Workshop pro startupy a rostouc鱈 firmy, kter辿 potebuj鱈 rychle nab鱈rat. Ve st叩le tvrd邸鱈 konkurenci uspj鱈 jen firmy, kde je n叩bor t箪mov箪m sportem. To zahrnuje:
* Osobn鱈 branding a pr叩ci s LinkedIn
* Tvorbu obsahu, kter箪 zaujme kandid叩ty
* Aktivn鱈 oslovov叩n鱈 kandid叩t哲
* Profesion叩ln veden辿 pohovory
Modul 1 - L叩k叩n鱈 kandid叩t哲 (4 hod)
* Employer branding a firemn鱈 kultura
* Blogy, podcasty, pedn叩邸ky a tvorba atraktivn鱈ho obsahu
* Vylep邸en鱈 LinkedIn profilu a pr叩ce s p鱈spvky
* Jak pipravit funguj鱈c鱈 pracovn鱈 inzer叩t
* Jak vyhledat a oslovit kandid叩ty
Modul 2 - V箪br kandid叩t哲 (4 hod)
* Jak v辿st pohovor efektivn a profesion叩ln
* Co je Unconscious Bias a jak s n鱈m bojovat
* Jak pipravit kandid叩t哲m ten nejlep邸鱈 z叩転itek
* Zapojen鱈 zamstnanc哲 - referral program a sourcing
* Onboarding nov叩k哲
Shrnuj鱈c鱈 bodov叩 doporuen鱈 autor哲 v 10 HBR Must Reads o inovac鱈ch (vetn bibliografie).
Prezentace je doplkem ke dvma l叩nk哲m na blogu:
- https://www.liborfriedel.cz/co-si-musite-precist-o-inovacich
- https://www.liborfriedel.cz/inovace-kolem-dokola.
Prezentace nen鱈 animovan叩, av邸ak obsahuje interaktivn鱈 odkazy, kter辿 jsou funkn鱈, pokud si prezentaci st叩hnete.
20 tip哲 na 炭spch v businessu od t箪mu Jet InvestmentJet Investment
油
Investin鱈 skupina Jet Investment letos slav鱈 20. v箪ro鱈 sv辿ho vzniku. A co by byly narozeniny bez d叩rku! Douf叩me, 転e v叩m tipy na 炭spch v businessu od na邸eho t箪mu pijdou vhod. Pem箪邸l鱈te-li, kam investovat s jistotou nadpr哲mrn辿ho zhodnocen鱈, mo転n叩 v叩s zaujme fond Jet 2, kter箪 budeme otev鱈rat na jae 2018. V鱈ce informac鱈 o tom, jak s n叩mi investovat, najdete na na邸em webu www.jetinvetment.eu
Prezentace je doplkem k l叩nku na blogu:
- https://www.liborfriedel.cz/7-druhu-plytvani-ne-vyuzita-sance-jak-nemrhat-zdroji
Prezentace je interaktivn鱈, s mnoha odkazy, kter辿 jsou funkn鱈, pokud si prezentaci st叩hnete.
7 druh哲 pl箪tv叩n鱈 je zn叩mo z p鱈stupu firmy Toyota. Omezen鱈 pl箪tv叩n鱈 nen鱈 jen o zaveden鱈 "n叩stroj哲", ale i o nalezen鱈 spr叩vn辿 kombinace p鱈stup哲 a z叩sad. 7 druh哲 pl箪tv叩n鱈, 7 z叩sad kvality a r叩mec 7S jsou "sedmikov辿" r叩mce, v jejich転 kombinaci lze hledat cestu k e zlep邸ov叩n鱈 a n叩prav i k omezen鱈 pl箪tv叩n鱈.
Cosi come non si pu嘆 prescindere dal buon design quando si progetta un software, allo stesso tempo va fatta estrema attenzione al consumo di risorse, alle performances, allaffidabilit, criteri che nellubiquit del software non possono mai essere dati per scontato. Vediamo come approcciare questi problemi.
