Salo Marketing management University of Bergamo
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Professor Salo teaching Marketing Management course at the University of Bergamo in 2018. Topics covered linked heavily to digital marketing, digital advertising and retailing
Salo Marketing management University of Bergamo
- 1. Maatalous-metsätieteellinen tiedekunta MARKETING MANAGEMENT(UNIVERSITY OF BERGAMO) Jari Salo, D.Sc. (Econ. & Bus.Adm.) Professor of Marketing Department of Economics and Management, marketing unit Faculty of Agriculture and Forestry University of Helsinki, Finland 28/01/2019 1
- 2. Maatalous-metsätieteellinen tiedekunta PRACTICALITIES • Two-way assessment is used in this course. • First, a case study with final report is conducted in a group (60% of the grade) • • Second, a individual learning diary is produced by the student (40 % of the grade) 2