Ruumz orientation presentation
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Ruumz is a social networking site that emphasizes local communities. It aims to sustain users' lifestyles through integrated applications like Shopping Ruum, Music Ruum, and ChatRuum. While smaller than Facebook, Ruumz differentiates itself through these applications. Areas for improvement include expanding globally and adding games/TV shows. Key markets are Generation Y, teenagers, and families through a separate "Tweenies" section.
Ruumz orientation presentation
- 2. What is ruumz? What makes it different from other social networks? Emphasizes more onto the local population. Blogs are inputted into ruumz itself without users going onto separate sites to view ruumates blogs. Not only just a social networking platform, rather it sustains a lifestyle. Due to the sheer volume in users from Facebook or Myspace, it is hard to provide everybody with an equal opportunity to win something.
- 3. Continued Interesting concepts with ruumzRewards of giving back to ruumz users depending on how they interact with the site. ruumzRewards provides an equal opportunity for users to win rewards compared to the likes of Facebook whereby you have to obtain ridiculous high scores on games or compete on a game of chance with millions of users.
- 4. Sustaining a Lifestyle ruumz sustains our lifestyle by including applications that will not directly interfere rather it supports it, and makes it more enjoyable. Here are the application which enables ruumz to do this: Shopping ruum Music ruum ruumz.FM ChatRuum. Print photos
- 5. How should ruumz be positioned in the current market? ruumz is still considered very small within the realms of social networking sites compared to the likes of Twitter and Facebook, however ruumz provides applications which makes it unique, and more adaptable to our everyday lives. Position wise in the current market, ruumz would be place below the likes of Facebook and Myspace, however it has applications that enables it to branch out of the social networking mould and place itself into a niche market of its own.
- 6. If you had one tagline for ruumz, what would it be? Feeling lonely? Why not come into my ruumz.
- 7. What are the key areas of improvements? Possible areas to explore would be to input games or any other forms of interactive applications. Games on Facebook such as Texas HoldEm Poker (22,956,145 monthly active users and increasing) proves to be incredibly popular as well as popularizes Facebook. TV series are highly popular with people of all ages especially the Generation Y market. Statistics have mentioned that series such as MTV's The Hills, which has more than 4.5 million weekly viewers (http://www.huffingtonpost.com, 2010).
- 8. Improvements Continued With such a large audience market for TV series, what ruumz can provide is a section within the ruumz site whereby users will be able to watch whatever or the latest TV series of their liking. http://www.ninjavideo.net/ is a site whereby users are able to stream whatever is on TV from TV series to documentaries. An improvement would be to implement an application similar to what http://www.ninjavideo.net/ provides onto the ruumz site because it is such a lucrative market that needs to be tapped into.
- 9. Improvements Continued Shopping ruumz only restricted to West Malaysia. Improvements can be is to expand the opportunities of Shopping ruumz to the whole of Malaysia and possibly worldwide.
- 10. What are the areas of weaknesses? The likes of Facebook, Twitter and MySpace still hold domination over the social networking market. Difficult to convert users in signing up for something that is lesser known compared to what they currently are using. Since ruumz only targets the local population, the market is limited. If ruumz was to become the most popular social network in Malaysia, What next? Go global?
- 11. Continued The applications ruumz provides in supporting a lifestyle is what defines ruumz, however it proves to be inflexible if ruumz was to aim for the global market. Supporting a lifestyle is what defines ruumz. The problem with this is that applications will stay put, but it will have to be different to suit each countries needs. A lot more spending will be needed for example acquiring DJs for ruumz.FM What can be done is not to act on it, but keep it in mind. Make ruumz more usable to overseas users.
- 12. What is ruumzcauses? What it is? ruumzcauses is a portal in which charities are being supported though donations or in ruumzspeak, virtual hearts. Users can purchase a range of virtual hearts that can cost from RM1 to RM100 (depending how charitable you are). This will then be converted into Blings.
