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Student Recruitment Webinars - Web2Present

Shreevats Iyer
Shreevats Iyer

Complete guide about recruiting new International students for your various study programs with the help of Web 2.0 tool, online promotions & branding and Online events/webinars. In lay man's terms it is nothing but a virtual online student fair.

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WEB2PRESENT Our Value Proposition: 卒The Social Platform for great content, interactivity and increased reach卒
Products & Services STUDENT RECRUITMENT We work together with leading Universities and Business Schools to recruit new (International) students for them. This is proven to be a very effective way to inform, increase reach and attract new students. Web2Present takes care of everything, except the presentation. LEAD GENERATION WEBINARS Lead-generating webinars to increase reach, credibility and brand awareness. A combined approach of Event management, Online Marketing tactics and targeted Audience Recruitment . Sponsor one of our webinars or let us tailor one specifically for your organization. ONLINE EVENT Whether connecting a LIVE conference with Online Attendees anywhere in the world or have everyone join Online: get more delegates and increase brand-awareness, - participant satisfaction and ROI! We manage, support and take care of the live stream.
Web2Presents Overview WEBINARS SEO Database Social Media Partnerships ADS Content Marketing
From branding to 界看稼厩艶姻壊庄看稼壊
Estimated Timeline Discovery Meeting Research Audience (2 weeks) Promotions (6 weeks) Live Webinar (1.5 2hrs) Follow-up and conversion WEB2PRESENT YOU
Discovery Meeting A 1 hour online meeting will take place between W2P and the customer to determine, topic, attendee profiles and logistics. Who are our target students? What course will be promoted? Approximately when will it take place? Done 8 weeks prior to the Webinar Discovery Meeting Research Audience (2 weeks) Promotions (6 weeks) Live Webinar (1.5 2hrs) Follow-up and conversion
Research Based on the discovery meeting, W2P will research where these potential students can be reached online (blogs, social networks etc.) The research usually takes 2 weeks. It start 8 weeks prior to the webinar. Discovery Meeting Research Audience (2 weeks) Promotions (6 weeks) Live Webinar (1.5 2hrs) Follow-up and conversion
Customized Registration Form W2P will create a customer branded registration form with questions chosen by the customer. Prior to promotion (at latest 6 weeks prior to the webinar). Discovery Meeting Research Audience (2 weeks) Promotions (6 weeks) Live Webinar (1.5 2hrs) Follow-up and conversion
Online Marketing Campaign Based on W2Ps research, a targeted online marketing campaign will be carried out. It will take 6 weeks Starts once registration page is done 6 weeks prior to the webinar. Discovery Meeting Research Audience (2 weeks) Promotions (6 weeks) Live Webinar (1.5 2hrs) Follow-up and conversion
Our strategy is based according to the social media behavior of the target students of every country / region. Language Age Hobbies Interests Educational Background Global International Marketing Strategy Your target is our challenge
Our presence in other Social Media Branded Content Indirect Promotions Content Marketing Guest PostsVisual content Direct communications Forum Participation Event Listings Social Web2Present
The Students Social Map
Facebook
