際際滷

際際滷Share a Scribd company logo
www.consult4sales.com 1
BECOME TOP CHOICE OF
CUSTOMERS FIRST
Nothing else is in the consideration set of customers
www.consult4sales.com 2
When should you entertain the
Discount question of Customers?
www.consult4sales.com 3
What should you do if you are not yet the
customers top choice?
Ask, Validate & Negotiate
www.consult4sales.com 4
Symptoms and Remedies
www.consult4sales.com 5
Ask these Questions Give these Answers
What are the other comparable
options?
Ok, let us arrive at the best
choice.
What do you lose if you do not
buy my product?
Ok, let us translate the benefits
into a number that you save for
yourself.
Why is it so important for you to
buy my product?
Ok, let us look at others which
can give you similar benefits.
After this let us arrive at the top
choice.
WHAT IS THE OPENING OFFER?
Well begun is half won!
www.consult4sales.com 6
What is a good opening price?
www.consult4sales.com 7
www.consult4sales.com 8
1. Must not be given unless you are the
buyers top choice.
2. Must be higher than final deal price.
3. The customer must feel that price is high
4. Deal is never done on opening price.
Rules for making opening offer to customers
WHAT ARE THE FINANCIAL
BENEFITS OF YOUR SOLUTION?
Do not assume that customers will know them
www.consult4sales.com 9
Can you measure the benefits of your
solution?
www.consult4sales.com 10
www.consult4sales.com 11
Best Price for
what?
What is the
solution
being
offered?
www.consult4sales.com 12
How will you fight the demand for
price squeezing?
www.consult4sales.com 13
www.consult4sales.com 14
What is your favorite position?
www.consult4sales.com 15
What are the possible positions to take?
www.consult4sales.com 16
PositionsProduct
Price
Promotion Packaging
People
Pride
Do you know how to monetise the
Intangibles?
www.consult4sales.com 17
What are the intangibles in your
offering that can be monetized?
www.consult4sales.com 18
1. TAT (Turn Around Time) for service.
2. Installation on site
3. Transport for product from godown to site.
4. Quality of people who will serve the customer.
5. Insurance in transit
6. Empowerment through training to make best use of the product or
service.
7. Availability of spares / consumables / bench strength
8. Other risks which you cover intangibly
Do you have your Negotiation
Exchange Kit ready?
www.consult4sales.com 19
Negotiation X-change Kit
www.consult4sales.com 20
What customers will ask? What will you ask in return?
Give me x% discount?
Give me extended warranty
free of cost?
Give me all options in the
same price?
Give me free consumables?
Give me free installation?
Give me Free Training?
Cover all my risk free of cost?
What customers will ask? What will you ask in return?
Give me x% discount?
Give me extended warranty
free of cost?
Give me all options in the
same price?
Give me free consumables?
Give me free installation?
Give me Free Training?
Cover all my risk free of cost?
www.consult4sales.com 21
www.consult4sales.com 22
No deal is also a deal!
Thank you!
www.consult4sales.com 23

More Related Content

Saleskipathshala : 7 Laws of Sales Negotiation- by Sanjay Singh

  • 2. BECOME TOP CHOICE OF CUSTOMERS FIRST Nothing else is in the consideration set of customers www.consult4sales.com 2
  • 3. When should you entertain the Discount question of Customers? www.consult4sales.com 3
  • 4. What should you do if you are not yet the customers top choice? Ask, Validate & Negotiate www.consult4sales.com 4
  • 5. Symptoms and Remedies www.consult4sales.com 5 Ask these Questions Give these Answers What are the other comparable options? Ok, let us arrive at the best choice. What do you lose if you do not buy my product? Ok, let us translate the benefits into a number that you save for yourself. Why is it so important for you to buy my product? Ok, let us look at others which can give you similar benefits. After this let us arrive at the top choice.
  • 6. WHAT IS THE OPENING OFFER? Well begun is half won! www.consult4sales.com 6
  • 7. What is a good opening price? www.consult4sales.com 7
  • 8. www.consult4sales.com 8 1. Must not be given unless you are the buyers top choice. 2. Must be higher than final deal price. 3. The customer must feel that price is high 4. Deal is never done on opening price. Rules for making opening offer to customers
  • 9. WHAT ARE THE FINANCIAL BENEFITS OF YOUR SOLUTION? Do not assume that customers will know them www.consult4sales.com 9
  • 10. Can you measure the benefits of your solution? www.consult4sales.com 10
  • 12. Best Price for what? What is the solution being offered? www.consult4sales.com 12
  • 13. How will you fight the demand for price squeezing? www.consult4sales.com 13
  • 15. What is your favorite position? www.consult4sales.com 15
  • 16. What are the possible positions to take? www.consult4sales.com 16 PositionsProduct Price Promotion Packaging People Pride
  • 17. Do you know how to monetise the Intangibles? www.consult4sales.com 17
  • 18. What are the intangibles in your offering that can be monetized? www.consult4sales.com 18 1. TAT (Turn Around Time) for service. 2. Installation on site 3. Transport for product from godown to site. 4. Quality of people who will serve the customer. 5. Insurance in transit 6. Empowerment through training to make best use of the product or service. 7. Availability of spares / consumables / bench strength 8. Other risks which you cover intangibly
  • 19. Do you have your Negotiation Exchange Kit ready? www.consult4sales.com 19
  • 20. Negotiation X-change Kit www.consult4sales.com 20 What customers will ask? What will you ask in return? Give me x% discount? Give me extended warranty free of cost? Give me all options in the same price? Give me free consumables? Give me free installation? Give me Free Training? Cover all my risk free of cost? What customers will ask? What will you ask in return? Give me x% discount? Give me extended warranty free of cost? Give me all options in the same price? Give me free consumables? Give me free installation? Give me Free Training? Cover all my risk free of cost?
  • 23. No deal is also a deal! Thank you! www.consult4sales.com 23