Sales presentation
0 likes537 views
GreenLink Networks provides audience relationship management solutions that allow networks to directly engage with audiences. It provides a platform for audience interaction and loyalty programs for each program or network that drives increased revenue and measurable data. GreenLink will provide the Philadelphia Eagles with incentivized audience engagement through TV, email, and websites. It will deliver audiences to online destinations promoting coupons, purchases or branding. GreenLink's measurable results and detailed reporting will ensure a high return on investment.
1 of 21
Ad
Recommended
AdMix Affiliate Network
AdMix Affiliate NetworkDom P辿rignon
油
The document discusses the evolution of affiliate marketing from early spammy tactics to a more professionalized industry. It notes how affiliate marketing has transitioned from low-quality spam sites to high-quality affiliates using user-generated content, comparison engines, and closed groups of approved affiliates. It also outlines different affiliate models, sectors, and how to attract the best affiliates through compensation plans and conversion optimization.Adp da presentation balise 2008 2008 08-21 v2
Adp da presentation balise 2008 2008 08-21 v2Social Media Marketing
油
The document summarizes ADP's digital advertising program for car dealers. It discusses how ADP uses paid search, display advertising, and Google Audio ads to connect dealers with online car buyers. ADP's services include managing dealers' search campaigns, placement on automotive ad networks and websites, and using radio through Google Audio to complement online advertising. The presentation emphasizes how ADP can help dealers capitalize on changing consumer behaviors and match their digital advertising spend to how consumers now research vehicles online.Glossy Forum: Age of E-Commerce | Pixlee
Glossy Forum: Age of E-Commerce | PixleeDigiday
油
This document discusses how customer stories and authentic content shared through social media are important for brands to build relationships and engage customers. It notes that most consumers want brands that feel authentic and share their values. The rest of the document introduces Pixlee, a platform that helps brands harness user-generated content and influencer marketing by automatically collecting, tagging, and publishing customer photos, videos and reviews across channels. It explains how Pixlee uses AI to curate content, connect it to ecommerce systems to make it shoppable, and optimize what stories are shared where to maximize impact. The document provides an example of how makeup brand Morphe saw increased email conversions and overall conversions using Pixlee to share user-generated content.Kenshoo and attribution, Kenshoo
Kenshoo and attribution, KenshooInternet World
油
The document discusses Kenshoo, a technology company that provides attribution and optimization solutions for paid search marketing. It provides examples of how Kenshoo helped clients like Accor Hotels improve results by implementing Kenshoo's U-shaped attribution model and enterprise platform. This model more accurately attributes clicks throughout the customer journey, allowing Accor to increase revenues 82% with only a 36% increase in spend. The document also introduces Kenshoo SmartPath, which dynamically adapts attribution based on each individual conversion path, and how it helped clients like Drs. Foster & Smith and Whitefence further optimize spending.Salons Tanning
Salons TanningDerek Miller
油
The document discusses various sales promotion strategies and services for hair and tanning salons. It provides examples of promotions that increase store traffic and sales through games, coupons, loyalty programs, and digital and mobile marketing. The company's services include developing promotional campaigns, producing physical materials, and analyzing return on investment.Kenshoo us conversion attribution whitepaper
Kenshoo us conversion attribution whitepaperMarco Botticelli
油
1) As digital marketing has evolved, attribution models have moved from single-point models like last click, to linear models, and now to non-linear models that better reflect consumer purchase journeys across multiple channels.
2) Case studies demonstrate how attribution modeling reveals touchpoints throughout the purchase funnel, allowing optimization of budgets to increase ROI. Selecting the right attribution model based on industry and regional differences is important.
3) A multi-channel approach to attribution considers touchpoints across email, search, display, and retargeting to better understand their influence on conversions rather than relying solely on last-click attribution.Accelerate Order-to-Cash on Any Device, Fuel Revenue Through Your CRM. Webin...
Accelerate Order-to-Cash on Any Device, Fuel Revenue Through Your CRM. Webin...Acromobile
油
This document summarizes a presentation about connecting payment systems with customer relationship management (CRM) systems. It discusses trends in digital payments, commerce, and customer engagement across devices. It presents the Salesforce Orders and Payments solutions for integrating orders, payments, and transaction processing into the Salesforce CRM platform. It also demonstrates the Acromobile payments application for enabling payment acceptance and processing through a mobile-optimized interface that integrates with Salesforce and CyberSource payment processing.Introduction To Affiliate Marketing 20.03.2012 Final
Introduction To Affiliate Marketing 20.03.2012 Finalddesmond
油
The document discusses affiliate marketing, including how it works between merchants, affiliates, networks, and consumers. It covers types of affiliate programs and commissions, benefits for each party, and tips for setting up a program, along with a case study example. Key topics include how affiliates generate salesThe Mobile and Social Media Journey
The Mobile and Social Media JourneyAcromobile
油
Mobile usage now exceeds web usage, with 78% of smartphone users utilizing their phones while shopping. Accelerating a mobile and social media strategy can help businesses gain an earlier advantage to increase growth, profitability, and loyalty. An effective strategy includes integrated customer relationship management, analytics, and pushing content to social networks to engage customers across multiple channels and drive customer engagement.Everything you need to know about affiliate marketing for advertisers first...