Perch竪 lapproccio accademico al software impone spesso di ragionare a risorse infinite, mentre nella realt dei fatti questo non 竪 vero? Abbiamo la possibilit di intercettare rapidamente il degrado del software e il consumo di risorse? In questo talk vorremmo condividere alcune esperienze di team atte a misurare la febbre del software, ovvero discutere di alcuni indicatori che possono dare un buon feeling sullo stato di salute del software che stiamo sviluppando, monitorando i quali possiamo far avvicinare lapproccio accademico, teorico a quello pratico e di produzione.
The document provides instructions for viewing a video called "Windows 7: Getting Around the Desktop" by including the URL for the video. It notes that the previous slide was deleted during uploading to 際際滷share and provides this extra slide and explanation as a result. It then lists several tools that could be used for online collaboration including Doodle, Join.me, PollEverywhere, Zamzar, and 際際滷share.
This document lists various online collaboration tools that could be used for sharing work remotely including Join.me for screen sharing, PollEverywhere for polling, Zamzar for file conversion, and 際際滷share for presenting experiences. The author expresses a preference for using these tools rather than doodling.
This document lists various online collaboration tools that could be used for sharing work remotely including Join.me for screen sharing, PollEverywhere for polling, Zamzar for file conversion, and 際際滷share for presenting experiences. The author expresses a preference for using these types of tools rather than doodling.
Ariza- Avila-Rivera-quien quiere ser millonario 3 y 4RuB鱈 AvIla
油
Este documento presenta las reglas y el desarrollo de un juego de preguntas y respuestas para ganar dinero. Los jugadores deben responder preguntas de conocimiento general para avanzar entre niveles de premios crecientes, pudiendo utilizar tres ayudas: 50/50, llamada a un amigo o ayuda del p炭blico. Se muestran varias rondas de juego donde el concursante responde correctamente las preguntas y gana mayores premios, hasta alcanzar los 5 millones donde termina el juego como ganador.
Frankencar - Agile is Not Just for SoftwareMatt Spradley
油
Using agile techniques to build an outlaw pinewood derby car from scratch, no wimpy kits involved. The result is Frankencar! A 400 watt brushless motor powered, Arduino controlled torque monster that smokes the competition. Learn aspects of Agile that apply outside of software development. Uncover universal truths that will improve any project. Find other uses for a Dremel tool. But mostly, discover how you can apply your geekitude to something beyond software, even if youve never touched a soldering iron, and have a lot of fun doing it.
Introduction presentation for a longer presentation about Frankencar:
Using agile techniques to build an outlaw pinewood derby car from scratch, no wimpy kits involved. The result is Frankencar! A 400 watt brushless motor powered, Arduino controlled torque monster that smokes the competition. Learn aspects of Agile that apply outside of software development. Uncover universal truths that will improve any project. Find other uses for a Dremel tool. But mostly, discover how you can apply your geekitude to something beyond software, even if youve never touched a soldering iron, and have a lot of fun doing it.
This document contains a bibliography with 5 cited sources including: a divine art website from Divineart.net from an unspecified date, a Steve Mullen photography blog post titled "Wilted Flowers" from an unspecified date, a recorded nature sound of "Powerful Healing Rain with Thunder" from 2008, a recorded nature sound of "A Secret Garden- Forest Sounds" from 2011, and a recorded nature sound of "Ambiance-Pond Life Sounds" from 2012. The sources include websites, blogs, CDs and are cited in MLA format.
This document does not provide any essential information in the content. It consists of a series of blank lines without any text. The summary is: This blank document contains no substantive information across its many lines.
Fauvism was an early 20th century avant-garde art movement known for its use of bright, unblended colors and simplified shapes. It originated in France around 1905 and lasted for about three years. Fauvism was influenced by Impressionism and Post-Impressionism and emphasized intense color over realistic representations. The movement included artists Henri Matisse, Andre Derain, Maurice de Vlaminck, and Georges Rouault, who used expressive brushwork and distorted figures to convey emotion through color. Fauvism helped pave the way for later movements like Cubism and Abstract Expressionism by liberating color from realistic constraints.
How We Built a Mobile Electronic Health Record App Using Xamarin, Angular, an...Matt Spradley
油
1) The document describes how the author built a mobile electronic health record app using Xamarin, Angular, and Web API.
2) They used Angular for the web UI and Xamarin for native platform capabilities. A JavaScript bridge was used to connect the two.
