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Sales and Negotiation process
         Workshop summary

                Eldad Sayada, 2011




1
        All Copyrights (C) reserved to Eldad Sayada & Widetech LTD
Agenda

    ? Defining negotiation
    ? Emotional Vs. Logical
    ? Communication levels
    ? Presentation
    ? Closing



2
          All Copyrights (C) reserved to Eldad Sayada & Widetech LTD
Negotiation
    Successful negotiation: Classic definition

    ¡°A process to reach an agreement, where all
    parties¡¯ legitimate requirements are fulfilled,
      it is fair to everybody, and last for long¡±




3
           All Copyrights (C) reserved to Eldad Sayada & Widetech LTD
Negotiation Cont.
     ? Legitimate requirements?
        ? Who decides what is legitimate

     ? Fair?
        ? Fair to me is not necessary fair to you

     ? Win-Win?
        ? A myth created by large corporations


     Remember: Our ability to change anyone position or
     belief is very limited.

4
               All Copyrights (C) reserved to Eldad Sayada & Widetech LTD
Redefining negotiation

    ¡° A process, with two or more parties,
    willing to reach an agreement, where
    each party has the right to disagree.¡±

      Willingness* Process * Veto right


5
           All Copyrights (C) reserved to Eldad Sayada & Widetech LTD
So, what we DO control?
    ? Our objectives
       ? Ours and not the customer
       ? Yet, seeing the customer ¡°view¡±
    ? Our actions
       ? In every engagement
       ? To every call or meeting

    That¡¯s all, and it¡¯s a lot!


6
               All Copyrights (C) reserved to Eldad Sayada & Widetech LTD
Influential factors
     ? 4 factors;
        ? Time X 1, Energy x 2, Money x 3, Emotion x 4
     ? There is always next step
        ? Save your ¡°ammunition¡±
     ? Use active listening
        ? Narrow down your ego
     ? No Vision ¨C no commission
        ? Strength the customer vision

7
             All Copyrights (C) reserved to Eldad Sayada & Widetech LTD
Emotional Vs. Logical
     ? 100% of early decisions are emotional !
       ? Very powerful, but dangerous
     ? Progress achieved by logical decision
       ? ROI, personal, organization,
     ? Accept ¡°No¡± as a customer privilege
       ? Teach yourself to say ¡°no¡±, calmly
     ? Never negotiate with yourself


8
            All Copyrights (C) reserved to Eldad Sayada & Widetech LTD
Moving away from emotions
     ? Use effective questions
       ? Prepared in advance
       ? Use reflection techniques (IMAGO)
     ? Need Vs. Will
       ? Find a compelling event
       ? Express your will not your need
     ? Assumptions
       ? Get you back to emotions

9
            All Copyrights (C) reserved to Eldad Sayada & Widetech LTD
Effective conversation
     ? Get intelligence
        ? Learn about your audience before
            ? What¡¯s their vision, interest, goals, ambitions
     ? Questions; Open Vs. closed
     ? Find the customer ¡°pain¡± and nurse it
     ? Use 80% of the time to listen

     We are all very smart, but can learn very little from ourselves!


10
                  All Copyrights (C) reserved to Eldad Sayada & Widetech LTD
IMAGO Technique
      ? Short cycle ¡°reflection¡±
        ? Repeat exactly the statement
        ? Ask to expand and feedback
        ? Show empathy
      ? People love to hear themselves
      ? Every customer is unique
        ? Use fresh approach every time, again and again
      ? Watch the body language

11
             All Copyrights (C) reserved to Eldad Sayada & Widetech LTD
Body language

      ? Most of human communication happen
      in our sub conscious (93%)
      ? Be aware to;
        ? Tone, Eye movement, Body position,
          Hands, Legs,
      ?Imitation
        ? Smile brings smile


12
             All Copyrights (C) reserved to Eldad Sayada & Widetech LTD
Human Communication




13
          All Copyrights (C) reserved to Eldad Sayada & Widetech LTD
Example: handshake




14
           All Copyrights (C) reserved to Eldad Sayada & Widetech LTD
Memory traps
      ? What impacts our memory
        ?   Meaningful; Positive or negative
        ?   Context to previous knowledge
        ?   Repeated message
        ?   Begin & end

      ? Why we forget
        ?   WM, STM, LTM
        ?   Time
        ?   Fading
        ?   Defocusing



15
                All Copyrights (C) reserved to Eldad Sayada & Widetech LTD
The presentation
      ? Make a break after 30 min
         ? You may lose the audience attention
         ? Change subject, play video
      ? People remember;
         ? Visuals ¨C 25%, Verbal ¨C 15%, Text ¨C 10%
      ? Get involvement from the audience
         ? Surface disagreements
      Doesn¡¯t matter how much you cover ¨C what matters is
      how they feel about you!

16
              All Copyrights (C) reserved to Eldad Sayada & Widetech LTD
Presentation Cont.
      ? Use customer terminology
      ? Make 4-5 points for a slide!
      ? Concentrate in 1-3 major messages
        ? No more, and repeat it
      ? Make sure you agree on the next step
      ? Do not overload information & details



17
             All Copyrights (C) reserved to Eldad Sayada & Widetech LTD
Overloading




18
           All Copyrights (C) reserved to Eldad Sayada & Widetech LTD
Summary
      ? The right for Veto
        ? ¡°No¡± is better than ¡°maybe¡±
      ? Take responsibility
        ? To our actions only
      ? Think solution ¨C not products
        ? For the customer objectives
      ? Narrow your ego, to be able to listen