Everything you need to know about affiliate marketing for advertisers first...Partnercademy
油
This document provides an overview of affiliate marketing from an advertiser's perspective. It defines affiliate marketing, discusses the different types of affiliates such as cashback, loyalty, and voucher sites. It also covers affiliate payment models, strategies for optimizing different affiliate types, and gives a brief history of how affiliate marketing began. The goal is to educate affiliate managers on how to set up and manage a successful affiliate channel.Lead Generation Services
Lead Generation Services3Di
油
This document discusses lead generation opportunities through a platform called TPN Offer Path. It offers various lead generation options for advertisers across different industries. The platform utilizes publishers' websites to present offers that visitors can opt into with one click. It then automatically cleans and verifies the leads' quality before sending them to advertisers. Advertisers benefit from a single point of lead acquisition, processing, and distribution. The document provides details on targeting options, pre-qualification questions, auto-responders, reporting, lead categories and pricing. It positions TPN Offer Path as a full-service lead generation solution for advertisers.Max Loyalty
Max LoyaltyrafikahMH
油
The document describes a mobile loyalty platform called MAX that allows users to earn rewards points across multiple brands by linking their credit/debit cards. Users can earn points for any purchase at participating brands and redeem points for gift cards. MAX aims to improve on existing loyalty programs by making it easier for users to earn and redeem rewards. It sees opportunities in Singapore among millennials and brand loyalists. MAX generates revenue by charging commissions on transactions from both users and brands.Think vis sept 2010
Think vis sept 2010Affiliate Window
油
Affiliate marketing is a growing industry in the UK, projected to generate 贈4.62 billion in sales and 贈275 million in commissions in 2010. Key trends include a shift from pay-per-click traffic to incentivized traffic like voucher codes and cashback. New technologies like mobile applications, widgets, and APIs are recognized as areas for growth. Regulation is increasing professionalism and transparency in the industry.Voucher Codes: Promotional Marketing
Voucher Codes: Promotional MarketingSiteVisibility
油
Voucher codes have become increasingly popular as a promotional marketing tool. They offer consumers discounts and businesses a way to increase traffic and conversions. Traditionally used by merchants and affiliates, voucher codes are now also used on group buying sites like Groupon, which has over 83 million subscribers. The author discusses how voucher codes can be used effectively to build quality links and traffic. Campaigns run by the author using voucher codes have resulted in 1300 monthly visitors, 贈1200 in revenue on average from the top 10 voucher sites alone. To run a successful voucher campaign requires understanding customer segments, an affiliate scheme, unique checkout codes, and offers with specified end dates.Gm i mr adp0812-rp-v1
Gm i mr adp0812-rp-v1Ralph Paglia
油
The document compares GM's digital marketing package to potential opportunities with ADP. The GM package aims to better align media spending, get consumers to dealers quickly, and provide a richer online shopping experience. It includes dealer website development, paid search, and lead delivery through GM OneSource. ADP's digital advertising solutions could complement the GM program through campaign microsites, targeted ad placements, and coordinating with GM advocates. The GM package drives more traffic and leads to dealer websites than brand sites alone. It provides metrics and is compatible with CRM applications.Affiliate Marketing In 137 Seconds
Affiliate Marketing In 137 SecondsJonathan Miller
油
This document provides information about Forge Media, an affiliate marketing network operating in South Africa, the UK, Canada, and the US. It outlines key details about Forge Media's services, the South African online advertising landscape, performance-based affiliate marketing models, and why both advertisers and publishers benefit from affiliate marketing.Effective Voucher Code Implementation - Hero Grigoraki/Webgains, Chris Frost/...
Effective Voucher Code Implementation - Hero Grigoraki/Webgains, Chris Frost/...auexpo Conference
油
Vouchers are an important tool for merchants to acquire new customers, retain existing customers, shift excess stock, and measure campaign responses. While some merchants avoid vouchers due to perceptions of bargain hunting customers or exclusivity, vouchers have become increasingly popular with cost-conscious shoppers. Both merchants and affiliates face issues with vouchers, including margin retention, brand perception, technical errors, overlapping promotions, and customer complaints. To address these issues, merchants should implement clear terms and conditions, improve technical integration, analyze customer behavior, and specify commission structures for affiliates. Affiliates should respect exclusivity, terms and conditions, and accurately promote vouchers. Increased monitoring, exclusive offers, mobile integration, and technical solutions from networks are improvingAffliate marketing
Affliate marketingMohamed Zenhom
油
Affiliate marketing is a performance-based marketing strategy where businesses reward affiliates for driving traffic or sales. It involves four key players: the merchant, the network, the publisher, and the consumer, with various compensation models such as cost per click (CPC) and cost per lead (CPL). Essential tools for successful affiliate marketing include tracking software to monitor performance and compliance, alongside effective landing page design practices.Galanation
GalanationSV.CO
油
This document provides a summary of a company profile for a student startup in India called Galanation that operates an online cashback and coupons website. Some key points:
- Galanation partners with over 100 e-commerce retailers to provide customers with the best offers, discounts, and exclusive coupon codes to save money on online shopping.
- Their portal offers a one-stop solution for online deals across retailers and provides cashback to users. Since launching in 2015, they have acquired over 300 users and driven over 4.5 lakhs in sales for retailers.
- The company aims to grow its user base to over 5000 by the end of 2015 and partner with local charities through its business operations and marketingHow Top Brands Ensure Affiliate Revenue is Incremental
How Top Brands Ensure Affiliate Revenue is Incremental Affiliate Summit
油
The document discusses the evolution of affiliate marketing programs, highlighting the importance of management, metrics, and affiliate types in optimizing revenue. It explains the pitfalls of current affiliate revenue models, particularly the prevalence of low-value affiliates that generate minimal incremental revenue while incurring significant costs. The text also emphasizes best practices for identifying high-value affiliates and managing program transparently to enhance overall effectiveness.Mitula_General- Eng
Mitula_General- EngNgan Ha
油
This document provides an overview of Mitula, an aggregator of classified listings across multiple categories and geographies. Some key points:
- Mitula indexes listings from over 10,000 portals worldwide, covering properties, cars, jobs and general classifieds. It operates internationally across Europe, Americas, Asia-Pacific, and Africa.
- As an aggregator, Mitula drives traffic and disseminates partner listings, helping partners access new users and leads. It also provides market data and statistics to users.