3) Azure Service Bus Relay was employed to allow communication with on-premise servers despite network restrictions. This demonstrated good performance.
Project Restart 2023: Petr Bernadi - Jak komunikovat projekt, za kter箪 z叩kaz...Taste
油
astokr叩t dod叩v叩me na projektech skvlou hodnotu, ale klient ji nedocen鱈. Case study a zv箪邸en鱈 financ鱈 do dal邸鱈ho projektu je pak utopie. Petr ve sv辿 pedn叩邸ce uk叩転e, jak projekt komunikovat tak, aby za nj klient r叩d platil. Pedstav鱈 r哲zn辿 n叩stroje, p鱈stupy a aktivity, kter辿 pomohou spr叩vn nastavit oek叩v叩n鱈 a pravidla hry, vytvoit sexy kooperaci s klientem, prodat jednodu邸e probhl辿 aktivity a doprodat dal邸鱈. Udlejte ze sv辿ho projektu v o鱈ch klienta prioritu. Pak nebude probl辿m ho dobe zakonit, nav叩zat dal邸鱈m a je邸t z鱈skat case study.
Petr Hovorka / BrandBakers - Employer Branding WorkshopPetr Hovorka
油
貼e n叩s ek叩 nov箪 pracovn鱈 trh, nen鱈 転叩dn叩 novinka. Na trhu pr叩ce bude v n叩sleduj鱈c鱈ch letech v箪razn m辿n ekonomicky aktivn鱈ch lid鱈, budou ho utv叩et nov鱈 kandid叩ti s jin箪mi preferencemi (z叩stupci generace Y), v n叩borov辿 komunikaci se prosad鱈 nov辿 komunikan鱈 technologie a n叩stroje (po-ma-lin-ku se v転dy dost叩vaj鱈 z marketingu do HR komunikace), na trhu bude nov叩 konkurence "modern鱈ch" zamstnavatel哲 nab鱈zej鱈c鱈ch flexibiln鱈 pracovn鱈 炭vazky apod.
Na nov辿m pracovn鱈m trhu, se podle m辿ho n叩zoru, n叩bor zmn鱈 v pitahov叩n鱈 (Recruitment =>>> Attractment), ve kter辿m budou hr叩t prim prostedky k budov叩n鱈 vztah哲, jak se souasn箪mi zamstnanci tak s kandidi叩ty, svt, ve kter辿m bude v鱈tzit strategie pull nad strategi鱈 push. Nab鱈dka bude v ruk叩ch kandid叩t哲, nikoli spolenost鱈 jako tomu bylo dosud. Dramatick叩 zmna, 転e ano?
Tom叩邸 Ba泥a 鱈kal: "Chcete-li dos叩hnout vc鱈, kter箪ch jste je邸t nikdy nedos叩hli, mus鱈te za鱈t dlat vci, kter辿 jste je邸t nikdy nedlali." A jednou z takov箪ch nov箪ch "vc鱈" pro z鱈sk叩v叩n鱈 zamstnanc哲 je koncept znaky zamstnavatele.
O em workshop je?
Co to vlastn je znaka zamstnavatele
Pro se pustit do budov叩n鱈 zamstnavatelsk辿 znaky
Jak si obh叩jit investici ped finann鱈m i gener叩ln鱈m editelem
Co zm哲転e a na co je kr叩tk叩
Jak辿 ingredience a t箪m budete potebovat
Jak se pee - nahl辿dneme do jednotliv箪ch krok哲 projektu
Nejlep邸鱈mi p鱈klady ze svta n叩borov辿 komunikace
EDUCA2016 - Jak za鱈t pitahovat spr叩vn辿 lidi (nejen) do v箪robn鱈 firmy?Martin Trita
油
HR konference #EDUCA2016
Kdysi se pitahov叩n鱈 lid鱈 鱈kalo n叩bor a byl to 炭kol v箪hradn HR. Doba se ale z馨稼庄鉛温. Z kandid叩t哲 se stali kvalifikovan鱈 a n叩ron鱈 z叩kazn鱈ci. Co je k n叩m m哲転e trvale pit叩hahovat? Ano, je to znaka. Prozrad鱈m v叩m recept a ingredience, kter辿 se v叩m budou pi budov叩n鱈 znaky zamstnavatele hodit. D叩m v叩m praktick辿 tipy, s 鱈m a jak za鱈t. A hlavn - nasd鱈l鱈m s v叩mi p鱈bh budov叩n鱈 znaky zamstnavatele z esk辿 republiky, kter箪 mn鱈 n叩bor v pitahov叩n鱈.
