際際滷

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SALES MANAGEMENT
     Mr-mohamed ramy
THE CONCEPT OF MARKETING


    惴悋悧 悋惴悸                    惴悋悧 悋悖惆悋惘悸
Organization functions          Management functions


 ......... 悋悋惠悋悴Production   ............惠悽愀愀Planning

...... 悋惠愕   Marketing     ...........惠惴Organizing

Financail public relations     ...........惘悋惡悸controlling
      悋惺悋悋惠 悋悋悸
                               ............ 惠悴悸Directing
MARKTING MIX 悋慍悴 悋惠愕

            product

             place

           promotion

             price
?
Markting creat utllities ?
Markting includes all activies involved in creation of : 
Place 
Time 
Possession utilities 
  惠惷 悋惠愕 悋悸 悋愆愀悸 悋惠 惠 惡悽 悋悋惺
          悋悋悸 悋慍悋悸 悋忰悋慍悸 愕惺
Place utilities           悋惺悸 悋悋悸

                     creates                                悽

                     transportation                         悋


 悋惡惷悋惺悸 悋 悋悵 悋惡惺 悋悖愕悋 悋惡惺惆悸 惺 悋愆悋悸 ( 悋 悋悖惠悋悴 )
 悋惺悸 悋慍悋悸 Time utilities

                        creates                         悽

                        warehousing                  悋惠悽慍



惠悽慍 悋愕惺 忰惠 忰 愕 惡惺悋 ( 悋悴惡悸 悋惘  悋悋愆  悋悖惘悋惷 )
Possession utilities       悋惺悸 悋忰悋慍悸

        creates                                 悽

        Buying and selling            悋惡惺 悋愆惘悋悄


惠惘 悋悵 悋惡惺 悋惠 惠 惡惡惺 悋愕惺 悋 悋愕惠
:Marketing makes goods and services more valuable by
getting them where the are wanted  when they are
. wanted , and transferred to those people who want them
. Goods must be in the form desired
This is productiion function

          惘惺 悋惠愕  悸 悋愕惺 悋悽惆悋惠 ( 悋惠悴悋惠) 惺 愀惘 :-
                                  悋惶悋 悵悸 悋愕惺 悋悽惆悋惠 悋 悋悋悋 悋惠 惠愀惡悋
                                                         悋悋惠 悋惠 惠愀惡 悋
                                  悵 悋 悖愆悽悋惶 悋悵 惘惆 悵悸 悋惠悴悋惠
                                        悋惡惆 悋 惠 悋愕惺  悋愆 悋惘愃惡 

                                                     惠  惴悸 悋悖惠悋悴

More Related Content

Sales management

  • 1. SALES MANAGEMENT Mr-mohamed ramy
  • 2. THE CONCEPT OF MARKETING 惴悋悧 悋惴悸 惴悋悧 悋悖惆悋惘悸 Organization functions Management functions ......... 悋悋惠悋悴Production ............惠悽愀愀Planning ...... 悋惠愕 Marketing ...........惠惴Organizing Financail public relations ...........惘悋惡悸controlling 悋惺悋悋惠 悋悋悸 ............ 惠悴悸Directing
  • 3. MARKTING MIX 悋慍悴 悋惠愕 product place promotion price
  • 4. ? Markting creat utllities ? Markting includes all activies involved in creation of : Place Time Possession utilities 惠惷 悋惠愕 悋悸 悋愆愀悸 悋惠 惠 惡悽 悋悋惺 悋悋悸 悋慍悋悸 悋忰悋慍悸 愕惺
  • 5. Place utilities 悋惺悸 悋悋悸 creates 悽 transportation 悋 悋惡惷悋惺悸 悋 悋悵 悋惡惺 悋悖愕悋 悋惡惺惆悸 惺 悋愆悋悸 ( 悋 悋悖惠悋悴 )
  • 6. 悋惺悸 悋慍悋悸 Time utilities creates 悽 warehousing 悋惠悽慍 惠悽慍 悋愕惺 忰惠 忰 愕 惡惺悋 ( 悋悴惡悸 悋惘 悋悋愆 悋悖惘悋惷 )
  • 7. Possession utilities 悋惺悸 悋忰悋慍悸 creates 悽 Buying and selling 悋惡惺 悋愆惘悋悄 惠惘 悋悵 悋惡惺 悋惠 惠 惡惡惺 悋愕惺 悋 悋愕惠
  • 8. :Marketing makes goods and services more valuable by getting them where the are wanted when they are . wanted , and transferred to those people who want them . Goods must be in the form desired This is productiion function 惘惺 悋惠愕 悸 悋愕惺 悋悽惆悋惠 ( 悋惠悴悋惠) 惺 愀惘 :- 悋惶悋 悵悸 悋愕惺 悋悽惆悋惠 悋 悋悋悋 悋惠 惠愀惡悋 悋悋惠 悋惠 惠愀惡 悋 悵 悋 悖愆悽悋惶 悋悵 惘惆 悵悸 悋惠悴悋惠 悋惡惆 悋 惠 悋愕惺 悋愆 悋惘愃惡 惠 惴悸 悋悖惠悋悴