Sales promotion
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This document discusses two advertisements: 1. A TV commercial for Cadbury Gems featuring the brand Gems Surprise with the tagline "Raho Umerless" using emotional and humorous appeals. An alternative is suggested as celebrity endorsement. 2. A print ad for Gitanjali Group's Nakshatra diamond jewelry line with the tagline "Wear Your Divine Luck" using snob, brand and endorsement appeals. An alternative execution suggests focusing on marriage with a bride wearing Nakshatra jewelry to emphasize marriage as an auspicious occasion.
Sales promotion
- 1. Advertising and Sales Promotion Individual Assignment of Advertising and Sales Promotion Submitted To Prof. Vineet Vishnu Submitted By SHREYA PGFB1144 PGDM (G) 2011-13
- 2. TV COMMERCIAL Company: Cadbury India Brand: Cadbury Gems Variant: Gems Surprise Creative Idea: Raho Umerless Appeal Used: Emotional and Humor Alternate Execution: Celebrity endorsement can be a good Idea. Jaipuria Institute of Management, Noida Page 2
- 3. Print Advertising Company: Gitanjali Group Brand: Nakshatra Variant: Diamond Jewellery Creative Idea: Wear Your Divine Luck Appeal Used: Snob, Brand, Endorsement Alternate Execution: This advertisement can be more beautiful if executed with the theme of marriage where a bride is shown wearing Nakshatra Jewellery. Marriage is an auspicious occasion which can be made more auspicious with Nakshatra Jewelleries. Jaipuria Institute of Management, Noida Page 3