- The document outlines Mitula's partnership options for portals, from free basic inclusion to paid priority placements and traffic guarantees. It also provides contact details for the APAC regional manager.Email Advertising Services
Email Advertising Services3Di
油
This document provides information on data powered email marketing opportunities through a premium email marketing network. It discusses various email list options such as Great Sites, Nine Rewards, Getprice.com.au, MyRP.com.au, and Morningstar.com.au that can be used for performance email campaigns. Demographic and usage details are given for each list, along with rate card and campaign options. The document also covers email marketing analytics and case studies demonstrating the effectiveness of email and cross-channel campaigns.Open session personalizacion.dynamicyield
Open session personalizacion.dynamicyieldMultiplica
油
The document discusses the significance of personalization in online commerce, highlighting how companies like MediaMarkt, Sephora, and IKEA employ personalized marketing strategies to enhance customer experiences and drive revenue. It notes that effective personalization can lead to a substantial revenue uplift and improved marketing efficiency while projecting an $800 billion opportunity in the next five years. The content emphasizes the importance of machine learning, predictive targeting, and dynamic content in creating tailored shopping experiences for diverse customer segments.The Presence Of Affiliate Marketing
The Presence Of Affiliate MarketingWhatRunsWhere
油
The document discusses affiliate marketing and provides statistics on its growth. It notes that the affiliate marketing industry is projected to grow to $4.5 billion by 2016 according to Forrester estimates. General Black Friday and Cyber Monday sales statistics are also presented showing continued growth in online sales. The top affiliate marketing verticals and display networks are listed. The rest of the document discusses strategies for merchants to ensure affiliates optimize ad campaigns on their behalf through strong affiliate programs, software, manager support, and ongoing communication.Mobilize Your Loyalty Program with Mobile Wallet
Mobilize Your Loyalty Program with Mobile WalletVibes_Thought_Leadership
油
The document discusses how to enhance loyalty programs using mobile wallets, emphasizing the need for marketers to adapt to consumer demands for convenience and engagement. It highlights the significant role mobile technology plays in improving customer experience and data tracking while outlining the advantages and current challenges faced by loyalty program marketers. Key takeaways include the importance of mobile solutions in creating personalized interactions and the necessity for effective communication strategies to drive customer loyalty.Tech Talk: Marketing technologies that drive omnichannel sales retail_menot_...
Tech Talk: Marketing technologies that drive omnichannel sales retail_menot_...National Retail Federation
油
This document discusses how marketing technologies can drive omnichannel sales. It notes that consumers expect seamless experiences across all touchpoints. While mobile commerce only accounts for 1% of retail sales currently, mobile influences 31% of offline purchases. Promotions strongly influence purchase decisions, with coupons driving purchases more than brand ads or suggestions. The document advocates using an omnichannel marketing strategy to reach consumers anytime on any device, and provides examples from RetailMeNot and DXL Group of how their multi-channel promotional campaigns have increased engagement, sales, and traffic.Digital dealeroctober2008 d-addefinemetrics-v1
Digital dealeroctober2008 d-addefinemetrics-v1Social Media Marketing
油
This document discusses digital advertising and how to measure its effectiveness. It explores new ways for dealers to engage car buyers online and debunks the myth of the $20 lead. The presentation will showcase actual dealership case studies that saw increases in sales volumes attributed to digital advertising. Key metrics to analyze for a digital ad campaign include costs, impressions, click-throughs, leads generated, and vehicles sold.ThinkStraight-DataRewards
ThinkStraight-DataRewardssukhbir_singh
油
DataRewards offers a solution that allows users to access the internet for free through advertiser-sponsored data. If a user tries to access the internet but has no data balance, they will be redirected to a captive portal where they can browse freely by watching video advertisements from sponsors. This provides value to both users, who gain free internet access, and advertisers, who are able to promote their products and services. DataRewards also works with WiFi providers to implement similar models, displaying advertisements to users after a certain amount of free browsing time to allow them to continue online.Green America presents The Open Brand: Beyond Green Washing
Green America presents The Open Brand: Beyond Green WashingEarthsite
油
Founded in 1982, Green America aims to leverage economic power to foster a socially just and environmentally sustainable society, boasting 4,000 business members. It provides resources such as webinars, conferences, and a seal of approval for green businesses, promoting growth within the green marketplace. The document discusses social media's role in sustainability marketing, emphasizing the importance of transparency and customer trust in brand messaging.Cisco b2 b case study
Cisco b2 b case studycoole108
油
Cisco used only social media to launch a new router product, the ASR. They promoted it on YouTube, Facebook, blogs, and Second Life to their target market of early technology adopters. This virtual launch reached over 9,000 people in 128 countries and generated 40 million online impressions, at a fraction of the cost of a traditional launch. The social media launch was much more successful in attendance, press coverage, and cost compared to traditional marketing methods.More Related Content
What's hot (20)
The Mobile and Social Media Journey
The Mobile and Social Media JourneyAcromobile
油
Mobile usage now exceeds web usage, with 78% of smartphone users utilizing their phones while shopping. Accelerating a mobile and social media strategy can help businesses gain an earlier advantage to increase growth, profitability, and loyalty. An effective strategy includes integrated customer relationship management, analytics, and pushing content to social networks to engage customers across multiple channels and drive customer engagement.Everything you need to know about affiliate marketing for advertisers first...
