ºÝºÝߣ

ºÝºÝߣShare a Scribd company logo
COMMUNICATION SKILLS
Group communication
Definition of group communication
? Group communication refers to the communication
between a group of people and another group of
people or within the group itself. A group is normally
considered as a collection of people that number 3 or
more.
Types of group communication
? Media
? Internet
? Cults
? Business Corps
Advantages & disadvantages of
group communication
?Advantage
?Group decision making two major natural advantages:
synergy and sharing of information. Synergy relates to the
idea that certain outcomes can only be achieved by many
minds brought to bear on a certain decision-making
process. The sharing of information among group
members is another advantage of the group process, and if
executed properly, it can lead to better informed decisions.
The idea here is that group members all possess unique
information beyond that which is known by everyone. By
capturing unique information, group decision quality will
reflect a more complete informational landscape.
Disadvantages
? There are a number of conditions that can destroy
group decision quality. Achieving a workable balance
of these conditions can be very difficult and is arguably
the most disruptive force for group decision makers,
and a precise recipe of conditions must be in place in
order for group decision-making to be truly effective.
These conditions extend to the variety of group
members as well as the formal systems in place that
determine consensus and eventually the decision
itself. If improperly considered, then the phenomenon
known as groupthink can negatively influence overall
decision quality.
Thank you all
? Created by
Sagar Gujarati
Enroll no:130210116020

More Related Content

sagar

  • 2. Definition of group communication ? Group communication refers to the communication between a group of people and another group of people or within the group itself. A group is normally considered as a collection of people that number 3 or more.
  • 3. Types of group communication ? Media ? Internet ? Cults ? Business Corps
  • 4. Advantages & disadvantages of group communication ?Advantage ?Group decision making two major natural advantages: synergy and sharing of information. Synergy relates to the idea that certain outcomes can only be achieved by many minds brought to bear on a certain decision-making process. The sharing of information among group members is another advantage of the group process, and if executed properly, it can lead to better informed decisions. The idea here is that group members all possess unique information beyond that which is known by everyone. By capturing unique information, group decision quality will reflect a more complete informational landscape.
  • 5. Disadvantages ? There are a number of conditions that can destroy group decision quality. Achieving a workable balance of these conditions can be very difficult and is arguably the most disruptive force for group decision makers, and a precise recipe of conditions must be in place in order for group decision-making to be truly effective. These conditions extend to the variety of group members as well as the formal systems in place that determine consensus and eventually the decision itself. If improperly considered, then the phenomenon known as groupthink can negatively influence overall decision quality.
  • 6. Thank you all ? Created by Sagar Gujarati Enroll no:130210116020