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THE ROLE OF PROFESSIONAL RISK
In Implementing Industrial Energy Improvements
Christopher Russell,
Principal
Energy PathFINDER .com
(443) 636-7746
2014
CHRISTOPHER RUSSELL
≒ Principal, Energy Pathfinder Management Consulting, LLC
≒ Visiting Fellow, American Council for an Energy Efficient Economy
≒ Energy Manager for Howard County, MD, 2010-2012
≒ Director of industrial programs, Alliance to Save Energy (1999-2006)
≒ Author: The Industrial Energy Harvest
≒ MBA, University of Maryland
≒ Master of Arts  Urban Studies, University of Maryland
≒ B.A., McGill University
Connecting the dots between
energy choices and business success.
2息2014 Energy PathFINDER.com
The beginning of knowledge
is the discovery of
something we do not
understand.
-- Frank Herbert
1920-1986
Author of Dune
3息2014 Energy PathFINDER.com
Background: Industrial Energy
≒ One third of the US energy pie, 12.5% of GDP
≒ Efficient use offsets need for regional utility infrastructure
investment
≒ No energy, no production, no revenue
≒ Cost of doing business (tax deduction)
≒ Energy managers in the cost bulls-eye
≒ Spend money to save money?
4息2014 Energy PathFINDER.com
U.S. Department of Energy, Advanced Manufacturing Office). 2012. Manufacturing Energy and Carbon Footprint, NAICS
31-33). Washington, DC: DOE http://www1.eere.energy.gov/manufacturing/resources/footprints.html
5
Industrial Energy: Gross to Net
6息2014 Energy PathFINDER.com
Risks and Opportunities
≒ Technical risk
≒ Accountability risk
≒ Measurement risk
≒ Investment risk
≒ Management risk
7息2014 Energy PathFINDER.com
Methodology
≒ Casual distillation of 80 interviews of industrial energy
practitioners & experts, 2012-14
≒ No hypothesis only a review of evident trends
8息2014 Energy PathFINDER.com
Opportunity is missed
by most people
because it is dressed in
overalls and looks like
work.
-- Thomas Alva Edison
1847 - 1931
American inventor and businessman
9息2014 Energy PathFINDER.com
Technical Risk
≒ Fugitive energy: destroys physical assets
≒ Real time energy data = pulse on operations
≒ Failure to M&V = accepting risk of failure
≒ Monetize energy + non-energy benefits
≒ No energy assessment? IAC database
10息2014 Energy PathFINDER.com
Industrial Assessment Database
http://iac.rutgers.edu/database/
15,000 Energy assessment results:
Recommendations, costs, savings
Sort by plant size, type and location
息2014 Energy PathFINDER.com 1111
Accountability Risk
≒ Competing priorities: output comes first
≒ Invisibility: no performance metrics for energy
≒ Reluctance to change whats not broken
≒ Energy waste = small percent of expenses
≒ Delegation to unempowered staff.
≒ Bias for hardware over soft/human issues
≒ Energy choices: shaping cash flows for years, decades
≒ Energy manager: Inside or outside hire?
≒ Convert recommendations into implementations
≒ Map the decisions: coordinate with/support other agendas
12息2014 Energy PathFINDER.com
Measurement Risk
≒Quantify: energy savings, investment rates of
return, participation/support
≒Ill-chosen metrics? Failure to measure?
≒Good metrics:
≒ Easy to collect on an ongoing basis
≒ Easy to understand
≒ Link to staff accountabilities
≒Subject of regular management discussion?
13息2014 Energy PathFINDER.com
Investment Risk
≒ Profit = retained earnings = capital.
Capital has to go somewhere
Compare investment options?
≒ Common justification = short payback
≒ Benchmark = return on invested assets
14息2014 Energy PathFINDER.com
15息2014 Energy PathFINDER.com
Payback vs. Rate of Return
Management Risk
≒ Energy management: conceived in isolation
≒ Top management support? Yeah, but
≒ Sideways, incremental victories
≒ Departmental affinities, complementarities
≒ Departmental turf issues
≒ Budget stand-off?
≒ Monetize: cost, benefits, cost of doing nothing
≒ Document, communicate, celebrate
16息2014 Energy PathFINDER.com
Energy Management 竪 Change 竪 Risk & Reward?
17息2014 Energy PathFINDER.com
High
YIELD
BUSINESS PLAN:
PLAN-DO-CHECK-ACT
≒ Monetize energy position
≒ Document costs to do/not do
≒ Seek mutual affinities
SYSTEMATIC VALUE HARVESTING
COMPONENT APPROACH
≒ Driven by breakdowns, rebates
≒ Compete for capex
≒ Address symptoms, not root causes
FEAST OR FAMINE PROJECT HUNTING
Low
YIELD
EMPHASIZE BEHAVIOR,
PERSONAL CHOICE
≒ Authority? Moral suasion?
≒ Accountability? Burn out?
SPRAY & PRAY
DONT MANAGE ENERGY
≒ Minimal change, low hassle factor
≒ Absorb energy price, tech risk
DENY & DEFLECT
Low RISK High RISK
Change is not compulsory
[but then] neither is
survival.
-- W. Edwards Deming
1900 - 1993
American statistician, professor, author, lecturer and
consultant
18息2014 Energy PathFINDER.com
ENERGYPATHFINDER.COM
CHRISTOPHER RUSSELL
INFO@ENERGYPATHFINDER.COM
@ENERGYpathfndr
THANK
YOU!

