SAHAJ 際際滷
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This document discusses strategies for Village Level Entrepreneurs (VLEs) and Common Service Centers (CSCs) in India. It notes that there are 28,000 VLEs and 30,000 CSCs across the country. VLEs run independent business hubs (CSCs) connected to Sahaj data centers through ICT platforms. CSCs provide government services to local villages and districts like identity proofs, banking, finance, and insurance. The strategy aims to generate leads through VLEs and CSCs to promote e-commerce platforms and scale up sales, service, and profitability. VLEs will be incentivized for lead generation and closure. Capability development for VLEs will be provided
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SAHAJ 際際滷
- 1. VLEs Village Level Entrepreneurs - Total Nos. (28000) CSCs Common Service Centres Government Services (Identity Proof, Banking, Finance Insurance etc. to local village/ District level Presence Promote eCommerce Platform like i- TIGER is a SREI Venture under NeGP with Presence in 5 States Burning Platform Retail Strategy Market 70% BHL Buyers are FTU/ FTB & from Rural & Semi Urban Areas. Competition Present within 50 Kms range (TIPL => 200Kms) Manpower Ratio : Industry Voice of Customer Proximity of Parts & Service Set Up Brand Recall Finance Support Retail Strategy A 6 Sigma Project GOAL : SCALE UP STU/ M.S./ PROFITIBILITY No. 2 Identifying ASCs i.e. Authorised Service Centres & TIPL Certified Mechanics
- 2. Introduction to e-SAHAJ The VLE Concept Sahaj Business model started to bridge the gap of digitization between urban & rural divide Village Level Entrepreneurs(VLEs) recruited by Govt/State recognized service agencies like Srei sahaj VLEs Run independent business hubs(Common Service centers) connected with Sahaj data centers through ICT platforms(information communication technology) Govt-Customer Services delivered through CSCs Aadhar Card, Pan Card, Voter card & online payments of Utility bills like electricity, LPG etc.
- 3. Lead Generation to be done by VLE (Total 28000) VLEs to be incentivized for a. Lead generation & b. Closure. 35-40 Active Village Level Entrepreneurs (VLEs) are present in 1 Location. VLEs code to be provided on Mobile App. For Lead Monitoring. Marketing Documentation, Testimonial Videos etc. would be generated and Provided to SAHAJ. CSCs (Common Service Centers Total 30000) to be locally identified branding. Services at VLE Level. Capability Development by e-SAHAJ