Cosi come non si pu嘆 prescindere dal buon design quando si progetta un software, allo stesso tempo va fatta estrema attenzione al consumo di risorse, alle performances, allaffidabilit, criteri che nellubiquit del software non possono mai essere dati per scontato. Vediamo come approcciare questi problemi.
Perch竪 lapproccio accademico al software impone spesso di ragionare a risorse infinite, mentre nella realt dei fatti questo non 竪 vero? Abbiamo la possibilit di intercettare rapidamente il degrado del software e il consumo di risorse? In questo talk vorremmo condividere alcune esperienze di team atte a misurare la febbre del software, ovvero discutere di alcuni indicatori che possono dare un buon feeling sullo stato di salute del software che stiamo sviluppando, monitorando i quali possiamo far avvicinare lapproccio accademico, teorico a quello pratico e di produzione.
The document provides instructions for viewing a video called "Windows 7: Getting Around the Desktop" by including the URL for the video. It notes that the previous slide was deleted during uploading to 際際滷share and provides this extra slide and explanation as a result. It then lists several tools that could be used for online collaboration including Doodle, Join.me, PollEverywhere, Zamzar, and 際際滷share.
This document lists various online collaboration tools that could be used for sharing work remotely including Join.me for screen sharing, PollEverywhere for polling, Zamzar for file conversion, and 際際滷share for presenting experiences. The author expresses a preference for using these tools rather than doodling.
This document lists various online collaboration tools that could be used for sharing work remotely including Join.me for screen sharing, PollEverywhere for polling, Zamzar for file conversion, and 際際滷share for presenting experiences. The author expresses a preference for using these types of tools rather than doodling.
Ariza- Avila-Rivera-quien quiere ser millonario 3 y 4RuB鱈 AvIla
油
Este documento presenta las reglas y el desarrollo de un juego de preguntas y respuestas para ganar dinero. Los jugadores deben responder preguntas de conocimiento general para avanzar entre niveles de premios crecientes, pudiendo utilizar tres ayudas: 50/50, llamada a un amigo o ayuda del p炭blico. Se muestran varias rondas de juego donde el concursante responde correctamente las preguntas y gana mayores premios, hasta alcanzar los 5 millones donde termina el juego como ganador.
Frankencar - Agile is Not Just for SoftwareMatt Spradley
油
Using agile techniques to build an outlaw pinewood derby car from scratch, no wimpy kits involved. The result is Frankencar! A 400 watt brushless motor powered, Arduino controlled torque monster that smokes the competition. Learn aspects of Agile that apply outside of software development. Uncover universal truths that will improve any project. Find other uses for a Dremel tool. But mostly, discover how you can apply your geekitude to something beyond software, even if youve never touched a soldering iron, and have a lot of fun doing it.
Introduction presentation for a longer presentation about Frankencar:
Using agile techniques to build an outlaw pinewood derby car from scratch, no wimpy kits involved. The result is Frankencar! A 400 watt brushless motor powered, Arduino controlled torque monster that smokes the competition. Learn aspects of Agile that apply outside of software development. Uncover universal truths that will improve any project. Find other uses for a Dremel tool. But mostly, discover how you can apply your geekitude to something beyond software, even if youve never touched a soldering iron, and have a lot of fun doing it.
This document contains a bibliography with 5 cited sources including: a divine art website from Divineart.net from an unspecified date, a Steve Mullen photography blog post titled "Wilted Flowers" from an unspecified date, a recorded nature sound of "Powerful Healing Rain with Thunder" from 2008, a recorded nature sound of "A Secret Garden- Forest Sounds" from 2011, and a recorded nature sound of "Ambiance-Pond Life Sounds" from 2012. The sources include websites, blogs, CDs and are cited in MLA format.
This document does not provide any essential information in the content. It consists of a series of blank lines without any text. The summary is: This blank document contains no substantive information across its many lines.
