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Sai Kiran Mimani - Strategic Management

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Sai Kiran Mimani

Vibram is an Italian company that produces footwear and accessories. Its vision is to be a leader in the active lifestyle market through reliable, high-quality products. Key activities include producing shoes, bags, gloves and cycling seats. Revenue comes from selling over 150 models per season at $30-70 each through retail stores and online channels. The company has operations in Italy, the US, China, Japan and Brazil with over 250 employees in each country.

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Sai Kiran Mimani - Strategic Management
Vibram Website : h*p://www.vibram.com/index.php/us/ Presented By: Sai Kiran Mimani Student Number: st20057534
≒ Vision To maintain and strengthen our leadership in the acCve lifestyle market with reliable, high quality, high performance products. ≒ Mission To develop the brand through conCnuous innovaCon, originality and quality of the products, while remaining faithful to the tradiCon of our brand.
Business Model Canvas Key Partners Mountain: Merrel, Timberland, Nike ACG, Lowa. Fashion: Prada, Tods, Ferragamo, Key Ac?vi?es Shoes, Bag, Gloves, Cycling Seats Key Resources Rubber, R&D, Labour Value Provided Repair, Replacement, ProtecCons Customer Rela?onship AQersales services, Free home delivery Channel Retail Store, Internet Customer Mountaineers, Fashion lovers, Sports Comfort Cost Varies from $30.00 to $70.00 Revenue And Bene鍖t 150 models * $50.00
Country OperaCons Italy USA China Japan Brazil
OrganizaConal Structure President Marco Bramani Global CEO Antonio Dus FiveFingers Business Director Michael MarCn Soles Business Director Paolo Manuzzi CEO/ President USA Mike Gionfriddo General Manager China Ma]eo Crove]o Group HR Manager Andrea BENSI Group IT Manager Virginio BASILICO More than 250 employees in each city for there producCon execuCon and delivery in the enCre country.
Major Development Mountain Shoes Outdoor Shoes Racing Shoes Army Shoes Lifestyle Shoes
Business Model (TradiConal) ≒ Mountain shoes ≒ Army Shoes ≒ Lifestyle ≒ B2B markeCng ≒ Retail Store
Business Model (Online) ≒ Global A]racCon (120+) ≒ DistribuCon network ≒ Not only shoes ≒ Online retail store ≒ 3million+ visitors (online) ≒ 150 models per season
Sai Kiran Mimani - Strategic Management

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Sai Kiran Mimani - Strategic Management

  • 2. Vibram Website : h*p://www.vibram.com/index.php/us/ Presented By: Sai Kiran Mimani Student Number: st20057534
  • 3. ≒ Vision To maintain and strengthen our leadership in the acCve lifestyle market with reliable, high quality, high performance products. ≒ Mission To develop the brand through conCnuous innovaCon, originality and quality of the products, while remaining faithful to the tradiCon of our brand.
  • 4. Business Model Canvas Key Partners Mountain: Merrel, Timberland, Nike ACG, Lowa. Fashion: Prada, Tods, Ferragamo, Key Ac?vi?es Shoes, Bag, Gloves, Cycling Seats Key Resources Rubber, R&D, Labour Value Provided Repair, Replacement, ProtecCons Customer Rela?onship AQersales services, Free home delivery Channel Retail Store, Internet Customer Mountaineers, Fashion lovers, Sports Comfort Cost Varies from $30.00 to $70.00 Revenue And Bene鍖t 150 models * $50.00
  • 5. Country OperaCons Italy USA China Japan Brazil
  • 6. OrganizaConal Structure President Marco Bramani Global CEO Antonio Dus FiveFingers Business Director Michael MarCn Soles Business Director Paolo Manuzzi CEO/ President USA Mike Gionfriddo General Manager China Ma]eo Crove]o Group HR Manager Andrea BENSI Group IT Manager Virginio BASILICO More than 250 employees in each city for there producCon execuCon and delivery in the enCre country.
  • 7. Major Development Mountain Shoes Outdoor Shoes Racing Shoes Army Shoes Lifestyle Shoes
  • 8. Business Model (TradiConal) ≒ Mountain shoes ≒ Army Shoes ≒ Lifestyle ≒ B2B markeCng ≒ Retail Store
  • 9. Business Model (Online) ≒ Global A]racCon (120+) ≒ DistribuCon network ≒ Not only shoes ≒ Online retail store ≒ 3million+ visitors (online) ≒ 150 models per season