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Working with Social Media in Academics

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This document discusses using social media in academics. It outlines how faculty can use blogs, Facebook, and Twitter as thought leaders. Blogs allow showcasing research and stories, and WordPress, Blogger, and Tumblr are free blogging platforms. Facebook enables creating pages and groups for courses. Twitter is for conversing through hashtags and balancing personal and professional content. The document provides examples and tips for using these platforms to enhance learning and engagement.

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Working with Social Media in Academics Duke University Office of News & Communications Jonathan E. Lee
Working with Social Media in Academics | Objectives How can you use social media to establish yourselves as thought-leaders?
Working with Social Media in Academics | Objectives In what ways can social media add to classroom experiences?
Working with Social Media in Academics | Overview Our route: blogs Facebook Twitter next steps
Working with Social Media in Academics | Overview Our resources for the day: http://bit.ly/dukesmwksp2012
blogs
Working with Social Media in Academics | Blogs How are Duke University faculty using blogs?
Working with Social Media in Academics | Blogs Chris Johnston Duke political science sites.duke.edu/chrisjohnston political science tools & research
Working with Social Media in Academics | Blogs Matthias Pabsch Duke in Berlin pabsch.de art, architecture, events and exhibits
Working with Social Media in Academics | Blogs Misha Angrist Duke IGSP blogs.plos.org/genomeboy showcase his book, discuss genomics, tell personal stories
Working with Social Media in Academics | Blogs Bill Noland & Mark Olson Visual Arts, Visual & Media Studies sites.duke.edu/vms200s_01_s2012 class documents & assignments, student content
Working with Social Media in Academics | Blogs Who Needs Feminism? whoneedsfeminism.tumblr.com student social activism project, sharing content
Working with Social Media in Academics | Blogs What platforms are available for blogging?
Working with Social Media in Academics | Blogs 3 primary free options*: Wordpress Blogger Tumblr *To learn more about the advantages of each platform read this blogpost.
Working with Social Media in Academics | Blogs Duke-hosted blogs: sites.duke.edu Duke OIT & CIT offer a supported Wordpress blog option for Duke faculty, staff and students. Advantages: free, has local IT support and features several themes & plugins to customize any site.
Facebook
Working with Social Media in Academics | Facebook options for your personal Facebook presence image via Digital Inspiration
Working with Social Media in Academics | Facebook Dan Ariely Economics personal profile & professional page
Working with Social Media in Academics | Facebook Mark Anthony Neal African & African-American Studies personal page with subscription content
Working with Social Media in Academics | Facebook Bill Chameides Nicholas School of the Environment page associated with his blog
Working with Social Media in Academics | Facebook Dave Johnston Marine Lab page associated with his courses app
Working with Social Media in Academics | Facebook Allow subscribers in 2 steps.
Working with Social Media in Academics | Facebook Go to 1 facebook.com/about/subscribe
Working with Social Media in Academics | Facebook Press the green Allow 2 Subscribers button.
Working with Social Media in Academics | Facebook Create a Facebook page in 4 steps.
Working with Social Media in Academics | Facebook Go to 1 facebook.com/pages/create.php
Working with Social Media in Academics | Facebook Select the page category that 2 best fits your brand. image via Mashable
Working with Social Media in Academics | Facebook Complete the necessary page 3 information. image via Mashable
Working with Social Media in Academics | Facebook 4 Run with it.* *For tips on moving forward, check out this Mashable article
Working with Social Media in Academics | Facebook How can you use Facebook groups to engage students?
Working with Social Media in Academics | Facebook Students already use Facebook to discuss course topics outside of class.
Working with Social Media in Academics | Facebook Freshman Organic Chemistry a student-driven Facebook group
Working with Social Media in Academics | Facebook Web Development an official Facebook group for a house course
Working with Social Media in Academics | Facebook Groups at Duke require a campus email address to join centralize Facebook groups for a particular campus
Working with Social Media in Academics | Facebook other possibilities
Working with Social Media in Academics | Facebook Encourage students to like and add pages relevant to the course to their Facebook interest lists.
Working with Social Media in Academics | Facebook Create closed groups for students to review content.
Working with Social Media in Academics | Facebook For open events, create Facebook events that students can easily share with family and friends.
Twitter
Working with Social Media in Academics | Twitter A social network and microblogging platform Posts, limited to 140 characters, are similar in length to a text message
Working with Social Media in Academics | Twitter Twitter Lingo*: A public message sent on Twitter. Tweet Must be less than 140 characters. A user who subscribes to another users Follower messages. This act is called following. @Mention Tagging another user in a Tweet. Forwarding a Tweet to your followers. Retweet Often abbreviated RT. Labels a message with a keyword that #Hashtag links to a broader conversation/topic. via Giving credit to an information source. *For more terms, refer to this SproutSocial blogpost
Working with Social Media in Academics | Twitter Anatomy of a Tweet Mention Hashtag Reply
Working with Social Media in Academics | Twitter Anatomy of a Tweet Mention Hashtag Photo link Embedded photo
Working with Social Media in Academics | Twitter How might you strike a balance between personal & professional tone?
Working with Social Media in Academics | Twitter Don Taylor Public Policy @DonaldHTaylorjr profile blends professional health care tweets with personal notes
Working with Social Media in Academics | Twitter Conversing with hashtags
Working with Social Media in Academics | Twitter Lets craft a few Tweets of our own.
Working with Social Media in Academics | Twitter How can you use Twitter to enhance the learning experience?
Working with Social Media in Academics | Twitter Emily Sposeto Romance Studies @ProfssaSposeto students use Twitter to practice Italian
Working with Social Media in Academics | Twitter Negar Mottahedeh Literature, Womens Studies @TwitFilm Twitter film festival organized for Intro. to Film Studies
Working with Social Media in Academics | Twitter #DukeChat students and faculty participated in a live chats during the Democratic & Republican National Conventions
Working with Social Media in Academics | Twitter Lets make an account.
next steps
Working with Social Media in Academics | next steps Make a Facebook Interest List for pages relevant to your research interests.
Working with Social Media in Academics | next steps On Twitter, find peers and relevant accounts to follow (such as @DukeNews and @DukeU).
Working with Social Media in Academics | next steps Complete your Twitter profile with a picture and bio. You can refer to this article for tips.
Working with Social Media in Academics | next steps Read the Twitter 101 article.
Working with Social Media in Academics | next steps Duke Center for Instructional Technology (CIT) They offer consultations and training to help instructors use technology in education.
Working with Social Media in Academics | next steps Online Resources Lynda Campus Mashable PBS Media Shift technology training social media news digital media news & tips Social Media at Duke Facebook Social Media university social media guide for Guidelines for directory & blog teachers Communicators
Working with Social Media in Academics | next steps My contact info Jonathan E. Lee Duke University Office of News & Communications Social & Digital Media Fellow Email: Jonathan.e.lee@duke.edu Twitter: @JonathanELee
Thanks.

