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Sales of sitaram gokul milk

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sunil baniya
sunil baniya

This document summarizes the operations of Sita Ram Gokul Milk in Kathmandu, Nepal. It outlines the company's existing brand, competitors, operating areas, sales performance, credit analysis, SWOT analysis, problems faced, and future plans. The main competitors are DDC, Sanjibani, Gayatri, Sulav, Safal, and Happy. The company plans to expand into new areas like Tokha Side, Mahipi, and Bishal Nagar while increasing booths, retailers, and visit schedules in vacant areas. Sales have been increasing by 53 crates per day between Ashoj and Kartik months. The future plans include introducing the brand to new markets and increasing sales volumes and

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Prepared By :Sunil Baniya Sita Ram Gokul Milk (KTM ) Ltd
Content Existing Brand in Market Main competitors of different area Existing Operation Area Planning Area for Future Booth and Retails (Under Salesman) Sales Comparison between Ashoj and Kartik CREDIT ANALYSIS between the month of Bhadra and Aswin SWOT Analysis Facing Problem During Sales Future Planning
Existing brand in Market DDC Arpan Nova Gayatri Sanjiwani Kalika Kantipur Bhaktapur Dairy Jagadamba Safal Sulav Happy Good Morning Today Anamol Amrit Pravat RDC
DDC is the main competitor apart from this Sanjibani,Gayatri , Sulav ,Safal ,Happy are also competitors in different area. Nowadays Good Morning is doing aggressive plan to attract booth dealers by giving salary for the cycle man and attractive incentive to the booth dealers Main competitors of different area:
Existing Operation Area(North Part of Kathmandu Valley) Rajendra Singh Rayamajhi Roshan KC Rajan Thapa Khamba B. karki Hari Bhakta K.C Binod Tamang Gongabu/Samakhusi/Bashundhara/Chakrapath/ Buddhanilkantha Dhumbarai/Kapan/Sukedhara/Lazimpat/Manikhatar/Losal Pashupatinath/Kumarigal/Mitra Park/Gaushala Baghbazzar/Khasibazar/kamalpokhari/Ratopul/Gaushala/ba ttiaputali/Maitadevi/KamaladiPutalisadak,Anamnagar, Ratopul Dhobichour/Gairidhara/Bhatbhateni/Bathkyapul/Chabahil/ Naxhal Jorpati/Buddha/Chabahil/Kumarigal/Tarkaribazar Sales Man Areas
Possibility area for Future I have already shown the existing operation area and we are planning to move in following Rajendra Singh Rayamajhi Roshan KC Rajan Thapa Khamba B. karki Hari Bhakta K.C Binod Tamang Tokha Side/Mahipi.Maharajgunj chowk Bishal Nagar/Lazimpat Nayabasti/Town planning(Pashupati Area) Kamal Pokhari .. Buddha Gumba Area , Jorpati
Plan for the Possible Area Increase the schedule of visiting new vacant area. Request to our topmost level for the attractive incentive to new booth dealers and retailers who want loyal to our Brand.
Booth and Retails (Under Salesman) Sales Man Number of Booth Binod Tamang 6 Hari Bhakta K.C 4 Roshan K.C 5 Khamba Bahadur Karki 8 Rajendra Rayamajhi 6 Rajan Thapa 5 Total 34 Number of Retails 8 3 15 6 4 15 51
0 20 40 60 80 100 120 140 160 Hari Bhakta K.C Binod Tamang Khamba Bdr. Karki Rajan Thapa Roshan K.C Rajendra S. Rayamajhi Ashoj Sales Crate Kartik Sales Crate Index Sales Person
Sales Person Ashoj Sales Crate Kartik Sales Crate Hari Bhakta K.C 138 143 Binod Tamang 142 142 Khamba Bdr. Karki 141 140 Rajan Thapa 108 117 Roshan K.C 135 151 Rajendra S. Rayamajhi 133 157 796 849 Average Sales Comparison between Ashoj and Kartik Note: Sales is increasing gradually by 53 Crate per day.
Sales Person outstanding till Bhadra outstanding till Aswin Increase/ Decrease Current Outstanding (Kartik) Hari Bhakta K.C 12467 24994 12527 8683 Binod Tamang 1644451 1704481 60030 59677 Khamba Bdr. Karki 2121 0 (2121) 25292 Rajan Thapa 1164748 1246528 81780 22761 Roshan K.C 7234 0 (7234) 32228 Rajendra S. Rayamajhi 345 0 (345) 22355 CREDIT ANALYSIS between the month of Bhadra and Aswin 171,317.00TOTAL
Current Outstanding (Kartik) BOOTH VEHICLE SM 8683 4590 0 4093 59677 45032.3 1084 13560.7 25292 17800 300 7193 22761 10730 1200 10831 32228 24800 0 7758 22355 6362 0 15993 Break down of Credit (Kartik ) 171,317.00 109314.3 2584 59428.7 Sales Person Hari Bhakta K.C Binod Tamang Khamba Bdr. Karki Rajan Thapa Roshan K.C Rajendra S. Rayamajhi
SWOT Analysis STRENGTH WEAKNESS Popular Brand Name Quality of Milk and Milk Product. Less Promotional Activities Maximum Ceiling and Vertical Problem. Durability of our milk No decision in time OPPURTUNITY THREATS Consumer Trust to our Brands High Payment of commission by other Diaries Frequently lunch of heavy scheme of other diaries Establishment of New Diaries
Facing Problem During Sales High Commission Paid By Other Companies Facilities given by other companies( Salary of Cycle Man) Time to time Problem in Milk Such as cuddle Problem in Packets such as Ceiling and Vertical (Weakness of Production) Insufficient supply in Festivals
Future Planning Introduce our Brand to New Vacant Market. Increase the sales Volume. Plan to co-ordinate with sales person to maintain the brand value. Increase Retails in new and vacant area.
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Sales of sitaram gokul milk