- 13. How is it different from Facebook causes? The sheer amount of causes is what separates Facebook to ruumz. Right now ruumz concentrates solely on local causes whereas Facebook supports worldwide causes. ruumz provides images and video within each cause whereas Facebook does not provide such detailed information of each cause. What images and videos provide to users is that it makes (in our case) causes more personal and touching so that well feel
- 14. How is it different to other main online charity portals? Right now ruumz currently donates within the realms of the local population. ruumz is able to customize how much they can donate. Very appealing concept of virtual hearts acquired when you donate which will also show on your ruumz profile page. Main online charity portals provide an opportunity to non-profit organizations, and also to bigger companies
- 15. What are ruumzcauses strengths? ruumzcauses provides an opportunity for normal everyday users to make a difference (no matter how big or small) within the Malaysian community. Since ruumz concentrates on the local population, ruumzcauses plays off from the desired target population.
- 16. What are the weaknesses? The lack in diversity of causes worldwide and also lack of actual causes to support locally are possible weaknesses. A similar trend between Facebook and ruumz is that there is a lot of information written about a cause. This is great in informing what the cause about, however it doesnt create the much needed impact among users.
- 17. Groups in ruumz What are the strengths? Visible tab where you can go to check out the various amount of groups in ruumz. Facebook does not provide this visual benefit, instead youll have search for a group or receive an invitation from it. On the ruumz group page, visually it is very well organized because the groups are well categorized for example Most popular groups.
- 18. Well organized groups thus easier to find groups. Have to go through the step of typing groups on the search box.
- 19. What are the areas that need improving? Within the group pages itself, I found a certain tool quite confusing. Theres the Group Chat box and the Comments box which is probably not needed. There is already the Chat ruum application whereby everybody can chat. Dont think it is necessary to have two boxes of discussions because it seems too cluttered. Confusing for users because they will have to go through the thought process of which box to write their opinions in.
- 20. What can groups be used for by online users? Groups provides the opportunity to unite people of different backgrounds under a single interest. Provides an opportunity to network with others for the benefits of expanding your social horizons, benefits for businesses wanting to promote etc. People aspiring to become famous might want to create a group of themselves in order to create a fan base.
- 21. What are the key target markets that can use groups the best and generate eyeballs and membership in ruumz? Key target markets that can use groups the best would be the Generation Y target market. To have a great impact and generate eyeballs, what can be done is for ruumz to host a large event (preferably in a club), ask popular musicians to perform (if possible) and just let people have a good time. There will be a positive image of rummz among potential users, and among current users they will probably be proud of what ruumz can achieve and ask friends to join them.
- 22. Continued Celebrities all around the world often have large fan bases thus ruumz must capitalize on this. What can be done to raise awareness of ruumz and increase its membership would be to sponsor Malaysian celebrities to join ruumz, talk about it etc.
- 23. Tweenies Market The generation of Tweenies is a highly demanding market and is the next generation of consumers. Aged 3 13 and with massive buying power from their parents. Looking at the recent successes of the Twilight franchise (despite it being one of the worst book adaptations ever) it still has earned more than half a billion dollars despite heavy criticism. What ruumz should do is not only target the Generation Y market, but to also consider providing options for the Tweenie market.
- 24. Tweenies Market Continued In order to capitalize on this market, what can be proposed is to create a section in ruumz that is customized just for kids. The interface of ruumz can be slightly changed to appeal to the younger target market. (possibly more cartoons and animations?) Interactive kids games is highly popular. Kids TV shows such as Disney channel or Nickelodeon as well.
- 25. Elaboration of ruumz ideas
- 26. TV shows The implementation of IPTV and ruumz is an excellent idea, and perfect. Possible tweaks for this would be inputting more content. Karaoke is highly popular all over Asia, and Malaysia is no different. Inputting content such a karaoke onto the IPTV/ruumz collaboration will definitely reach an untapped market.
- 27. Celeb Sponsorship Celebrities are known to have a fan base no matter how big or small they are. They are able to create a buzz on the product they are sponsoring. To capitalize on this, ruumz can ask local celebrities to: Wear the rummz products to a event? Ask them to be a ruumate?
