The document describes a Financial DNA Client Discovery Process to help clients understand their complete financial personality and how it influences their decision-making. The three-step process involves: 1) discovering a client's financial personality and how it drives responses to life and financial events, 2) identifying goals for building quality of life performance, and 3) unlocking blockages to effective decision-making through open communication. The goal is to help clients confidently make financial decisions by understanding their natural behaviors and how to manage emotional reactions.
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Financial DNA
1. FINANCIAL DNA CLIENT DISCOVERY PROCESS
Research and experience shows that the best means of creating lasting wealth
is to understand yourself, and then tailor a financial strategy suited to your
complete financial personality your Financial DNA.
This includes not only your risk tolerance but also all of your predictable, natural
DNA behaviors and preferences which instinctively take-over when you are
under pressure and strongly influence decisions.
Financial DNA Client Discovery
Process will:
STEP 1
for Building Financial
and Investment Plans
Financial Personality
Discovery for building
Financial Performance to
live a Quality Life
DNA RELATIONSHIP
PERFORMANCE
for Communications
Communication DNA
Discovery to engage others
and tailor Communication
for enhancing Relationship
Performance
STEP 2
Quality Life Discovery to
identify your life purpose and
set goals for building Quality
Life Performance
DNA QUALITY LIFE
PERFORMANCE
for Setting Goals
Unlock blockages to effective
decision-making through open
communication with your advisors
and family members
DNA FINANCIAL
PERFORMANCE
Adapt your communication to every
personal interaction
STEP 3
Confidently choose between the many
options in your life
Create sufficient time to live a Quality
Life and the time capacity to build
your wealth
Design a roadmap for the next stage
of your life journey
Obtain sufficient personal clarity to
manage emotional reactions to life and
financial events
Know your strengths and struggles to
confidently make committed decisions
Why Discover Your Financial DNA?
Your Financial DNA is at the Core of
Life and Financial Decision-Making
Your natural DNA Behavior drives
how you uniquely respond to life and
financial events.
Successful wealth creation is about
how you manage emotional responses
to these events.
Experience and research shows 95%
of wealth creation comes from your
behavior and personal talents and
5% from investments.*
Building a Quality Life requires the self
awareness and confidence that comes
from knowing who you are to balance your
emotions and rationality with every
decision made.
*The source is: The Leavey School of Business,
Santa Clara University
Rick O. Helbing
CFP速, ChFC
Mailing address:
15 Paradise Plaza #354
Sarasota, FL 34239
25 YEARS+
OF DEDICATED SERVICE
Office address:
1911 N. Lakeshore Dr.
Sarasota, FL 34231
941.375.7320 office
941.320.5532 cell
rick@suncoastadvisorygroup.com
www.suncoastadvisorygroup.com
www.freshfinancialideas.com
SOMEDAY
BEGINS
TODAY
Connect with Rick!
Rick O. Helbing is a Registered Representative with, and securities offered through LPL Financial, member of FINRA/SIPC. Investment advice and advisory services offered through
Suncoast Advisory Group, a registered investment advisor and separate entity from LPL Financial.