Everything you need to know about affiliate marketing for advertisers first...Partnercademy
油
This document provides an overview of affiliate marketing from an advertiser's perspective. It defines affiliate marketing, discusses the different types of affiliates such as cashback, loyalty, and voucher sites. It also covers affiliate payment models, strategies for optimizing different affiliate types, and gives a brief history of how affiliate marketing began. The goal is to educate affiliate managers on how to set up and manage a successful affiliate channel.Lead Generation Services
Lead Generation Services3Di
油
This document discusses lead generation opportunities through a platform called TPN Offer Path. It offers various lead generation options for advertisers across different industries. The platform utilizes publishers' websites to present offers that visitors can opt into with one click. It then automatically cleans and verifies the leads' quality before sending them to advertisers. Advertisers benefit from a single point of lead acquisition, processing, and distribution. The document provides details on targeting options, pre-qualification questions, auto-responders, reporting, lead categories and pricing. It positions TPN Offer Path as a full-service lead generation solution for advertisers.Max Loyalty
Max LoyaltyrafikahMH
油
The document describes a mobile loyalty platform called MAX that allows users to earn rewards points across multiple brands by linking their credit/debit cards. Users can earn points for any purchase at participating brands and redeem points for gift cards. MAX aims to improve on existing loyalty programs by making it easier for users to earn and redeem rewards. It sees opportunities in Singapore among millennials and brand loyalists. MAX generates revenue by charging commissions on transactions from both users and brands.Think vis sept 2010
Think vis sept 2010Affiliate Window
油
Affiliate marketing is a growing industry in the UK, projected to generate 贈4.62 billion in sales and 贈275 million in commissions in 2010. Key trends include a shift from pay-per-click traffic to incentivized traffic like voucher codes and cashback. New technologies like mobile applications, widgets, and APIs are recognized as areas for growth. Regulation is increasing professionalism and transparency in the industry.Voucher Codes: Promotional Marketing
Voucher Codes: Promotional MarketingSiteVisibility
油
Voucher codes have become increasingly popular as a promotional marketing tool. They offer consumers discounts and businesses a way to increase traffic and conversions. Traditionally used by merchants and affiliates, voucher codes are now also used on group buying sites like Groupon, which has over 83 million subscribers. The author discusses how voucher codes can be used effectively to build quality links and traffic. Campaigns run by the author using voucher codes have resulted in 1300 monthly visitors, 贈1200 in revenue on average from the top 10 voucher sites alone. To run a successful voucher campaign requires understanding customer segments, an affiliate scheme, unique checkout codes, and offers with specified end dates.Gm i mr adp0812-rp-v1
Gm i mr adp0812-rp-v1Ralph Paglia
油
The document compares GM's digital marketing package to potential opportunities with ADP. The GM package aims to better align media spending, get consumers to dealers quickly, and provide a richer online shopping experience. It includes dealer website development, paid search, and lead delivery through GM OneSource. ADP's digital advertising solutions could complement the GM program through campaign microsites, targeted ad placements, and coordinating with GM advocates. The GM package drives more traffic and leads to dealer websites than brand sites alone. It provides metrics and is compatible with CRM applications.Affiliate Marketing In 137 Seconds
Affiliate Marketing In 137 SecondsJonathan Miller
油
This document provides information about Forge Media, an affiliate marketing network operating in South Africa, the UK, Canada, and the US. It outlines key details about Forge Media's services, the South African online advertising landscape, performance-based affiliate marketing models, and why both advertisers and publishers benefit from affiliate marketing.Effective Voucher Code Implementation - Hero Grigoraki/Webgains, Chris Frost/...
Effective Voucher Code Implementation - Hero Grigoraki/Webgains, Chris Frost/...auexpo Conference
油
Vouchers are an important tool for merchants to acquire new customers, retain existing customers, shift excess stock, and measure campaign responses. While some merchants avoid vouchers due to perceptions of bargain hunting customers or exclusivity, vouchers have become increasingly popular with cost-conscious shoppers. Both merchants and affiliates face issues with vouchers, including margin retention, brand perception, technical errors, overlapping promotions, and customer complaints. To address these issues, merchants should implement clear terms and conditions, improve technical integration, analyze customer behavior, and specify commission structures for affiliates. Affiliates should respect exclusivity, terms and conditions, and accurately promote vouchers. Increased monitoring, exclusive offers, mobile integration, and technical solutions from networks are improvingAffliate marketing
Affliate marketingMohamed Zenhom
油
Affiliate marketing is a performance-based marketing strategy where businesses reward affiliates for driving traffic or sales. It involves four key players: the merchant, the network, the publisher, and the consumer, with various compensation models such as cost per click (CPC) and cost per lead (CPL). Essential tools for successful affiliate marketing include tracking software to monitor performance and compliance, alongside effective landing page design practices.Galanation
GalanationSV.CO
油
This document provides a summary of a company profile for a student startup in India called Galanation that operates an online cashback and coupons website. Some key points:
- Galanation partners with over 100 e-commerce retailers to provide customers with the best offers, discounts, and exclusive coupon codes to save money on online shopping.
- Their portal offers a one-stop solution for online deals across retailers and provides cashback to users. Since launching in 2015, they have acquired over 300 users and driven over 4.5 lakhs in sales for retailers.
- The company aims to grow its user base to over 5000 by the end of 2015 and partner with local charities through its business operations and marketingHow Top Brands Ensure Affiliate Revenue is Incremental
How Top Brands Ensure Affiliate Revenue is Incremental Affiliate Summit
油
The document discusses the evolution of affiliate marketing programs, highlighting the importance of management, metrics, and affiliate types in optimizing revenue. It explains the pitfalls of current affiliate revenue models, particularly the prevalence of low-value affiliates that generate minimal incremental revenue while incurring significant costs. The text also emphasizes best practices for identifying high-value affiliates and managing program transparently to enhance overall effectiveness.Mitula_General- Eng
Mitula_General- EngNgan Ha
油
This document provides an overview of Mitula, an aggregator of classified listings across multiple categories and geographies. Some key points:
- Mitula indexes listings from over 10,000 portals worldwide, covering properties, cars, jobs and general classifieds. It operates internationally across Europe, Americas, Asia-Pacific, and Africa.
- As an aggregator, Mitula drives traffic and disseminates partner listings, helping partners access new users and leads. It also provides market data and statistics to users.
