Managing Sales Cycle and the Funnel are always the most important keys to support your sales teams to success.
This is an overview which could help having an idea about them.
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2. What is Sales
Cycle?
The complete selling process of a
business, through a journey of different
stages from lead generation to close.
The sales cycle is the sequence of
phases that a typical customer goes
through when deciding to buy
something.
Amin Sameni - Oct 2018
5. Why is the sales cycle important?
Managing Sales Cycle is managing
the sales operation efficiency
The length of the cycle shows how
effective the sales team is
It allows you to prioritize which
leads need more time to spent on
Amin Sameni - Oct 2018
6. What could affect
Sales Cycle Length
Market type
Customer segment
Product
Selling Methodology
Deal size
Amin Sameni - Oct 2018
7. What is the sales
funnel?
It is an illustration of the stages that a prospect
goes through before becoming a customer.
It describes the part of the sales process where
prospects who enter the funnel are nurtured
through each stage before making the ultimate
purchase decision.
Amin Sameni - Oct 2018
8. Sales Cycle vs. Sales Funnel
Amin Sameni - Oct 2018
Sales Cycle is a repeatable set of steps sales team take with a prospect to move them from an early
stage to a closed sale. It is a specific sequence of actions that move a prospect from a new lead to a
customer.
Sales Funnel is the conversion rates of prospects through the sales cycle stages. It represents how
prospects move through the buying process.
It feeds the Sales Cycle (pipeline)
9. Sales Cycle vs. Sales Funnel
Sales Cycle is
relationship
oriented
(Deals)
Sales Funnel
is
opportunity
driven
(Leads)
10. Why is the sales
Funnel
important?
It can help we forecast
sales based on current
lead volume
It can identify where deals
are getting stuck so we can
improve our process
Amin Sameni - Oct 2018
17. Sales Funnel Metrics
Leads Volume (Funnel Entry
Point)
Lead conversion rate =
(Number of leads that close) /
(Total number of leads)
Example 25 leads that close / 100
total leads= 25% lead conversion rate
Average Sale (Services per
sale)
The Duration of the Sales
Funnel Process
Amin Sameni - Oct 2018
18. Sales funnel mistakes
NOT GETTING
ENOUGH PEOPLE
INTO YOUR FUNNEL
NO BALANCE
BETWEEN
PROSPECTING AND
LEAD MANAGEMENT
NOT MEASURING
EACH STAGE OF
YOUR SALES FUNNEL
FAILING TO FOLLOW
UP WITH LEADS
BEING SO INBOUND
THAT YOU DONT
CLOSE THE SALE
TREATING A SALE AS
THE COMPLETION OF
THE FUNNEL
WASTING BUYING
MODE SELLS
Amin Sameni - Oct 2018