Fauvism was an early 20th century avant-garde art movement known for its use of bright, unblended colors and simplified shapes. It originated in France around 1905 and lasted for about three years. Fauvism was influenced by Impressionism and Post-Impressionism and emphasized intense color over realistic representations. The movement included artists Henri Matisse, Andre Derain, Maurice de Vlaminck, and Georges Rouault, who used expressive brushwork and distorted figures to convey emotion through color. Fauvism helped pave the way for later movements like Cubism and Abstract Expressionism by liberating color from realistic constraints.
How We Built a Mobile Electronic Health Record App Using Xamarin, Angular, an...Matt Spradley
油
1) The document describes how the author built a mobile electronic health record app using Xamarin, Angular, and Web API.
2) They used Angular for the web UI and Xamarin for native platform capabilities. A JavaScript bridge was used to connect the two.
3) Azure Service Bus Relay was employed to allow communication with on-premise servers despite network restrictions. This demonstrated good performance.
Project Restart 2023: Petr Bernadi - Jak komunikovat projekt, za kter箪 z叩kaz...Taste
油
astokr叩t dod叩v叩me na projektech skvlou hodnotu, ale klient ji nedocen鱈. Case study a zv箪邸en鱈 financ鱈 do dal邸鱈ho projektu je pak utopie. Petr ve sv辿 pedn叩邸ce uk叩転e, jak projekt komunikovat tak, aby za nj klient r叩d platil. Pedstav鱈 r哲zn辿 n叩stroje, p鱈stupy a aktivity, kter辿 pomohou spr叩vn nastavit oek叩v叩n鱈 a pravidla hry, vytvoit sexy kooperaci s klientem, prodat jednodu邸e probhl辿 aktivity a doprodat dal邸鱈. Udlejte ze sv辿ho projektu v o鱈ch klienta prioritu. Pak nebude probl辿m ho dobe zakonit, nav叩zat dal邸鱈m a je邸t z鱈skat case study.
Petr Hovorka / BrandBakers - Employer Branding WorkshopPetr Hovorka
油
貼e n叩s ek叩 nov箪 pracovn鱈 trh, nen鱈 転叩dn叩 novinka. Na trhu pr叩ce bude v n叩sleduj鱈c鱈ch letech v箪razn m辿n ekonomicky aktivn鱈ch lid鱈, budou ho utv叩et nov鱈 kandid叩ti s jin箪mi preferencemi (z叩stupci generace Y), v n叩borov辿 komunikaci se prosad鱈 nov辿 komunikan鱈 technologie a n叩stroje (po-ma-lin-ku se v転dy dost叩vaj鱈 z marketingu do HR komunikace), na trhu bude nov叩 konkurence "modern鱈ch" zamstnavatel哲 nab鱈zej鱈c鱈ch flexibiln鱈 pracovn鱈 炭vazky apod.
Na nov辿m pracovn鱈m trhu, se podle m辿ho n叩zoru, n叩bor zmn鱈 v pitahov叩n鱈 (Recruitment =>>> Attractment), ve kter辿m budou hr叩t prim prostedky k budov叩n鱈 vztah哲, jak se souasn箪mi zamstnanci tak s kandidi叩ty, svt, ve kter辿m bude v鱈tzit strategie pull nad strategi鱈 push. Nab鱈dka bude v ruk叩ch kandid叩t哲, nikoli spolenost鱈 jako tomu bylo dosud. Dramatick叩 zmna, 転e ano?
Tom叩邸 Ba泥a 鱈kal: "Chcete-li dos叩hnout vc鱈, kter箪ch jste je邸t nikdy nedos叩hli, mus鱈te za鱈t dlat vci, kter辿 jste je邸t nikdy nedlali." A jednou z takov箪ch nov箪ch "vc鱈" pro z鱈sk叩v叩n鱈 zamstnanc哲 je koncept znaky zamstnavatele.
O em workshop je?
