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Sabzee food truck final presentation

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Joyce Eng

This document summarizes the social media project done by a team for Sabzee Food Truck. The team developed 5 categories of social media posts including Afghan culture, employee spotlights, event promotions, dish of the week, and promotions. They experimented with different types of posts and found posts with pictures of food and customer interaction performed best. The team worked to engage customers daily but struggled at times to create culturally aware content.

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Sabzee food truck final presentation
MEET SABZEES SOCIAL MEDIA TEAM Joyce Eng [Graphics] Jordan DeAnda [Facebook] Melissa Bergman [Twitter] Jon Fernandez [Twitter] Carlos Mesquita [Graphics] Medina Wali [Facebook] Kristen Wirtz [Account Manager]
THE PERFECT COMPANY TO DO OUR SOCIAL MEDIA PROJECT ON Sabzee Food Truck is a family owned company that launched in 2014 to provide the Bay Area with delicious Afghan Street Food. They pride themselves in using antibiotic free meat to yield the best flavor, while delivering more health-conscious meals. The company has attracted a variety of customers in a short period of time, and strives to build their clientele through various companies and events.
HOW WE NARROWED DOWN OUR MEDIA POST IDEAS After deciding on our perfect company we began to brainstorm potential topics we would base our social media posts off of. We wanted to make sure we developed a stronger sense of branding for the company that customers could relate to. What does our brand offer to the community? How will Sabzees customers connect with our social media posts. After days of debating we narrowed down our ideas to five specific groups we would post about that would help engage our audience.
CONTENT IDEAS WE BASED OUR MEDIA POSTS ON Our 5 Categories: Afghani culture Employee testimonials/ Feature an employee every week Events the truck is at or participating in Dish of the week/ Customers favorite dish Promotions/Asking for customer interaction
THE JOURNEY OUR TEAM WENT ON WITH SABZEE At the beginning of taking over the social media sites for Sabzee Food Truck we were experimenting with the types of posts that our viewers liked to see. We looked at previous posts and saw what wasnt working for the company. Our team noticed that more people were drawn to posts that included: Pictures of the dishes the company served When we gave the freedom to our customers to interact with the company, and name dishes they had on the menu.
SABZEE SWOT Posting content every day on our FB and Twitter at the same time Broadening our customer base The ability to post content we saw fit for our customers without prior approval The competition of other food trucks S O T W
SABZEE CONTENT
SABZEE ON FACEBOOK
SABZEE ON TWITTER
SABZEE STRENGTH AND WEAKNESS S T R E N G T H S We developed content that engaged with our viewers each day. Encouraged customers to interact with the company Our media team created timely posts that were scheduled when our customers would be eating lunch/dinner. W E A K N E S S E S Developing content that attracted a variety of people to try our cuisine. Times we were struggling to come up with creative content based on ethnic or cultural ignorance
SABZEE BEST AND WORST CONTENT jhdskafdsakljfl 50 REACHES,1 LIKE, 0 COMMENTS, 0 SHARES 2 CLICKS 386 REACHES, 21 LIKES, 8 COMMENTS, 3 SHARES, 114 CLICKS

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Sabzee food truck final presentation

  • 2. MEET SABZEES SOCIAL MEDIA TEAM Joyce Eng [Graphics] Jordan DeAnda [Facebook] Melissa Bergman [Twitter] Jon Fernandez [Twitter] Carlos Mesquita [Graphics] Medina Wali [Facebook] Kristen Wirtz [Account Manager]
  • 3. THE PERFECT COMPANY TO DO OUR SOCIAL MEDIA PROJECT ON Sabzee Food Truck is a family owned company that launched in 2014 to provide the Bay Area with delicious Afghan Street Food. They pride themselves in using antibiotic free meat to yield the best flavor, while delivering more health-conscious meals. The company has attracted a variety of customers in a short period of time, and strives to build their clientele through various companies and events.
  • 4. HOW WE NARROWED DOWN OUR MEDIA POST IDEAS After deciding on our perfect company we began to brainstorm potential topics we would base our social media posts off of. We wanted to make sure we developed a stronger sense of branding for the company that customers could relate to. What does our brand offer to the community? How will Sabzees customers connect with our social media posts. After days of debating we narrowed down our ideas to five specific groups we would post about that would help engage our audience.
  • 5. CONTENT IDEAS WE BASED OUR MEDIA POSTS ON Our 5 Categories: Afghani culture Employee testimonials/ Feature an employee every week Events the truck is at or participating in Dish of the week/ Customers favorite dish Promotions/Asking for customer interaction
  • 6. THE JOURNEY OUR TEAM WENT ON WITH SABZEE At the beginning of taking over the social media sites for Sabzee Food Truck we were experimenting with the types of posts that our viewers liked to see. We looked at previous posts and saw what wasnt working for the company. Our team noticed that more people were drawn to posts that included: Pictures of the dishes the company served When we gave the freedom to our customers to interact with the company, and name dishes they had on the menu.
  • 7. SABZEE SWOT Posting content every day on our FB and Twitter at the same time Broadening our customer base The ability to post content we saw fit for our customers without prior approval The competition of other food trucks S O T W
  • 11. SABZEE STRENGTH AND WEAKNESS S T R E N G T H S We developed content that engaged with our viewers each day. Encouraged customers to interact with the company Our media team created timely posts that were scheduled when our customers would be eating lunch/dinner. W E A K N E S S E S Developing content that attracted a variety of people to try our cuisine. Times we were struggling to come up with creative content based on ethnic or cultural ignorance
  • 12. SABZEE BEST AND WORST CONTENT jhdskafdsakljfl 50 REACHES,1 LIKE, 0 COMMENTS, 0 SHARES 2 CLICKS 386 REACHES, 21 LIKES, 8 COMMENTS, 3 SHARES, 114 CLICKS

Editor's Notes

  • #3: Add pictures instead of bubbles
  • #13: NOT FINALIZED