- The document outlines Mitula's partnership options for portals, from free basic inclusion to paid priority placements and traffic guarantees. It also provides contact details for the APAC regional manager.Email Advertising Services
Email Advertising Services3Di
油
This document provides information on data powered email marketing opportunities through a premium email marketing network. It discusses various email list options such as Great Sites, Nine Rewards, Getprice.com.au, MyRP.com.au, and Morningstar.com.au that can be used for performance email campaigns. Demographic and usage details are given for each list, along with rate card and campaign options. The document also covers email marketing analytics and case studies demonstrating the effectiveness of email and cross-channel campaigns.Open session personalizacion.dynamicyield
Open session personalizacion.dynamicyieldMultiplica
油
The document discusses the significance of personalization in online commerce, highlighting how companies like MediaMarkt, Sephora, and IKEA employ personalized marketing strategies to enhance customer experiences and drive revenue. It notes that effective personalization can lead to a substantial revenue uplift and improved marketing efficiency while projecting an $800 billion opportunity in the next five years. The content emphasizes the importance of machine learning, predictive targeting, and dynamic content in creating tailored shopping experiences for diverse customer segments.The Presence Of Affiliate Marketing
The Presence Of Affiliate MarketingWhatRunsWhere
油
The document discusses affiliate marketing and provides statistics on its growth. It notes that the affiliate marketing industry is projected to grow to $4.5 billion by 2016 according to Forrester estimates. General Black Friday and Cyber Monday sales statistics are also presented showing continued growth in online sales. The top affiliate marketing verticals and display networks are listed. The rest of the document discusses strategies for merchants to ensure affiliates optimize ad campaigns on their behalf through strong affiliate programs, software, manager support, and ongoing communication.Mobilize Your Loyalty Program with Mobile Wallet
Mobilize Your Loyalty Program with Mobile WalletVibes_Thought_Leadership
油
The document discusses how to enhance loyalty programs using mobile wallets, emphasizing the need for marketers to adapt to consumer demands for convenience and engagement. It highlights the significant role mobile technology plays in improving customer experience and data tracking while outlining the advantages and current challenges faced by loyalty program marketers. Key takeaways include the importance of mobile solutions in creating personalized interactions and the necessity for effective communication strategies to drive customer loyalty.Tech Talk: Marketing technologies that drive omnichannel sales retail_menot_...
Tech Talk: Marketing technologies that drive omnichannel sales retail_menot_...National Retail Federation
油
This document discusses how marketing technologies can drive omnichannel sales. It notes that consumers expect seamless experiences across all touchpoints. While mobile commerce only accounts for 1% of retail sales currently, mobile influences 31% of offline purchases. Promotions strongly influence purchase decisions, with coupons driving purchases more than brand ads or suggestions. The document advocates using an omnichannel marketing strategy to reach consumers anytime on any device, and provides examples from RetailMeNot and DXL Group of how their multi-channel promotional campaigns have increased engagement, sales, and traffic.Digital dealeroctober2008 d-addefinemetrics-v1
Digital dealeroctober2008 d-addefinemetrics-v1Social Media Marketing
油
This document discusses digital advertising and how to measure its effectiveness. It explores new ways for dealers to engage car buyers online and debunks the myth of the $20 lead. The presentation will showcase actual dealership case studies that saw increases in sales volumes attributed to digital advertising. Key metrics to analyze for a digital ad campaign include costs, impressions, click-throughs, leads generated, and vehicles sold.ThinkStraight-DataRewards
ThinkStraight-DataRewardssukhbir_singh
油
DataRewards offers a solution that allows users to access the internet for free through advertiser-sponsored data. If a user tries to access the internet but has no data balance, they will be redirected to a captive portal where they can browse freely by watching video advertisements from sponsors. This provides value to both users, who gain free internet access, and advertisers, who are able to promote their products and services. DataRewards also works with WiFi providers to implement similar models, displaying advertisements to users after a certain amount of free browsing time to allow them to continue online.Tech Talk: Marketing technologies that drive omnichannel sales retail_menot_...
Tech Talk: Marketing technologies that drive omnichannel sales retail_menot_...National Retail Federation
油
Similar to Sales presentation (20)
Green America presents The Open Brand: Beyond Green Washing
Green America presents The Open Brand: Beyond Green WashingEarthsite
油
Founded in 1982, Green America aims to leverage economic power to foster a socially just and environmentally sustainable society, boasting 4,000 business members. It provides resources such as webinars, conferences, and a seal of approval for green businesses, promoting growth within the green marketplace. The document discusses social media's role in sustainability marketing, emphasizing the importance of transparency and customer trust in brand messaging.Cisco b2 b case study
Cisco b2 b case studycoole108
油
Cisco used only social media to launch a new router product, the ASR. They promoted it on YouTube, Facebook, blogs, and Second Life to their target market of early technology adopters. This virtual launch reached over 9,000 people in 128 countries and generated 40 million online impressions, at a fraction of the cost of a traditional launch. The social media launch was much more successful in attendance, press coverage, and cost compared to traditional marketing methods.Cisco b2 b case study
Cisco b2 b case studycoole108
油
Cisco used only social media to launch a new router product, the ASR. They promoted it on YouTube, Facebook, blogs, and Second Life to their target market of early technology adopters. This virtual launch reached over 9,000 people in 128 countries and generated 40 million online impressions, at a fraction of the cost of a traditional launch. The social media launch was much more successful in attendance, press coverage, and cost than Cisco's previous traditional launches.Cisco b2 b case study
Cisco b2 b case studycoole108
油
Cisco used only social media to launch a new router product, the ASR. They promoted it on YouTube, Facebook, blogs, and Second Life to their target market of early technology adopters. This virtual launch reached over 9,000 people in 128 countries and generated 40 million online impressions, at a fraction of the cost of a traditional launch. The social media launch was much more successful in attendance, press coverage, and cost savings than Cisco's previous traditional marketing launches.KGA for Pacific Conferences - Breaking doewn silos
KGA for Pacific Conferences - Breaking doewn silosWalter Jennings
油
The document discusses implementing a whole-of-company social media strategy. It recommends securing buy-in by linking social media objectives to business plans and measuring returns. It also suggests identifying long-term game changers and early wins to evaluate success and constantly communicate objectives across business units.Tiffany Toliver Unit 1
Tiffany Toliver Unit 1 ttoli
油
This document discusses social networking and its benefits for businesses. It describes how social networking became popular in the 1990s and lists some of the most popular current sites. It outlines how businesses can use blogging, social networking, and social media strategies to directly connect with consumers and better understand their needs. The document also discusses how content management, creative content development like viral videos, and addressing social issues can help brands establish awareness and organic communities.5 Ways to Engage with Online Consumers
5 Ways to Engage with Online ConsumersCole Information
油
The document discusses strategies for engaging consumers through social media and digital marketing, highlighting the importance of developing consistent online and offline communications. It emphasizes using tools like QR codes and location-based applications to enhance customer interactions and drive sales. The text also outlines five action points for successful marketing campaigns, including relevance and tracking effectiveness.Iitd pres 01102010
Iitd pres 01102010Achintya Gupta
油
Social media marketing allows businesses to participate with customers through social tools and communities. It focuses on empowering brand evangelists and generating user-created content rather than one-way broadcasting. Companies are using social platforms to start conversations, build customer communities, and leverage collective intelligence. To make a business social, brands establish an online presence across multiple sites, participate in discussions, give customers reasons to talk about the brand, and convert them into evangelists through online communities and initiatives.Winners In Social Media Marketing 際際滷share
Winners In Social Media Marketing 際際滷shareBonfire Marketing Company
油
The document summarizes several examples of successful social media marketing campaigns:
1) Two Tarts Bakery grew sales 800% in 10 months through Facebook, events, Yelp, and gaining magazine/newspaper coverage.