19
             All Copyrights (C) reserved to Eldad Sayada & Widetech LTD
Thank you!

             Eldad Sayada
         eldad@widetech.co.il
          +(972)54.80.81.810



20
     All Copyrights (C) reserved to Eldad Sayada & Widetech LTD
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Sales Workshop

  • 1. Sales and Negotiation process Workshop summary Eldad Sayada, 2011 1 All Copyrights (C) reserved to Eldad Sayada & Widetech LTD
  • 2. Agenda ? Defining negotiation ? Emotional Vs. Logical ? Communication levels ? Presentation ? Closing 2 All Copyrights (C) reserved to Eldad Sayada & Widetech LTD
  • 3. Negotiation Successful negotiation: Classic definition ¡°A process to reach an agreement, where all parties¡¯ legitimate requirements are fulfilled, it is fair to everybody, and last for long¡± 3 All Copyrights (C) reserved to Eldad Sayada & Widetech LTD
  • 4. Negotiation Cont. ? Legitimate requirements? ? Who decides what is legitimate ? Fair? ? Fair to me is not necessary fair to you ? Win-Win? ? A myth created by large corporations Remember: Our ability to change anyone position or belief is very limited. 4 All Copyrights (C) reserved to Eldad Sayada & Widetech LTD
  • 5. Redefining negotiation ¡° A process, with two or more parties, willing to reach an agreement, where each party has the right to disagree.¡± Willingness* Process * Veto right 5 All Copyrights (C) reserved to Eldad Sayada & Widetech LTD
  • 6. So, what we DO control? ? Our objectives ? Ours and not the customer ? Yet, seeing the customer ¡°view¡± ? Our actions ? In every engagement ? To every call or meeting That¡¯s all, and it¡¯s a lot! 6 All Copyrights (C) reserved to Eldad Sayada & Widetech LTD
  • 7. Influential factors ? 4 factors; ? Time X 1, Energy x 2, Money x 3, Emotion x 4 ? There is always next step ? Save your ¡°ammunition¡± ? Use active listening ? Narrow down your ego ? No Vision ¨C no commission ? Strength the customer vision 7 All Copyrights (C) reserved to Eldad Sayada & Widetech LTD
  • 8. Emotional Vs. Logical ? 100% of early decisions are emotional ! ? Very powerful, but dangerous ? Progress achieved by logical decision ? ROI, personal, organization, ? Accept ¡°No¡± as a customer privilege ? Teach yourself to say ¡°no¡±, calmly ? Never negotiate with yourself 8 All Copyrights (C) reserved to Eldad Sayada & Widetech LTD
  • 9. Moving away from emotions ? Use effective questions ? Prepared in advance ? Use reflection techniques (IMAGO) ? Need Vs. Will ? Find a compelling event ? Express your will not your need ? Assumptions ? Get you back to emotions 9 All Copyrights (C) reserved to Eldad Sayada & Widetech LTD
  • 10. Effective conversation ? Get intelligence ? Learn about your audience before ? What¡¯s their vision, interest, goals, ambitions ? Questions; Open Vs. closed ? Find the customer ¡°pain¡± and nurse it ? Use 80% of the time to listen We are all very smart, but can learn very little from ourselves! 10 All Copyrights (C) reserved to Eldad Sayada & Widetech LTD
  • 11. IMAGO Technique ? Short cycle ¡°reflection¡± ? Repeat exactly the statement ? Ask to expand and feedback ? Show empathy ? People love to hear themselves ? Every customer is unique ? Use fresh approach every time, again and again ? Watch the body language 11 All Copyrights (C) reserved to Eldad Sayada & Widetech LTD
  • 12. Body language ? Most of human communication happen in our sub conscious (93%) ? Be aware to; ? Tone, Eye movement, Body position, Hands, Legs, ?Imitation ? Smile brings smile 12 All Copyrights (C) reserved to Eldad Sayada & Widetech LTD
  • 13. Human Communication 13 All Copyrights (C) reserved to Eldad Sayada & Widetech LTD
  • 14. Example: handshake 14 All Copyrights (C) reserved to Eldad Sayada & Widetech LTD
  • 15. Memory traps ? What impacts our memory ? Meaningful; Positive or negative ? Context to previous knowledge ? Repeated message ? Begin & end ? Why we forget ? WM, STM, LTM ? Time ? Fading ? Defocusing 15 All Copyrights (C) reserved to Eldad Sayada & Widetech LTD
  • 16. The presentation ? Make a break after 30 min ? You may lose the audience attention ? Change subject, play video ? People remember; ? Visuals ¨C 25%, Verbal ¨C 15%, Text ¨C 10% ? Get involvement from the audience ? Surface disagreements Doesn¡¯t matter how much you cover ¨C what matters is how they feel about you! 16 All Copyrights (C) reserved to Eldad Sayada & Widetech LTD
  • 17. Presentation Cont. ? Use customer terminology ? Make 4-5 points for a slide! ? Concentrate in 1-3 major messages ? No more, and repeat it ? Make sure you agree on the next step ? Do not overload information & details 17 All Copyrights (C) reserved to Eldad Sayada & Widetech LTD
  • 18. Overloading 18 All Copyrights (C) reserved to Eldad Sayada & Widetech LTD
  • 19. Summary ? The right for Veto ? ¡°No¡± is better than ¡°maybe¡± ? Take responsibility ? To our actions only ? Think solution ¨C not products ? For the customer objectives ? Narrow your ego, to be able to listen 19 All Copyrights (C) reserved to Eldad Sayada & Widetech LTD
  • 20. Thank you! Eldad Sayada eldad@widetech.co.il +(972)54.80.81.810 20 All Copyrights (C) reserved to Eldad Sayada & Widetech LTD