際際滷

際際滷Share a Scribd company logo

Sale Presentation for The Container Store

Jasmine Phan
Jasmine Phan

I designed the sale presentation for the Publishing Director at Providence Media to pitch The Container Store. Result : 9 full pages bought for a total of $11,000 in 3 magazines Program: Key Note

1 of 9
Download to read offline
+
2 PROVIDENCE MEDIA Fastest growing media company in Rhode Island Largest publisher of magazines in Rhode Island with over 66,000 issues monthly Locally owned since 1975 Publisher of 4 regional monthly lifestyle magazines Recipient of over 50 Rhode Island Press Association awards Audited with 100% certified circulation Reaches 9 of the 10 highest income zip codes *Source: 2009 U.S. Census
3 *Source:2012 Circulation Verification Council OUR READERS 89% 25-64 yrs old 73% married 40% HHI: $100K 58% women 78% homeowners
4 *Source: colleges: bestplaces.net size: ri.gov The Creative Capital Renowned arts + Dining destination Providence College Town Over 35,000 students; 19% citys overall population Providence The Smallest State 37 x 48 miles Rhode Island
5 *Source: 2009 US Census; 2012 Circulation Verification Council PROVIDENCE MONTHLY Established in 1997 Free, controlled distribution in Greater Providence 18,000 copies per month; 49,500 monthly readership (2.725 pass along rate) Providence Monthly reaches the following top zip codes: (#3) 02906 (East Side of Providence); (#4) 02921 (Cranston); (#5) 02903 (Providence) 54% of Providence Monthly readers keep their issue for a month or more
6 *Source:2009 US Census; 2012 Circulation Verification Council EAST SIDE MONTHLY Established in 1975 Direct mailed to 100% of 02906 through USPS EDD program 16,000 copies per month; 32,800 monthly readership (2.05 pass along rate) Direct mail and total penetration of 02906 ; the #3 highest income zip code in Rhode Island, and the most affluent zip code in Providence. 02906 is approximately 9 miles from The Container Stores location in Garden City, Cranston An additional 33% of East Side Monthly readers prefer to shop within 10 miles of their home 33% are also willing to drive up to 25 miles to shop
7 *Source: 2009 US Census; 2012 Circulation Verification Council SO RHODE ISLAND 18,000 copies per month, 49,500 monthly readership (2.75 pass along rate) Serves Southern Rhode Island or South County, a region of coastal communities, home of University of Rhode Island and 4 top zip codes: Rank Town Zip code Miles to TCS 1 East Greenwich 2818 10 6 Jamestown 2835 25 7 Saunderstown 2874 21 10 Wake鍖eld 2879 25 SO Rhode Island readers are willing to drive to shop: 24% will drive up to 25 miles 21% will drive up to 50 miles 15% will drive up to 100 miles
8 Magazine Cost per Ad Rate Subtotal Discount Total Cost after DiscountProvidence Monthly Full-page glossy $1,560 9 $1,560 0 $1,560 East Side Monthly Back inside cover $1,165 9 $2,725 10% $2,452 So Rhode Island Full-page glossy 1,560 9 $4,285 15% $3,642 Proposal for High Impact Grand Opening
THANK YOU

More Related Content

Sale Presentation for The Container Store

  • 1. +
  • 2. 2 PROVIDENCE MEDIA Fastest growing media company in Rhode Island Largest publisher of magazines in Rhode Island with over 66,000 issues monthly Locally owned since 1975 Publisher of 4 regional monthly lifestyle magazines Recipient of over 50 Rhode Island Press Association awards Audited with 100% certified circulation Reaches 9 of the 10 highest income zip codes *Source: 2009 U.S. Census
  • 3. 3 *Source:2012 Circulation Verification Council OUR READERS 89% 25-64 yrs old 73% married 40% HHI: $100K 58% women 78% homeowners
  • 4. 4 *Source: colleges: bestplaces.net size: ri.gov The Creative Capital Renowned arts + Dining destination Providence College Town Over 35,000 students; 19% citys overall population Providence The Smallest State 37 x 48 miles Rhode Island
  • 5. 5 *Source: 2009 US Census; 2012 Circulation Verification Council PROVIDENCE MONTHLY Established in 1997 Free, controlled distribution in Greater Providence 18,000 copies per month; 49,500 monthly readership (2.725 pass along rate) Providence Monthly reaches the following top zip codes: (#3) 02906 (East Side of Providence); (#4) 02921 (Cranston); (#5) 02903 (Providence) 54% of Providence Monthly readers keep their issue for a month or more
  • 6. 6 *Source:2009 US Census; 2012 Circulation Verification Council EAST SIDE MONTHLY Established in 1975 Direct mailed to 100% of 02906 through USPS EDD program 16,000 copies per month; 32,800 monthly readership (2.05 pass along rate) Direct mail and total penetration of 02906 ; the #3 highest income zip code in Rhode Island, and the most affluent zip code in Providence. 02906 is approximately 9 miles from The Container Stores location in Garden City, Cranston An additional 33% of East Side Monthly readers prefer to shop within 10 miles of their home 33% are also willing to drive up to 25 miles to shop
  • 7. 7 *Source: 2009 US Census; 2012 Circulation Verification Council SO RHODE ISLAND 18,000 copies per month, 49,500 monthly readership (2.75 pass along rate) Serves Southern Rhode Island or South County, a region of coastal communities, home of University of Rhode Island and 4 top zip codes: Rank Town Zip code Miles to TCS 1 East Greenwich 2818 10 6 Jamestown 2835 25 7 Saunderstown 2874 21 10 Wake鍖eld 2879 25 SO Rhode Island readers are willing to drive to shop: 24% will drive up to 25 miles 21% will drive up to 50 miles 15% will drive up to 100 miles
  • 8. 8 Magazine Cost per Ad Rate Subtotal Discount Total Cost after DiscountProvidence Monthly Full-page glossy $1,560 9 $1,560 0 $1,560 East Side Monthly Back inside cover $1,165 9 $2,725 10% $2,452 So Rhode Island Full-page glossy 1,560 9 $4,285 15% $3,642 Proposal for High Impact Grand Opening