Co to vlastn je znaka zamstnavatele
Pro se pustit do budov叩n鱈 zamstnavatelsk辿 znaky
Jak si obh叩jit investici ped finann鱈m i gener叩ln鱈m editelem
Co zm哲転e a na co je kr叩tk叩
Jak辿 ingredience a t箪m budete potebovat
Jak se pee - nahl辿dneme do jednotliv箪ch krok哲 projektu
Nejlep邸鱈mi p鱈klady ze svta n叩borov辿 komunikace
EDUCA2016 - Jak za鱈t pitahovat spr叩vn辿 lidi (nejen) do v箪robn鱈 firmy?Martin Trita
油
HR konference #EDUCA2016
Kdysi se pitahov叩n鱈 lid鱈 鱈kalo n叩bor a byl to 炭kol v箪hradn HR. Doba se ale z馨稼庄鉛温. Z kandid叩t哲 se stali kvalifikovan鱈 a n叩ron鱈 z叩kazn鱈ci. Co je k n叩m m哲転e trvale pit叩hahovat? Ano, je to znaka. Prozrad鱈m v叩m recept a ingredience, kter辿 se v叩m budou pi budov叩n鱈 znaky zamstnavatele hodit. D叩m v叩m praktick辿 tipy, s 鱈m a jak za鱈t. A hlavn - nasd鱈l鱈m s v叩mi p鱈bh budov叩n鱈 znaky zamstnavatele z esk辿 republiky, kter箪 mn鱈 n叩bor v pitahov叩n鱈.
Petr Hovorka / O znak叩ch a lidech / Intro do Employer BrandinguBrandBakers
油
No prost takov辿 shrnut鱈 v邸eho, co mi pijde ve spojen鱈 s budov叩n鱈m znaky zamstnavatele d哲le転it辿. Vetn p鱈klad哲 炭sp邸n箪ch firem.
Employer Branding je leadership koncept, kter箪 v叩m pom哲転e z鱈sk叩vat nov辿 zamstnance, podporovat jejich zapojen鱈 a sni転ovat fluktuaci, koncept, kter箪 stav鱈 zejm辿na na pochopen鱈 vlastn鱈 firmy.
Znaka zamstnavatele je leadership koncept pro zvy邸ov叩n鱈 hodnoty firem. Uspo叩d叩v叩 my邸lenky a formuje t箪my inspirovan箪ch zamstnanc哲, kte鱈 t叩hnou za jeden provaz.
Znaka zamstnavatele油zachycuje z叩kladn鱈 filozofii ka転d辿 firmy, zahrnuj鱈c鱈 odpovdi na ot叩zky jak箪mi jsou: pro spolenost existuje, jakou hodnotu vytv叩鱈, eho chce dos叩hnout, jak箪mi pravidly se 鱈d鱈, jakou m叩 firemn鱈 kulturu a jakou odmnu a podm鱈nky zamstnanc哲m nab鱈z鱈.
Znaka zamstnavatele napluje n叩zvy spolenost鱈 v箪znamy, se kter箪mi se mohou lid辿 ztoto転nit, spojit a kter辿 mohou n叩sledovat.
Budov叩n鱈 znaky zamstnavatele (Employer Branding) je pak skladbou promy邸len箪ch krok哲, kter辿 maj鱈 za c鱈l znaku v辿st smrem k油ide叩ln鱈mu stavu, vytyen辿mu prostednictv鱈m EVP.
Petr Hovorka / O znak叩ch a lidech / Intro do Employer BrandinguPetr Hovorka
油
No prost takov辿 shrnut鱈 v邸eho, co mi pijde ve spojen鱈 s budov叩n鱈m znaky zamstnavatele d哲le転it辿. Vetn p鱈klad哲 炭sp邸n箪ch firem.
Employer Branding je leadership koncept, kter箪 v叩m pom哲転e z鱈sk叩vat nov辿 zamstnance, podporovat jejich zapojen鱈 a sni転ovat fluktuaci, koncept, kter箪 stav鱈 zejm辿na na pochopen鱈 vlastn鱈 firmy.
Znaku zamstnavatele definuji takto:
Znaka zamstnavatele je leadership koncept pro zvy邸ov叩n鱈 hodnoty firem. Uspo叩d叩v叩 my邸lenky a formuje t箪my inspirovan箪ch zamstnanc哲, kte鱈 t叩hnou za jeden provaz.