Webinar Production Dry run (15 minutes) W2P will conduct a dry run with the customer to ensure that everything is working well a few days prior to the webinar. Webinar production / hosting On the day of the webinar W2P takes care of everything from hosting to producing and acting as master of ceremony. The webinar lasts between 1 - 2 hrs. depending on the length of the presentation(s) and the duration of the Q&A session. Discovery Meeting Research Audience (2 weeks) Promotions (6 weeks) Live Webinar (1.5 2hrs) Follow-up and conversion
Post Webinar An online meeting will be carried out with the customer couple of weeks after the webinar, in order to review the results of the session (30min). Webinar recording sent to everyone who registered. A report with attendee details handed over to customer. Discovery Meeting Research Audience (2 weeks) Promotions (6 weeks) Live Webinar (1.5 2hrs) Follow-up and conversion
Benefits Stop only going to the same fairs & using the same agents as your competitors. 'Go' where your students are (online). Be perceived as a Thought Leader. Expert 3rd party session increases credibility and significantly lowers risk of failure. Extend your reach & lower your cost. Higher quality leads > improved response > increased conversion > increased brand awareness. No travel time nor time out of the office. Webinar recording and Post-session Analysis (detailed Reports).
Sorbonne University attracts more Students CIFFOP (part of Sorbonne University, Paris) is regularly ranked as the best place to get a Master's degree in Human Resource Management in France. However, as CIFFOP targets mainly international students wishing to gain a French Master's degree in the HR field, it has always been challenging to approach and reach them. For that reason, CIFFOP卒s Academic Director contracted Web2Present, in order to overcome the limitations of reach, time and budget through Web2Present卒s online webinar service. Objectives: Student recruitment, thought leadership and brand awareness. Webinars increased their awareness to students all over the world Interactive session where especially Q&A session was highly successful High engagement and feedback, through video, polling questions and Reports Attracted 20 new students through 1 session ! View their session here: http://www.web2present.com/recorded-webinars-details.php? id=71
Europe卒s nr. 1 Business school choses Web2present IE Business school is the nr.1 Business School according to the 2012 Financial Times ranking: http://rankings.ft.com/businessschoolrankings/european-business-school-rankings-2012 Pre-, During and Post Event Management: customized registration tailored to the MBA卒s criteria audio through VoiP so anyone can join, with video and presentation simultaneously transmitted in real-time both live- as well as interactive online audience Follow-up Survey for useful information on feedback, satisfaction and effectiveness Reports analysis on Registration Source, Attendance, Attention ratio etc. Recording re-used for increased reach and ROI It's not just the technology itself, the research, the marketing activities, the interactivity or the event management. It is the integrated approach of all these that result in increased awareness, interest from students and ultimately a great ROI.
Some of the Universities we are working with
START RECRUITING STUDENTS OUTSIDE OF YOUR GEOGRAPHIC REACH! Rambla Catalunya 66, 5 D 08007 Barcelona Spain www.web2present.com