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Russell IETC 2014

  • 1. THE ROLE OF PROFESSIONAL RISK In Implementing Industrial Energy Improvements Christopher Russell, Principal Energy PathFINDER .com (443) 636-7746 2014
  • 2. CHRISTOPHER RUSSELL ≒ Principal, Energy Pathfinder Management Consulting, LLC ≒ Visiting Fellow, American Council for an Energy Efficient Economy ≒ Energy Manager for Howard County, MD, 2010-2012 ≒ Director of industrial programs, Alliance to Save Energy (1999-2006) ≒ Author: The Industrial Energy Harvest ≒ MBA, University of Maryland ≒ Master of Arts Urban Studies, University of Maryland ≒ B.A., McGill University Connecting the dots between energy choices and business success. 2息2014 Energy PathFINDER.com
  • 3. The beginning of knowledge is the discovery of something we do not understand. -- Frank Herbert 1920-1986 Author of Dune 3息2014 Energy PathFINDER.com
  • 4. Background: Industrial Energy ≒ One third of the US energy pie, 12.5% of GDP ≒ Efficient use offsets need for regional utility infrastructure investment ≒ No energy, no production, no revenue ≒ Cost of doing business (tax deduction) ≒ Energy managers in the cost bulls-eye ≒ Spend money to save money? 4息2014 Energy PathFINDER.com
  • 5. U.S. Department of Energy, Advanced Manufacturing Office). 2012. Manufacturing Energy and Carbon Footprint, NAICS 31-33). Washington, DC: DOE http://www1.eere.energy.gov/manufacturing/resources/footprints.html 5
  • 6. Industrial Energy: Gross to Net 6息2014 Energy PathFINDER.com
  • 7. Risks and Opportunities ≒ Technical risk ≒ Accountability risk ≒ Measurement risk ≒ Investment risk ≒ Management risk 7息2014 Energy PathFINDER.com
  • 8. Methodology ≒ Casual distillation of 80 interviews of industrial energy practitioners & experts, 2012-14 ≒ No hypothesis only a review of evident trends 8息2014 Energy PathFINDER.com
  • 9. Opportunity is missed by most people because it is dressed in overalls and looks like work. -- Thomas Alva Edison 1847 - 1931 American inventor and businessman 9息2014 Energy PathFINDER.com
  • 10. Technical Risk ≒ Fugitive energy: destroys physical assets ≒ Real time energy data = pulse on operations ≒ Failure to M&V = accepting risk of failure ≒ Monetize energy + non-energy benefits ≒ No energy assessment? IAC database 10息2014 Energy PathFINDER.com
  • 11. Industrial Assessment Database http://iac.rutgers.edu/database/ 15,000 Energy assessment results: Recommendations, costs, savings Sort by plant size, type and location 息2014 Energy PathFINDER.com 1111
  • 12. Accountability Risk ≒ Competing priorities: output comes first ≒ Invisibility: no performance metrics for energy ≒ Reluctance to change whats not broken ≒ Energy waste = small percent of expenses ≒ Delegation to unempowered staff. ≒ Bias for hardware over soft/human issues ≒ Energy choices: shaping cash flows for years, decades ≒ Energy manager: Inside or outside hire? ≒ Convert recommendations into implementations ≒ Map the decisions: coordinate with/support other agendas 12息2014 Energy PathFINDER.com
  • 13. Measurement Risk ≒Quantify: energy savings, investment rates of return, participation/support ≒Ill-chosen metrics? Failure to measure? ≒Good metrics: ≒ Easy to collect on an ongoing basis ≒ Easy to understand ≒ Link to staff accountabilities ≒Subject of regular management discussion? 13息2014 Energy PathFINDER.com
  • 14. Investment Risk ≒ Profit = retained earnings = capital. Capital has to go somewhere Compare investment options? ≒ Common justification = short payback ≒ Benchmark = return on invested assets 14息2014 Energy PathFINDER.com
  • 16. Management Risk ≒ Energy management: conceived in isolation ≒ Top management support? Yeah, but ≒ Sideways, incremental victories ≒ Departmental affinities, complementarities ≒ Departmental turf issues ≒ Budget stand-off? ≒ Monetize: cost, benefits, cost of doing nothing ≒ Document, communicate, celebrate 16息2014 Energy PathFINDER.com
  • 17. Energy Management 竪 Change 竪 Risk & Reward? 17息2014 Energy PathFINDER.com High YIELD BUSINESS PLAN: PLAN-DO-CHECK-ACT ≒ Monetize energy position ≒ Document costs to do/not do ≒ Seek mutual affinities SYSTEMATIC VALUE HARVESTING COMPONENT APPROACH ≒ Driven by breakdowns, rebates ≒ Compete for capex ≒ Address symptoms, not root causes FEAST OR FAMINE PROJECT HUNTING Low YIELD EMPHASIZE BEHAVIOR, PERSONAL CHOICE ≒ Authority? Moral suasion? ≒ Accountability? Burn out? SPRAY & PRAY DONT MANAGE ENERGY ≒ Minimal change, low hassle factor ≒ Absorb energy price, tech risk DENY & DEFLECT Low RISK High RISK
  • 18. Change is not compulsory [but then] neither is survival. -- W. Edwards Deming 1900 - 1993 American statistician, professor, author, lecturer and consultant 18息2014 Energy PathFINDER.com