O nco ob邸鱈rnji pak takto:
Znaka zamstnavatele油zachycuje z叩kladn鱈 filozofii ka転d辿 firmy, zahrnuj鱈c鱈 odpovdi na ot叩zky jak箪mi jsou: pro spolenost existuje, jakou hodnotu vytv叩鱈, eho chce dos叩hnout, jak箪mi pravidly se 鱈d鱈, jakou m叩 firemn鱈 kulturu a jakou odmnu a podm鱈nky zamstnanc哲m nab鱈z鱈.
Znaka zamstnavatele napluje n叩zvy spolenost鱈 v箪znamy, se kter箪mi se mohou lid辿 ztoto転nit, spojit a kter辿 mohou n叩sledovat.
Budov叩n鱈 znaky zamstnavatele (Employer Branding) je pak skladbou promy邸len箪ch krok哲, kter辿 maj鱈 za c鱈l znaku v辿st smrem k油ide叩ln鱈mu stavu, vytyen辿mu prostednictv鱈m EVP.
V prezentaci se dozv鱈te:
- Co v邸echno pro v叩s m哲転e Brand Hub udlat.
- Jak辿 c鱈le na邸e e邸en鱈 u z叩kazn鱈k哲 pln鱈.
- Na jak箪ch principech na邸e e邸en鱈 stoj鱈.
- Jak pracujeme a postupujeme.
V箪zkum: Tvorba a 鱈zen鱈 znaek v esku v roce 2016Lovebrand
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Podle eho se pozn叩 dobr叩 znaka? A je znaka v哲bec d哲le転it叩? Zeptali jsme se z叩stupc哲 mal箪ch, stedn鱈ch i velk箪ch firem p哲sob鱈c鱈ch v R, co si mysl鱈 o znak叩ch, jak je m鱈 a zda do nich budou v roce 2016 investovat. Zjist鱈te, kdo je v tchto firm叩ch za znaku zodpovdn箪 a co jim znaka pin叩邸鱈.
Kr叩tk辿 pedstaven鱈 spolenosti Effectix.com pro klienty a obchodn鱈 partnery. Jednika internetov辿ho marketingu (SEO, PPC, soci叩ln鱈 s鱈t, webdesign) pro mal辿 a stedn鱈 spolenosti v R a na Slovensku.
Diplomov叩 pr叩ce - Podnikatelsk箪 pl叩n internetov辿ho startupu a jeho realizace ...Roman Sterly
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Prezentace k obhajob diplomov辿 pr叩ce na t辿ma Podnikatelsk箪 pl叩n internetov辿ho startupu a jeho realizace na Fakult ekonomick辿 Z叩padoesk辿 univerzity v Plzni.
Pedlo転en叩 pr叩ce je zamena na fungov叩n鱈 startup哲 s d哲razem na internetov辿 startupy a jejich podnikatelsk箪 model. V teoretick辿 叩sti se definuj鱈 z叩kladn鱈 pojmy a vysvtluje se, jak叩 jsou specifika startup哲 oproti tradin鱈mu pojet鱈 firem, jak辿 metodiky se pou転鱈vaj鱈 pro jejich 鱈zen鱈 a k jak箪m zmn叩m doch叩z鱈 v t辿to oblasti v posledn鱈ch letech. Praktick叩 叩st obsahuje souhrn prac鱈 na internetov辿m startupu SportCentral, jeho転 zakladatelem je autor t辿to pr叩ce. N叩sleduj鱈 z叩kladn鱈 informace o projektu prostednictv鱈m tzv. elevator pitche. V dal邸鱈 kapitole se autor vnuje tvorb podnikatelsk辿ho modelu SportCentralu pomoc鱈 metodiky Lean Startup a n叩stroje Lean Canvas. N叩sledn je pedstaven t箪m, kter箪 na startupu pracuje, a jsou nast鱈nny dal邸鱈 kroky, kter辿 budou na SportCentralu realizov叩ny. Z叩vr shrnuje pr叩ci jako celek a diskutuje jej鱈 p鱈nosy.
Employer Branding Workshop / Akademie personalistiky pi VEBrandBakers
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Celodenn鱈 workshop kombinuj鱈c鱈 teorii, p鱈klady a cv鱈en鱈 na vytvoen鱈 EVP firmy.