2) Blendtec's viral YouTube videos showing blenders destroying items led to a 5-fold sales increase with low-cost, original videos.
3) Threadless engages its community on Facebook, Twitter, and YouTube to drive viral sharing and record sales in a down economy.
4) Burger King's "Sacrifice" Facebook app asking users to ditch friends for burgers went viral before being removed, gaining $50M in free publicity.Social media , my business and i
Social media , my business and iDeola Kayode
油
The document discusses how social media has become an important tool for businesses to engage with customers, employees, and other stakeholders. It provides examples of how companies like Blendtec and GTBank have used creative social media strategies to grow their brands and increase sales. The key lessons are that businesses need to have a clear social media strategy, integrate social and traditional marketing, engage authentically with customers online, and measure the results of their social media efforts.Gurval Caer Blast Radius
Gurval Caer Blast RadiusDennis Pereira xeBay xMarktplaats xPayPal
油
The document discusses how American Idol engages audiences through inclusive participation, human storytelling, and instant gratification. It also discusses how brands can build billion-person brands by enabling shared passions through social platforms, media, and data that connect people with common interests. Effective strategies allow customers to validate, educate, engage, connect and find support through participation.Trends with benefits mar 2012
Trends with benefits mar 2012Sales Strategy and Innovation Delivery
油
Influence, relationships, and money can be interchangeable through value exchange. Social media allows you to identify gaps in your influence, relationships, or money and make investments to close those gaps. This could include improving your knowledge, authority, reach, or relevance to build influence; strengthening trust, reciprocity, reach, or relevance in relationships; or leveraging influence and relationships to generate money. By addressing gaps, social media becomes a platform to accumulate social capital that can be exchanged for other forms of capital like financial capital.Listen &Connect At Blog Talk2009
Listen &Connect At Blog Talk2009Thomas N. Burg
油
1) Social media is shifting communication from broadcast to bidirectional and communities will create 25% of content.
2) By 2012, companies are predicted to spend more on word-of-mouth ("conversational media") than traditional media.
3) To succeed, brands must start by asking "what can my brand do for social media communities?" rather than what communities can do for the brand. Providing value to communities will be the new cost of distribution.Us+p ss facebook newsfeed model[1]
Us+p ss facebook newsfeed model[1]US+Partners LLC
油
US+Partners provides social media marketing services to help brands engage with consumers on Facebook. They utilize techniques like newsfeed optimization to generate authentic user-generated content from influential consumers within Facebook communities about brands and products. This grassroots engagement through sharing photos and stories creates advocacy that moves products and provides insights for brands. They present a case study of their work with an NFL fan community of 15 million people across thousands of pages to promote brands and products to a valuable target audience.Civic Entrepreneurship: Revenue Generating Strategies Government and Nonprofi...
Civic Entrepreneurship: Revenue Generating Strategies Government and Nonprofi...VDH, Office of Minority Health and Public Health Policy
油
This document discusses civic entrepreneurship strategies for generating revenue for government and nonprofit organizations. It covers approaches like cause-related marketing alliances, affinity programs, exclusive agreements, and selling of space. It provides examples of each approach and discusses partner motivations, critical success factors, and potential pitfalls. The goal is to transform nonprofits and governments from redistributors to creators of wealth through entrepreneurial thinking."The Game Has Changed, Have You?"
"The Game Has Changed, Have You?"valeriehanneken
油
This document summarizes a presentation by Tina Young and Susan Yost of MarketWave, an integrated marketing communications firm, about how businesses need to adapt their marketing strategies to changing conditions. They discuss evaluating a company's brand experience and using various marketing channels, including print, online, public relations, referrals, and community connections. They also emphasize the importance of capturing customer data and measuring the results and effectiveness of different marketing tactics. The presentation aims to help businesses develop a comprehensive marketing plan and tie their strategies to business outcomes like increased sales or new customers.adtech SF 2012: Competitive Couponing - Social, Monetary and Personal Validat...
adtech SF 2012: Competitive Couponing - Social, Monetary and Personal Validat...ad:tech
油
Couponing can be used to drive customer loyalty through personalization, gamification, and social good. Brands can make coupons feel personal by tying them to positive customer actions and validation. Gamification, like challenges and badges, can engage customers by keeping the coupon experience fun. Connecting coupons to social causes allows customers to feel they are supporting important issues. It is also important to make coupons easy to redeem through digital delivery and relevant offers. eBay has successfully used coupon-like programs to increase customer lifetime value and favorability by testing different approaches and learning from each initiative.Cisco b2 b case study
Cisco b2 b case studycoole108
油
Cisco conducted a case study comparing the effectiveness of using social media versus traditional marketing methods to launch a new router product called the ASR. They used YouTube, Facebook, blogs and forums to promote the ASR, reaching over 9,000 people from 128 countries who attended virtual launch events, at a fraction of the cost of traditional promotions. The social media launch resulted in more press coverage, blog posts and online impressions than comparable traditional launches, proving social media to be a highly cost-effective promotion method.Integrated marketing communication presentation on how to market your startup...
