Russian digital content market (2014)
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Russian digital content market (2014)
- 1. Daria Vedernikova / Veronika Orlovskaya CONTENT Russian digital content market
- 2. GOOD NEWS
- 3. 78 MLN active internet users
- 4. AND WE ARE GOING TO GROW Regions and 55+
- 5. WE BECOMING INTERNATIONAL more content and items are purchased abroad
- 6. SPECIFIC
- 7. WE DONT KNOW LIMITATION 56% dont think about authors rights
- 8. BUT IN SOME CASES WE ARE READY TO PAY 25% ready to pay
- 9. $1,2 BLN
- 11. VEDOMOSTI.RU 14000 SUBSCRIBERS (40%) $100 - 150 PER SUBSCRIPTION SUBSCRIPTION INCOME IS 24% OUT OF TOTAL
- 12. MORE TRENDS People a less afraid to purchase online and to live their data online Government also see a dynamics regulations of e- commerce inside and outside Russia And specially when we really want it spontaneous purchase increases up to 53%
- 13. OPPORTUNITY
- 15. KIDS CONTENT they are the most active users but dont have a credit card
- 16. C2C E-COMMERCE youtube is only leader in this area