SaaStock East Coast 2019 - Mark Klins, VP Content & Community, Drift
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SaaStock East Coast 2019 Mark Klins, VP Content & Community, Drift The Customer Journey IS the Product
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SaaStock East Coast 2019 - Mark Klins, VP Content & Community, Drift
- 1. @MARKKILENS LINKEDIN.COM/IN/MARKKILENS @DRIFT .MARK KILENS. .DRIFT VP, CONTENT & COMMUNITY.
- 3. @DRIFT
- 4. What To Buy Where To Buy It How To Buy It OPTIONS @DRIFT
- 6. @DRIFT
- 8. The currency of the new economy is trust. - RACHEL BOTSMAN @DRIFT
- 9. Fun & Exciting Authentic & Human Easy to do business with Boring & Dull Arti鍖cial & Robotic Hard to do business with B2C BRANDS ARE / B2B BRANDS ARE @DRIFT
- 11. believe that their prospects and customers expect a personalized experience 2019 Trends in Personalization Survey Report The report is based on a 2019 survey of 314 B2B and B2C marketers across industries and company sizes, conducted by Researchscape International. 85% @DRIFT
- 12. will be the year customer experience surpasses price and even product as the key competitive di鍖erentiator. According to Walker, a CX consulting 鍖rm. 2020 @DRIFT
- 14. What does this mean for YOU? @DRIFT
- 15. of marketers using personalization report a measurable lift in results 2019 Trends in Personalization Survey Report The report is based on a 2019 survey of 314 B2B and B2C marketers across industries and company sizes, conducted by Researchscape International. 90% @DRIFT
- 16. @DRIFT You spend so much time and money getting people to your website
- 17. @DRIFT And you spend lots of money on content
- 18. AND THEN YOU DO THIS... Todays B2B Buying Experience @DRIFT
- 19. @DRIFT Is it really a surprise that your conversion rates are dropping?
- 20. INBOUND OUTBOUND EVENT MARKETING INFLUENCER MARKETING ACCOUNT BASED MARKETING @DRIFT 1. 2. 3. 4. 5.
- 21. @DRIFT START CONVERSATIONS Marketings #1 goal today should be:
- 24. @DRIFT
- 25. @DRIFT
- 26. @DRIFT
- 31. Everything you need to know to start more conversations & generate more revenue. @DRIFT
- 32. @DRIFT How do you make people feel?
- 33. @DRIFT What will they remember?