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Student Recruitment Webinars - Web2Present

  • 1. WEB2PRESENT Our Value Proposition: 卒The Social Platform for great content, interactivity and increased reach卒
  • 2. Products & Services STUDENT RECRUITMENT We work together with leading Universities and Business Schools to recruit new (International) students for them. This is proven to be a very effective way to inform, increase reach and attract new students. Web2Present takes care of everything, except the presentation. LEAD GENERATION WEBINARS Lead-generating webinars to increase reach, credibility and brand awareness. A combined approach of Event management, Online Marketing tactics and targeted Audience Recruitment . Sponsor one of our webinars or let us tailor one specifically for your organization. ONLINE EVENT Whether connecting a LIVE conference with Online Attendees anywhere in the world or have everyone join Online: get more delegates and increase brand-awareness, - participant satisfaction and ROI! We manage, support and take care of the live stream.
  • 4. From branding to 界看稼厩艶姻壊庄看稼壊
  • 5. Estimated Timeline Discovery Meeting Research Audience (2 weeks) Promotions (6 weeks) Live Webinar (1.5 2hrs) Follow-up and conversion WEB2PRESENT YOU
  • 6. Discovery Meeting A 1 hour online meeting will take place between W2P and the customer to determine, topic, attendee profiles and logistics. Who are our target students? What course will be promoted? Approximately when will it take place? Done 8 weeks prior to the Webinar Discovery Meeting Research Audience (2 weeks) Promotions (6 weeks) Live Webinar (1.5 2hrs) Follow-up and conversion
  • 7. Research Based on the discovery meeting, W2P will research where these potential students can be reached online (blogs, social networks etc.) The research usually takes 2 weeks. It start 8 weeks prior to the webinar. Discovery Meeting Research Audience (2 weeks) Promotions (6 weeks) Live Webinar (1.5 2hrs) Follow-up and conversion
  • 8. Customized Registration Form W2P will create a customer branded registration form with questions chosen by the customer. Prior to promotion (at latest 6 weeks prior to the webinar). Discovery Meeting Research Audience (2 weeks) Promotions (6 weeks) Live Webinar (1.5 2hrs) Follow-up and conversion
  • 9. Online Marketing Campaign Based on W2Ps research, a targeted online marketing campaign will be carried out. It will take 6 weeks Starts once registration page is done 6 weeks prior to the webinar. Discovery Meeting Research Audience (2 weeks) Promotions (6 weeks) Live Webinar (1.5 2hrs) Follow-up and conversion
  • 10. Our strategy is based according to the social media behavior of the target students of every country / region. Language Age Hobbies Interests Educational Background Global International Marketing Strategy Your target is our challenge
  • 11. Our presence in other Social Media Branded Content Indirect Promotions Content Marketing Guest PostsVisual content Direct communications Forum Participation Event Listings Social Web2Present
  • 14. Webinar Production Dry run (15 minutes) W2P will conduct a dry run with the customer to ensure that everything is working well a few days prior to the webinar. Webinar production / hosting On the day of the webinar W2P takes care of everything from hosting to producing and acting as master of ceremony. The webinar lasts between 1 - 2 hrs. depending on the length of the presentation(s) and the duration of the Q&A session. Discovery Meeting Research Audience (2 weeks) Promotions (6 weeks) Live Webinar (1.5 2hrs) Follow-up and conversion
  • 15. Post Webinar An online meeting will be carried out with the customer couple of weeks after the webinar, in order to review the results of the session (30min). Webinar recording sent to everyone who registered. A report with attendee details handed over to customer. Discovery Meeting Research Audience (2 weeks) Promotions (6 weeks) Live Webinar (1.5 2hrs) Follow-up and conversion
  • 16. Benefits Stop only going to the same fairs & using the same agents as your competitors. 'Go' where your students are (online). Be perceived as a Thought Leader. Expert 3rd party session increases credibility and significantly lowers risk of failure. Extend your reach & lower your cost. Higher quality leads > improved response > increased conversion > increased brand awareness. No travel time nor time out of the office. Webinar recording and Post-session Analysis (detailed Reports).
  • 17. Sorbonne University attracts more Students CIFFOP (part of Sorbonne University, Paris) is regularly ranked as the best place to get a Master's degree in Human Resource Management in France. However, as CIFFOP targets mainly international students wishing to gain a French Master's degree in the HR field, it has always been challenging to approach and reach them. For that reason, CIFFOP卒s Academic Director contracted Web2Present, in order to overcome the limitations of reach, time and budget through Web2Present卒s online webinar service. Objectives: Student recruitment, thought leadership and brand awareness. Webinars increased their awareness to students all over the world Interactive session where especially Q&A session was highly successful High engagement and feedback, through video, polling questions and Reports Attracted 20 new students through 1 session ! View their session here: http://www.web2present.com/recorded-webinars-details.php? id=71
  • 18. Europe卒s nr. 1 Business school choses Web2present IE Business school is the nr.1 Business School according to the 2012 Financial Times ranking: http://rankings.ft.com/businessschoolrankings/european-business-school-rankings-2012 Pre-, During and Post Event Management: customized registration tailored to the MBA卒s criteria audio through VoiP so anyone can join, with video and presentation simultaneously transmitted in real-time both live- as well as interactive online audience Follow-up Survey for useful information on feedback, satisfaction and effectiveness Reports analysis on Registration Source, Attendance, Attention ratio etc. Recording re-used for increased reach and ROI It's not just the technology itself, the research, the marketing activities, the interactivity or the event management. It is the integrated approach of all these that result in increased awareness, interest from students and ultimately a great ROI.
  • 19. Some of the Universities we are working with
  • 20. START RECRUITING STUDENTS OUTSIDE OF YOUR GEOGRAPHIC REACH! Rambla Catalunya 66, 5 D 08007 Barcelona Spain www.web2present.com
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