentives. The document recommends program administrators screen facilities for receptiveness, quantify investment risks and returns, and recognize that energy management requires change management skills. It suggests sponsoring onsite energy manager pilots to link energy savings to facilities' core business goals and managers' careers.Read less