Integrated marketing communication presentation on how to market your startup...Kartik Mehta
油
The document outlines a marketing strategy for a startup focused on social campaigns in India, addressing critical issues such as overpopulation and sanitation. It proposes an online platform, www.challengekaro.com, which allows individuals and groups to participate in and create challenges for social causes, aiming to enhance engagement and awareness. The strategy includes various advertising, digital marketing, and public relations tactics to promote the platform and facilitate participation in social initiatives.Social Media Week Presentation from Social2B - Metrics, Measurements and Sca...
Social Media Week Presentation from Social2B - Metrics, Measurements and Sca...Viosk International
油
The document discusses social media metrics and scalability for enterprises. It provides an overview of traditional marketing metrics versus online and social media metrics. It outlines new rules for social media engagement and measurement, including that qualitative and quantitative metrics are needed. It also discusses how enterprises can scale their social media efforts through tools that help with exposure, engagement, influence, action, and calculating return on investment.Civic Entrepreneurship: Revenue Generating Strategies Government and Nonprofi...
Civic Entrepreneurship: Revenue Generating Strategies Government and Nonprofi...VDH, Office of Minority Health and Public Health Policy
油
Ad
Recently uploaded (14)
British and Irish Lions Farrell Set for Sideline Role in Lions Tour.docx
British and Irish Lions Farrell Set for Sideline Role in Lions Tour.docxeticketing
油
At eticketing.co, fans can find a secure and trusted platform to book official British and Irish Lions Tickets. With options to suit every budget from standard seats to premium hospitality packages. Whether youre planning to attend a single match or follow the tour across Brisbane, Melbourne, and Sydney, we make your ticket-buying experience simple, safe, and seamless.
Black Sabbath 2025 Tool Reunites for Sabbath Farewell.docx
Black Sabbath 2025 Tool Reunites for Sabbath Farewell.docxEticketing General
油
Dont miss your chance to be part of rock history with Black Sabbath Back to the Beginning Tickets, available now on eticketing.co! Witness the iconic reunion of Black Sabbaths original lineup of Ozzy Osbourne, Tony Iommi, Geezer Butler, and Bill Ward for their final performance. Secure your tickets today for a once-in-a-lifetime experience!Best Mobile Wallet Event Tickets me .pdf
Best Mobile Wallet Event Tickets me .pdfcounterten
油
Accessing event tickets via your mobile wallet is fast, secure, and convenient. After purchasing your ticket through CounterTEN, you'll receive a prompt to add your mobile wallet event ticket directly to Apple Wallet or Google Wallet. Simply tap the "Add to Wallet" button in your confirmation email or app, and your ticket will be saved to your device. On the day of the event, just open your mobile wallet, select the ticket, and scan it at the gate. No printing, no hassleCounterTEN ensures a seamless check-in experience for every event.Nowgoal Prediction Manchester City vs Wydad Casablanca 6.18.docx
Nowgoal Prediction Manchester City vs Wydad Casablanca 6.18.docxnowgoalar7
油
Nowgoal Prediction: Manchester City vs. Wydad CasablancaHermann Maiers Unthinkable Comeback Triumph at the 1998 Nagano Winter Olympi...
Hermann Maiers Unthinkable Comeback Triumph at the 1998 Nagano Winter Olympi...Winter Olympic Tickets
油
The upcoming Winter Olympic, dubbed the Milano Cortina 2026 Games, will last 17 days in and around the stunning Italian Alps.
https://www.eticketing.co/sports-tickets/winter-olympic-tickets/olympic-alpine-skiing-tickets/
#OlympicAlpineSkiingTickets,#WinterOlympicTickets,#WinterOlympic2026,#ItalyWinterOlympicTickets,#WinterOlympicTickets,#WinterOlympicMilanoCortina2026Tickets,#WinterOlympicGamesTickets,#MilanoCortina2026Tickets,#OlympicOpeningCeremonyTicketsLEARNING THE RULES OF MUAY THAI - ALEXANDRE BRECK.pdf
LEARNING THE RULES OF MUAY THAI - ALEXANDRE BRECK.pdfALEXANDRE BRECK
油
LEARNING THE RULES OF MUAY THAI - ALEXANDRE BRECKItaly FIFA World Cup Italy Poised to Clinch FIFA 2026 Playoff Berth.docx
Italy FIFA World Cup Italy Poised to Clinch FIFA 2026 Playoff Berth.docxFIFA World Cup Tickets
油
Are you excited to support your favorite team at FIFA 2026? eticketing.co offers exclusive access to Italy FIFA World Cup Tickets, allowing you to follow your team throughout the tournament. Our trusted platform connects you with the best deals on Italy FIFA World Cup Tickets, ensuring you never miss a moment of the action.
Micro Marking System by Diwakar Sir Gurukul Haridwar.pptx
Micro Marking System by Diwakar Sir Gurukul Haridwar.pptxDiwakar Kashyap
油
Delivered two different lectures during the 5th Yogasana State Judge Training Program of Uttar Pradesh 鏝鏝
Topic - Micro Marking Guidelines and Forward & Backbend Individual Event
#PEFI #UPYSA
#YogasanaBharat
#diwakaryogasanabharat
#diwakarupysa #diwakarpefi
#diwakarkashyapphysicaleducation
#diwakarphysicaleducation
#diwakarsportswallah
#dksportswallah
#diwakarsports
#diwakaryoga
#sportswallah
#sportsvala
#dksportsHermann Maiers Unthinkable Comeback Triumph at the 1998 Nagano Winter Olympi...