  • 1. Prepared By :Sunil Baniya Sita Ram Gokul Milk (KTM ) Ltd
  • 2. Content Existing Brand in Market Main competitors of different area Existing Operation Area Planning Area for Future Booth and Retails (Under Salesman) Sales Comparison between Ashoj and Kartik CREDIT ANALYSIS between the month of Bhadra and Aswin SWOT Analysis Facing Problem During Sales Future Planning
  • 3. Existing brand in Market DDC Arpan Nova Gayatri Sanjiwani Kalika Kantipur Bhaktapur Dairy Jagadamba Safal Sulav Happy Good Morning Today Anamol Amrit Pravat RDC
  • 4. DDC is the main competitor apart from this Sanjibani,Gayatri , Sulav ,Safal ,Happy are also competitors in different area. Nowadays Good Morning is doing aggressive plan to attract booth dealers by giving salary for the cycle man and attractive incentive to the booth dealers Main competitors of different area:
  • 5. Existing Operation Area(North Part of Kathmandu Valley) Rajendra Singh Rayamajhi Roshan KC Rajan Thapa Khamba B. karki Hari Bhakta K.C Binod Tamang Gongabu/Samakhusi/Bashundhara/Chakrapath/ Buddhanilkantha Dhumbarai/Kapan/Sukedhara/Lazimpat/Manikhatar/Losal Pashupatinath/Kumarigal/Mitra Park/Gaushala Baghbazzar/Khasibazar/kamalpokhari/Ratopul/Gaushala/ba ttiaputali/Maitadevi/KamaladiPutalisadak,Anamnagar, Ratopul Dhobichour/Gairidhara/Bhatbhateni/Bathkyapul/Chabahil/ Naxhal Jorpati/Buddha/Chabahil/Kumarigal/Tarkaribazar Sales Man Areas
  • 6. Possibility area for Future I have already shown the existing operation area and we are planning to move in following Rajendra Singh Rayamajhi Roshan KC Rajan Thapa Khamba B. karki Hari Bhakta K.C Binod Tamang Tokha Side/Mahipi.Maharajgunj chowk Bishal Nagar/Lazimpat Nayabasti/Town planning(Pashupati Area) Kamal Pokhari .. Buddha Gumba Area , Jorpati
  • 7. Plan for the Possible Area Increase the schedule of visiting new vacant area. Request to our topmost level for the attractive incentive to new booth dealers and retailers who want loyal to our Brand.
  • 8. Booth and Retails (Under Salesman) Sales Man Number of Booth Binod Tamang 6 Hari Bhakta K.C 4 Roshan K.C 5 Khamba Bahadur Karki 8 Rajendra Rayamajhi 6 Rajan Thapa 5 Total 34 Number of Retails 8 3 15 6 4 15 51
  • 9. 0 20 40 60 80 100 120 140 160 Hari Bhakta K.C Binod Tamang Khamba Bdr. Karki Rajan Thapa Roshan K.C Rajendra S. Rayamajhi Ashoj Sales Crate Kartik Sales Crate Index Sales Person
  • 10. Sales Person Ashoj Sales Crate Kartik Sales Crate Hari Bhakta K.C 138 143 Binod Tamang 142 142 Khamba Bdr. Karki 141 140 Rajan Thapa 108 117 Roshan K.C 135 151 Rajendra S. Rayamajhi 133 157 796 849 Average Sales Comparison between Ashoj and Kartik Note: Sales is increasing gradually by 53 Crate per day.
  • 11. Sales Person outstanding till Bhadra outstanding till Aswin Increase/ Decrease Current Outstanding (Kartik) Hari Bhakta K.C 12467 24994 12527 8683 Binod Tamang 1644451 1704481 60030 59677 Khamba Bdr. Karki 2121 0 (2121) 25292 Rajan Thapa 1164748 1246528 81780 22761 Roshan K.C 7234 0 (7234) 32228 Rajendra S. Rayamajhi 345 0 (345) 22355 CREDIT ANALYSIS between the month of Bhadra and Aswin 171,317.00TOTAL
  • 12. Current Outstanding (Kartik) BOOTH VEHICLE SM 8683 4590 0 4093 59677 45032.3 1084 13560.7 25292 17800 300 7193 22761 10730 1200 10831 32228 24800 0 7758 22355 6362 0 15993 Break down of Credit (Kartik ) 171,317.00 109314.3 2584 59428.7 Sales Person Hari Bhakta K.C Binod Tamang Khamba Bdr. Karki Rajan Thapa Roshan K.C Rajendra S. Rayamajhi
  • 13. SWOT Analysis STRENGTH WEAKNESS Popular Brand Name Quality of Milk and Milk Product. Less Promotional Activities Maximum Ceiling and Vertical Problem. Durability of our milk No decision in time OPPURTUNITY THREATS Consumer Trust to our Brands High Payment of commission by other Diaries Frequently lunch of heavy scheme of other diaries Establishment of New Diaries
  • 14. Facing Problem During Sales High Commission Paid By Other Companies Facilities given by other companies( Salary of Cycle Man) Time to time Problem in Milk Such as cuddle Problem in Packets such as Ceiling and Vertical (Weakness of Production) Insufficient supply in Festivals
  • 15. Future Planning Introduce our Brand to New Vacant Market. Increase the sales Volume. Plan to co-ordinate with sales person to maintain the brand value. Increase Retails in new and vacant area.