Saddleback presentation
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The document discusses how new media values are impacting the church. It outlines several key values: interactivity through two-way participation and dialogue; intuitiveness through obvious and natural design; open source through non-proprietary and collaborative production; instantaneity and ubiquity through real-time access anywhere; free and open access without cost barriers; and customization through personalized experiences. It concludes by providing contact information for Cynthia Ware, the author and expert on how new media is affecting religious organizations.
Saddleback presentation
- 2. Cynthia WarePrepared for Saddleback Church, Internet Summit 2009
- 3. InteractivityINTERACTIVEParticipatoryConnected vs. SiloedDialog vs. MonologueDynamic vs. StaticTwo way vs. One wayWeb 1.0 vs. Web 2.0
- 5. Open SourceOPEN SOURCENon-proprietarySelf-enhanced via diversityPeer producedDecentralizedCollaborativeOpen, fast, agile, rapid, non-bureaucraticCrowd sourced / User generated
- 6. Instant & UbiquitousINSTANT & UBIQUITOUSReal timeAnywhereEverywhere (from any location to any location)AnytimeOn Demand24/7Without barriers or boundaries
- 7. FreeFREEWithout chargePaid for by advertisersHardware purchased / software giftedHardware will become dumb (again) all software will interface with the web (freely) Web will become smarter (for free)Without barriers ¨C used for common goodFree collaboration becomes dominant paradigm
- 8. CustomizationCUSTOMIZABLEPersonalizedNarrow-castedUnique¡°My preferences¡±Individually tailoredAdaptable, changeable, convertible, transformableNon-static, dynamic
- 9. How to find Cynthia WareFIND CYNTHIAFacebookLinkedInTwitterThe Center for Church CommunicationThe Digital SanctuaryPepperdine UniversityChurch Marketing Sucks