More Related Content

Working with Social Media in Academics

  • 1. Working with Social Media in Academics Duke University Office of News & Communications Jonathan E. Lee
  • 2. Working with Social Media in Academics | Objectives How can you use social media to establish yourselves as thought-leaders?
  • 3. Working with Social Media in Academics | Objectives In what ways can social media add to classroom experiences?
  • 4. Working with Social Media in Academics | Overview Our route: blogs Facebook Twitter next steps
  • 5. Working with Social Media in Academics | Overview Our resources for the day: http://bit.ly/dukesmwksp2012
  • 7. Working with Social Media in Academics | Blogs How are Duke University faculty using blogs?
  • 8. Working with Social Media in Academics | Blogs Chris Johnston Duke political science sites.duke.edu/chrisjohnston political science tools & research
  • 9. Working with Social Media in Academics | Blogs Matthias Pabsch Duke in Berlin pabsch.de art, architecture, events and exhibits
  • 10. Working with Social Media in Academics | Blogs Misha Angrist Duke IGSP blogs.plos.org/genomeboy showcase his book, discuss genomics, tell personal stories
  • 11. Working with Social Media in Academics | Blogs Bill Noland & Mark Olson Visual Arts, Visual & Media Studies sites.duke.edu/vms200s_01_s2012 class documents & assignments, student content
  • 12. Working with Social Media in Academics | Blogs Who Needs Feminism? whoneedsfeminism.tumblr.com student social activism project, sharing content
  • 13. Working with Social Media in Academics | Blogs What platforms are available for blogging?
  • 14. Working with Social Media in Academics | Blogs 3 primary free options*: Wordpress Blogger Tumblr *To learn more about the advantages of each platform read this blogpost.
  • 15. Working with Social Media in Academics | Blogs Duke-hosted blogs: sites.duke.edu Duke OIT & CIT offer a supported Wordpress blog option for Duke faculty, staff and students. Advantages: free, has local IT support and features several themes & plugins to customize any site.
  • 17. Working with Social Media in Academics | Facebook options for your personal Facebook presence image via Digital Inspiration
  • 18. Working with Social Media in Academics | Facebook Dan Ariely Economics personal profile & professional page
  • 19. Working with Social Media in Academics | Facebook Mark Anthony Neal African & African-American Studies personal page with subscription content
  • 20. Working with Social Media in Academics | Facebook Bill Chameides Nicholas School of the Environment page associated with his blog
  • 21. Working with Social Media in Academics | Facebook Dave Johnston Marine Lab page associated with his courses app
  • 22. Working with Social Media in Academics | Facebook Allow subscribers in 2 steps.
  • 23. Working with Social Media in Academics | Facebook Go to 1 facebook.com/about/subscribe
  • 24. Working with Social Media in Academics | Facebook Press the green Allow 2 Subscribers button.
  • 25. Working with Social Media in Academics | Facebook Create a Facebook page in 4 steps.
  • 26. Working with Social Media in Academics | Facebook Go to 1 facebook.com/pages/create.php
  • 27. Working with Social Media in Academics | Facebook Select the page category that 2 best fits your brand. image via Mashable
  • 28. Working with Social Media in Academics | Facebook Complete the necessary page 3 information. image via Mashable
  • 29. Working with Social Media in Academics | Facebook 4 Run with it.* *For tips on moving forward, check out this Mashable article
  • 30. Working with Social Media in Academics | Facebook How can you use Facebook groups to engage students?
  • 31. Working with Social Media in Academics | Facebook Students already use Facebook to discuss course topics outside of class.
  • 32. Working with Social Media in Academics | Facebook Freshman Organic Chemistry a student-driven Facebook group
  • 33. Working with Social Media in Academics | Facebook Web Development an official Facebook group for a house course
