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FINANCIAL DNA CLIENT DISCOVERY PROCESS
Research and experience shows that the best means of creating lasting wealth
is to understand yourself, and then tailor a financial strategy suited to your
complete financial personality  your Financial DNA.
This includes not only your risk tolerance but also all of your predictable, natural
DNA behaviors and preferences which instinctively take-over when you are
under pressure and strongly influence decisions.

Financial DNA Client Discovery
Process will:

STEP 1

for Building Financial
and Investment Plans

Financial Personality
Discovery for building
Financial Performance to
live a Quality Life

DNA RELATIONSHIP
PERFORMANCE
for Communications

Communication DNA
Discovery to engage others
and tailor Communication
for enhancing Relationship
Performance

STEP 2

Quality Life Discovery to
identify your life purpose and
set goals for building Quality
Life Performance

DNA QUALITY LIFE
PERFORMANCE
for Setting Goals

	 Unlock blockages to effective 			
decision-making through open 			
communication with your advisors 		
and family members

	

DNA FINANCIAL
PERFORMANCE

	 Adapt your communication to every 		
personal interaction

	
	
	

STEP 3

	

	 Confidently choose between the many 		
options in your life

	
	

	 Create sufficient time to live a Quality 		
Life and the time capacity to build 		
your wealth

	

	 Design a roadmap for the next stage 		
of your life journey

	
	

	 Obtain sufficient personal clarity to 		
manage emotional reactions to life and 		
financial events

	

	 Know your strengths and struggles to 		
confidently make committed decisions

Why Discover Your Financial DNA?
Your Financial DNA is at the Core of
Life and Financial Decision-Making
	
	

	 Your natural DNA Behavior drives 		
how you uniquely respond to life and 		
financial events.

	
	

Successful wealth creation is about 		
how you manage emotional responses 		
to these events.

	
	
	

Experience and research shows 95% 		
of wealth creation comes from your 		
behavior and personal talents and 		
5% from investments.*

	
	
	
	

	 Building a Quality Life requires the self 		
awareness and confidence that comes 		
from knowing who you are to balance your 	
emotions and rationality with every 		
decision made.

*The source is: The Leavey School of Business,
Santa Clara University

Rick O. Helbing

CFP速, ChFC

Mailing address: 	
15 Paradise Plaza #354
Sarasota, FL 34239

25 YEARS+
OF DEDICATED SERVICE

Office address:	
1911 N. Lakeshore Dr.
Sarasota, FL 34231
941.375.7320 office
941.320.5532 cell

rick@suncoastadvisorygroup.com
www.suncoastadvisorygroup.com
www.freshfinancialideas.com

SOMEDAY

BEGINS

TODAY

Connect with Rick!
Rick O. Helbing is a Registered Representative with, and securities offered through LPL Financial, member of FINRA/SIPC. Investment advice and advisory services offered through
Suncoast Advisory Group, a registered investment advisor and separate entity from LPL Financial.

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Financial DNA

  • 1. FINANCIAL DNA CLIENT DISCOVERY PROCESS Research and experience shows that the best means of creating lasting wealth is to understand yourself, and then tailor a financial strategy suited to your complete financial personality your Financial DNA. This includes not only your risk tolerance but also all of your predictable, natural DNA behaviors and preferences which instinctively take-over when you are under pressure and strongly influence decisions. Financial DNA Client Discovery Process will: STEP 1 for Building Financial and Investment Plans Financial Personality Discovery for building Financial Performance to live a Quality Life DNA RELATIONSHIP PERFORMANCE for Communications Communication DNA Discovery to engage others and tailor Communication for enhancing Relationship Performance STEP 2 Quality Life Discovery to identify your life purpose and set goals for building Quality Life Performance DNA QUALITY LIFE PERFORMANCE for Setting Goals Unlock blockages to effective decision-making through open communication with your advisors and family members DNA FINANCIAL PERFORMANCE Adapt your communication to every personal interaction STEP 3 Confidently choose between the many options in your life Create sufficient time to live a Quality Life and the time capacity to build your wealth Design a roadmap for the next stage of your life journey Obtain sufficient personal clarity to manage emotional reactions to life and financial events Know your strengths and struggles to confidently make committed decisions Why Discover Your Financial DNA? Your Financial DNA is at the Core of Life and Financial Decision-Making Your natural DNA Behavior drives how you uniquely respond to life and financial events. Successful wealth creation is about how you manage emotional responses to these events. Experience and research shows 95% of wealth creation comes from your behavior and personal talents and 5% from investments.* Building a Quality Life requires the self awareness and confidence that comes from knowing who you are to balance your emotions and rationality with every decision made. *The source is: The Leavey School of Business, Santa Clara University Rick O. Helbing CFP速, ChFC Mailing address: 15 Paradise Plaza #354 Sarasota, FL 34239 25 YEARS+ OF DEDICATED SERVICE Office address: 1911 N. Lakeshore Dr. Sarasota, FL 34231 941.375.7320 office 941.320.5532 cell rick@suncoastadvisorygroup.com www.suncoastadvisorygroup.com www.freshfinancialideas.com SOMEDAY BEGINS TODAY Connect with Rick! Rick O. Helbing is a Registered Representative with, and securities offered through LPL Financial, member of FINRA/SIPC. Investment advice and advisory services offered through Suncoast Advisory Group, a registered investment advisor and separate entity from LPL Financial.