Samantha williams resume _2013
- 1. Samantha Williams Wixom, MI 48393 Phone: (313) 676-7413 LinkedIn http://www.linkedin.com/pub/samantha-williams/1a/a69/861 Education WALSH COLLEGE, NOVI Master of Business Administration, concentration in Marketing Expected Graduation 2015 EASTERN MICHIGAN UNIVERSITY, YPSILANTI Bachelor of Arts in Public Relations/Journalism Minor in Marketing, concentration in Advertising Honors /Awards American Advertising Federation Student Chapter President Ethos Week Committee Leader 2010 & Scholarly Deans Board of Student Advisors 2010 & 2011 Grade Grievance Committee Member 2010 Activities National Student Advertising Competition State Farm Campaign 2010; JCPenney Campaign 2011 Recipient of the annual Sassco Creativity Award for Excellence in Advertising Deans List (2008-2011) Employment Director of Group Sales 06/12 to Present History Compuware Arena/The Plymouth Whalers, Plymouth, MI Work closely with the Director of Marketing on Whalers game night & summer drive-in marketing strategies and promotions. Responsible for but not limited to: ticket sales including group sales, pre-game & intermission team skates, school and church-based anthem program, Vet of the Game program, social media initiatives, sponsorship, networking and community relationship-building, direct mail solicitations, fundraising initiatives, web design including promo boxes and weekly e-blasts Marketing Sales Administrator; Front Office Coordinator 08/11 to 7/12 Compuware Arena/The Plymouth Whalers, Plymouth, MI Responsible for but not limited to: management & administrative duties, Whalers & summer drive-in marketing and sales including strategy, evaluation, branding, client to sponsor relationship-building, selling sponsorships, social media, hockey game night operations including promotions, event marketing, execution Student Assistant for the College of Business 06/10 to 04/11 Eastern Michigan University Marketing Department Responsible for but not limited to: assist with marketing research, giving input on marketing strategies, interacting with marketing professors and work on related projects, performing all clerical and administrative tasks, proofread professors work, grade tests and assignments and help professors with any industry- related research or proposals Degree Marketing & PR Consultant, Volunteer 01/11 to 04/11 Experience Ann Arbor 4-H program, Ann Arbor, MI Create promotional material for outreach; Design a marketing plan; Design and implement a Visibility campaign to help increase enrollment and awareness for volunteers and students Account Intern 01/11 to 04/11 Brandworks Advertising, Ann Arbor, MI Research and generate leads; Brainstorm big ideas for client campaigns; Client interface; Social media development; New business development; Prep and attend client meetings; Work with Freelance staff to meet client expectations and deadlines Marketing & PR Consultant, Intern 01/11 to 04/11 Ambassadorial and Consular Corps Liaison Office, Ypsilanti, MI Event planning for both ACCLO and CCM events; Generating PR for the events or for the ACCLO office; Creating and distributing advertisements; Helped develop a campaign to build awareness and involvement in the ACCLO office Vice President 2009-2010/President 2010/2011 04/09 to 04/11 Student Advertising Association, AAF Student College Chapter, Ypsilanti, MI Networking with Adcraft Club of Detroit and Adcraft PM; Promotion of SAA; Negotiate partnerships with local businesses; Organize tours for agencies and firms to gain industry insight; Competed twice in the NSAC; Attend marketing conferences and seminars; community service; Affiliated with 313 Digital, Adcraft Club of Detroit and Ann Arbor Ad Club Competencies Microsoft Excel, Word, Outlook, Publisher, InDesign, Photo Shop, PowerPoint, Time Management, Relationship Building, Leadership, Communication, Multi-Tasking, Strategic Planning, Advertising Sales, Group Sales, Sponsorship, Fundraising, Event Planning, Promotions