Hermann Maiers Unthinkable Comeback Triumph at the 1998 Nagano Winter Olympi...Winter Olympic Tickets
油
Ad
Sales presentation
- 1. Media Solutions Advertising Solutions2010 Presentation For
- 2. What Is GreenLink Networks?ARM Solutions GLN provides networks with on-demand audience relationship management solutions Direct engagement with your audience is a required marketing elementGLN allows networks to directly engage with their audience relationships are no longer left solely to one-way broadcastingGLN provides each program a powerful platform for audience interaction, driving increased revenue and measurable dataPlatform for each ARM is Audience Loyalty Program similar to a airline frequently flyer program but built for the EaglesGLN founded and funded by a group of experienced entrepreneurs Sold Traffic.com to NAVTEQ Corporation in Mar. 07 for $180m
- 3. What Will GreenLink Do For The Eagles?TVEmailWEBWith incentivized customers that earn points for prizes, we will:Provide Engagement: Our audience is assured to be attentive and actively seeking your messageDeliver AudienceYour audience will arrive at the online destination of your choice promoting coupon, online purchase, or brandingResultsGreenLinks measurable results and detailed reporting will assure high ROIxx3
- 4. Current and Successful Partners
- 5. Members SeeKeywords and offers on various platformsHow it WorksMembers earn pointsMembers redeem points for rewardsAdvertisers pay to be included in the program Members RedeemFor merchandise, gift cards, sweepstakes, and special experiential rewardsMembers EarnEarn points entering keywords and shopping at local and national partners
- 6. Members SeeKeywords and offers on various platforms
- 7. Members EarnEarn points entering keywords and shopping at local and national partnersEARN POINTSWith KEYWORDS and SHOPPING
- 8. Members RedeemFor merchandise, gift cards, sweepstakes, and special experiential rewards
- 9. How It Works: By Driving Customers Directly To The Point Of Purchase GreenLink offers three powerful marketing servicesTelevisionEmailWebsiteA powerful database of response driven consumers are marketed to using behavioral changing mechanisms:10-second TV spots are coupled with sponsored keywords that are embedded in local newscasts 96% of membersopt-in to receive up to three emailsper week9
- 10. How It Works: Sponsored KeywordsSync High Impact Television, Online Creative, and Textual Ads Keywords are broadcast in full :10 TV spotsembedded in local newscasts
- 11. Members see and hear Eagles keywords on-air then enter keywords online
- 12. Upon entering the Eagles keyword members are served your message, coupon or offer
- 13. Communicate with participants post campaign with additional offers
- 14. We capture data on the users who enter your redemption codes Spot Airs In NewsMembers Enter Keywords OnlineOffer With Coupon & Link AppearCONGRATULATIONS!Youve earned points!15FROMThe Philadelphia EaglesThe油Philadelphia Eagles油are a professional油American football油team based in油Philadelphia,油Pennsylvania.:15 spot airs prior to or after keywordAndy Reid 10
- 15. Philadelphia Eagles Rewards Example Page11
- 16. Long Term Revenue Opportunity Long Term Revenue and Value opportunityis based on existing business models12* Source: AeroPlan, Rewards Network public filings.
- 17. Advertising Products and ServicesRevMatchGLN promotes local and national advertisers and they only pay when a member participates in their offerWatch-And-EarnGLN posts a partners commercial or video content across our network and they only pay when someone watches (Local or National)$Sponsored Code (Keywords)Sponsor on-air codes and deliver a message. Sponsored Code provides an advertiser affordable, measurable combined on-air and online ad solutions.KeywordsProduct ShowcaseInnovative approach to highlighting product placement. An advertisers product or service becomes a redemption item across our network油油油油油油油Email AdvertisingStand-alone e-mail advertorial (ad written as an editorial) devoted to one brand or product油@13
- 18. Introducing Group Buy- ExamplePRICEDISCOUNTSQUANTITYLIMITSMEMBERCOMMENTS
- 19. Social Media Advantages25% of respondents to a survey conducted by Chadwick Martin Bailey said that coupons and discounts were the primary reasons they became fans of a brand on Facebook.To let my friends know what products I supportTo receive coupons and discount offersTo stay current on available new productsTo learn more about the company/organizationTo meet with people who haveinterests similar to mineThe brands that have enjoyed the most success using social media have:Offered coupons or discountsGot in front of consumers during sales or special events
- 20. Social Media Applicationsfacebook is Driving ActivityiPhone and DroidApplications
- 21. Advertiser Information GreenLink has over 250 participating national merchants in the Online MallGreenLinkallows members to redeem their pointsfor more than 30 national gift cards and great events17
- 22. Measurable Results and Accountability Real-time Campaign Performance and ManagementCampaign Tracking By: Spending
- 23. Ad Delivery
- 25. Customer Data
- 26. Age
- 27. Gender
- 28. Education
- 29. Ethnicity
- 30. Income
- 31. Zip code18
- 32. A Day for a MemberAcquire PointsRedeem PointsBUY GIFT CARDSPOINTS FOR WATCH&EARN CODESWIN A TRIPWATCHING TVTICKETS TOMAJOR EVENTS SHOPPING ATMERCHANTSDONT FORGET SMALL PRIZES TEST DRIVEFOR PROMOTIONS
- 33. Program SummaryViewLink Services Member Portal Member Management
- 34. Rewards
- 35. Redemption / Contesting
- 36. Data Collection ViewersViewLink Services Station Portal Communication / Survey
- 37. Targeting / Segmenting
- 38. Point Engine
- 39. Financial StationAdLink Merchant Portal Performance Marketing
- 40. Affiliate Marketing
- 41. Pay-Per-Action Solutions
- 42. Social CommerceAdLinkConsulting Services Program Management
- 43. IT & Customer Support
- 44. Sales SupportServices
- 45. Thank You for taking the time to learn more aboutWere excited to bring you the most innovative media and advertising solutions available.We give you the solutionto achieving the best ROI imaginable.
- 46. Thank You for taking the time to learn more aboutWere excited to bring you the most innovativemedia and advertising solutions available. We give you the solutionto achieving the best ROI imaginable.
- 47. EAGLES!