  • 34. Working with Social Media in Academics | Facebook Groups at Duke require a campus email address to join centralize Facebook groups for a particular campus
  • 35. Working with Social Media in Academics | Facebook other possibilities
  • 36. Working with Social Media in Academics | Facebook Encourage students to like and add pages relevant to the course to their Facebook interest lists.
  • 37. Working with Social Media in Academics | Facebook Create closed groups for students to review content.
  • 38. Working with Social Media in Academics | Facebook For open events, create Facebook events that students can easily share with family and friends.
  • 40. Working with Social Media in Academics | Twitter A social network and microblogging platform Posts, limited to 140 characters, are similar in length to a text message
  • 41. Working with Social Media in Academics | Twitter Twitter Lingo*: A public message sent on Twitter. Tweet Must be less than 140 characters. A user who subscribes to another users Follower messages. This act is called following. @Mention Tagging another user in a Tweet. Forwarding a Tweet to your followers. Retweet Often abbreviated RT. Labels a message with a keyword that #Hashtag links to a broader conversation/topic. via Giving credit to an information source. *For more terms, refer to this SproutSocial blogpost
  • 42. Working with Social Media in Academics | Twitter Anatomy of a Tweet Mention Hashtag Reply
  • 43. Working with Social Media in Academics | Twitter Anatomy of a Tweet Mention Hashtag Photo link Embedded photo
  • 44. Working with Social Media in Academics | Twitter How might you strike a balance between personal & professional tone?
  • 45. Working with Social Media in Academics | Twitter Don Taylor Public Policy @DonaldHTaylorjr profile blends professional health care tweets with personal notes
  • 46. Working with Social Media in Academics | Twitter Conversing with hashtags
  • 47. Working with Social Media in Academics | Twitter Lets craft a few Tweets of our own.
  • 48. Working with Social Media in Academics | Twitter How can you use Twitter to enhance the learning experience?
  • 49. Working with Social Media in Academics | Twitter Emily Sposeto Romance Studies @ProfssaSposeto students use Twitter to practice Italian
  • 50. Working with Social Media in Academics | Twitter Negar Mottahedeh Literature, Womens Studies @TwitFilm Twitter film festival organized for Intro. to Film Studies
  • 51. Working with Social Media in Academics | Twitter #DukeChat students and faculty participated in a live chats during the Democratic & Republican National Conventions
  • 52. Working with Social Media in Academics | Twitter Lets make an account.
  • 54. Working with Social Media in Academics | next steps Make a Facebook Interest List for pages relevant to your research interests.
  • 55. Working with Social Media in Academics | next steps On Twitter, find peers and relevant accounts to follow (such as @DukeNews and @DukeU).
  • 56. Working with Social Media in Academics | next steps Complete your Twitter profile with a picture and bio. You can refer to this article for tips.
  • 57. Working with Social Media in Academics | next steps Read the Twitter 101 article.
  • 58. Working with Social Media in Academics | next steps Duke Center for Instructional Technology (CIT) They offer consultations and training to help instructors use technology in education.
  • 59. Working with Social Media in Academics | next steps Online Resources Lynda Campus Mashable PBS Media Shift technology training social media news digital media news & tips Social Media at Duke Facebook Social Media university social media guide for Guidelines for directory & blog teachers Communicators
  • 60. Working with Social Media in Academics | next steps My contact info Jonathan E. Lee Duke University Office of News & Communications Social & Digital Media Fellow Email: Jonathan.e.lee@duke.edu Twitter: @JonathanELee