- 29. Generation Y Known to have birthdates ranging somewhere from the mid 1970s to the early 2000s. Known to have an increased use and familiarity with communications, media and digital technologies. Currently the majority of ruumzsters are of Generation Y heritage. As of December 2007, blog search engine Technorati was tracking more than 112,000,000 blogs (www.wikipedia.com, 2010)
- 30. Continued As seen from the statistics, blogs and bloggers are heavily viewed by Generation Y viewers. They play a major influence on the perception of the subject whether it being a product etc. Can influence whether the subject/product is worth it or not. Likewise with celebrity sponsorship, ruumz should target these bloggers to create an account on ruumz. Instead of having to create a blog on a separate site (www.blogspot.com), rummz provides bloggers the opportunity to interact with the rummz website and at the same time they are able to blog via the myBlog application. Convenient!
- 31. Since Facebook is so widely used and so well rounded it is difficult to ask potential users (who are already using Facebook, Twitter etc.) to join ruumz. rummz already has a group page in Facebook, what can be further done is to increase the presence of ruumz within Facebook.
- 32. How to increase the presence of ruumz? Creating a ruumz application on Facebook, in the form of a game. As we all know, ruumz is not just another Facebook but different in many ways through ruumz.FM, videoruum, print photos etc. However through the eyes of potential users, ruumz is just another Facebook. What we can do is by creating a game application on Facebook, we can implement the applications that defines ruumz (print photos etc.) onto this game. The game will be fun and interactive whilst still keeping that direction in promoting these lifestyle applications.
- 33. Continued Within this game there would be heavy emphasis on the rummz brand. The rummz logo should be place everywhere. (Not too much because we do not want to suffocate potential users or present to them that we are desperate). In order to create an incentive for users to play the game, we should provide prizes such as (t-shirts, notebooks etc.) To acquire these prizes, users will have to access the ruumz site and create an account. Users will have to sign up in order to have a chance to win ruumz prizes.
- 34. Effects on potential users Increase awareness of ruumz through the use of Facebook. Highlight the applications that makes ruumz unique to potential users. Increase the amount of users in ruumz because they will have to sign up to win prizes.
- 35. Virtualruumz Firstly the concepts of ruumz is basically that everybody is living under one roof, and each of us has our own separate ruumz (profile pages). Why take the literal meaning of this concept and place it into a virtual world? This can be a long term project ruumz can consider. Create a virtual world for ruumz whereby ruumzsters are able to interact with each users via the use of 3D or 2D avatars. Ruumzsters will be able to meet other users, participate in individual and group activies, buy and sell goods (ruumzbazaar), enter datingruumz to have a private session with your partner etc.)
- 36. This is a screenshot of Second Life. What I can see from Virtualruumz is something similar to this whereby avatars are able to travel to each others ruumz profiles in the form of actual rooms, travel to other areas whereby they can interact with other ruumzsters etc.
- 37. Cons of Virtualruumz The downside of this is that the whole ethos of ruumz being able to support a lifestyle will be thrown away instead it will take it over. Large cost to the project. Large amounts of man power. (3D graphic designers etc.)
- 38. ruumzbazaar A very similar concept to Facebooks Marketplace, however ruumz will just limit it to the local population. How to make this different Marketplace is to not only provide a service for users to buy and sell products, but to There is a major push for ruumzcauses so what can be done to link rummzbazaar with rummzcauses. Whatever users have earned from whatever they are selling they will be able to have the opportunity to donate their earnings to whichever ruumzcauses they choose to do so.
- 39. Continued Like the print photo the delivery service can be used for transactions between ruumzsters so that we will not need to burden them with delivery fees. Incentive?
- 40. Datingruumz The main aim of datingruumz is create a space whereby privacy is the main incentive. Not only would it target ruumates in relationships, but it would look to aim ruumates in long distance relationships. Datingruumz is a room specially made for the privacy of couples.
- 41. Continued This room enables the couple to watch a movie together at the same time, but different locations. The enabling of webcams and also microphone will make the experience more authentic. The Datingruumz experience will also provide the couples the opportunity to send an array of things from flowers to chocolates right at their doorstep.