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How Discounts
increase profits?
Sales Ki Pathshala
Objective of Discount
The Mathematics of Discount
Crafting Discounts to earn profits
Presentation Outline
Key topics for discussion
Sanjay
Singh
Founder
Strategic Concepts (I) Pvt Ltd
Not Closing the order faster.
What is the
objective behind
discounts?
75%
Did you know?
Discounts are given to
increase profitability of
Seller!
www.consult4sales.com
Profit
Sales
Status Quo
1.
2.
3.
Possible
Objectives
of giving discount
How can discount
increase profit?
One Price
Policy
COKE, FANTA...
Price Lining
LEVIS JEANS
Multiple Unit
Pricing
MAKE MY TRIP
Bundle
Pricing
M&S SALE
Surge Pricing
INDIGO TICKETS
Flexible
Pricing
CARS/AUTOMOBILES
Premium Pricing
JIMMY CHOO
HANDBAG
How can
discount
increase Sales?
Non moving stocks
Club with fast moving goods
Liquidate capital
Piggy back on
success
Enjoy the shadow of an established
brand
Leverage Elasticity
of Demand
Fast moving goods
Monetise Inelastic
Demand
Non moving goods
Monetise the habit of
customers which want
discounts.
GET IN TOUCH WITH US
Company Address
Strategic Concepts (I) Pvt Ltd
WHC Road, Dharampeth, Nagpur 10
Email Address
sanjay@consult4sales.com
Phone Number
9970506000
Every Wednesday, 9 - 10 AM
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Saleskipathshala : Discounts increase profits - by Sanjay Singh