油co je to znaka zamstnavatele
油jak辿 jsou jej鱈 p鱈nosy
油jak prob鱈h叩 proces jej鱈 tvorby
油jak definovat employer value proposition
油jak se buduje znaka uvnit firmy
Je mnoho cest, jak udlat firmu je邸t 炭sp邸nj邸鱈.
M哲転ete kupovat inovativn鱈 firmy, poizovat nov辿 technologie, zav叩dt do proces哲 umlou inteligenci, pou転鱈vat big data.
Nakonec v邸ak obvykle zjist鱈te, 転e za 炭spchem stoj鱈 lid辿 油va邸i zamstnanci.
Podle spolenosti Gallup, kter叩 m鱈 motivovanost lid鱈 ve firm叩ch pes 80 let, je celosvtov pouze 15 % zamstnanc哲 motivovan箪ch, 67 % je demotivovan箪ch a 18 % dokonce 邸kod鱈. Zat鱈mco prvn鱈 skupina vesluje vped, posledn鱈 d叩v叩 kontra.
Dok叩転ete si pedstavit ten potenci叩l, kter箪 le転鱈 ladem ve dvou tetin叩ch lid鱈, kte鱈 do pr叩ce nos鱈 pouze ruce a hlavu (ve邸ker辿 n叩pady a kreativitu) a srdce (v邸echno nad邸en鱈 a energii) nech叩vaj鱈 doma?
Probl辿m spo鱈v叩 v油tom, 転e neexistuje 転叩dn箪 kohoutek ani tla鱈tko motivovanosti. Lid辿 se nedaj鱈 motivovat.
Dobr叩 zpr叩va je, 転e firmy nejsou bezmocn辿, vt邸inou pouze bezradn辿. Gallup za roky v箪zkum哲 zjistil, jak叩 kombinace pedpoklad哲 vede nejastji k油motivovanosti lid鱈.
Kdy転 tyto pedpoklady seteme, v箪sledek se d叩 shrnout jako: SMYSLUPLN PRCE V油PEUJCM PROSTED.
Lid辿 astji najdou smysl ve sv辿 pr叩ci, kdy転 rozum鱈, na em se pod鱈l鱈 a jak箪 m叩 jejich pr叩ce p鱈nos.
Firma mus鱈 nejd鱈ve vytvoit srozumitelnost t鱈m, 転e odpov鱈 na 6 strategick箪ch ot叩zek (viz dal邸鱈 strana).
Aby byla srozumitelnost opravdu pedpokladem smyslupln辿 pr叩ce, mus鱈 na tyto ot叩zky naj鱈t autentick辿 a uviteln辿 odpovdi 鱈d鱈c鱈 t箪m 油management. Jedin to je dostaten叩 z叩ruka, 転e se srozumitelnost dostane ze slov do reality.
Co firma dl叩 (pedstaven鱈 a p鱈bh)?
Pro existuje nad r叩mec vydl叩v叩n鱈 penz (posl叩n鱈)?
eho chce firma dos叩hnout v dlouhodob辿m horizontu (vize)?
Jak se chov叩 (firemn鱈 hodnoty) a jakou d鱈ky tomu buduje firemn鱈 kulturu?
D鱈ky emu uspje v o鱈ch z叩kazn鱈k哲 (byznys model)?
Co dal邸鱈ho nab鱈z鱈 zamstnanc哲m (p鱈le転itost, odmna, podm鱈nky)?
A my jsme byli u toho. A moc r叩di.
Skvl叩 spolu-pr叩ce.
Firemn鱈 hodnoty vznikaly v kontextu celostn鱈 firemn鱈 strategie.
Chce to sladn箪 鱈d鱈c鱈 t箪m, odvahu a nasazen鱈.
Jak definovat Employer Value Proposition?Petr Hovorka
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3. d鱈l seri叩lu o budov叩n鱈 znaky zamstnavatele (Employer Brandingu).
Pehled d鱈l哲:
1. DL 油PNOSY A MEN
2. DL 油SPRVN KROKY NA ZATKU
3. DL 油DEFINOVN EMPLOYER VALUE PROPOSITION
4. DL 油SOUZNN SE ZNAKOU UVNIT
5. DL 油BUDOVN VZTAH溺 S LIDMI NA TRHU PRCE
Nyn鱈 jsme uprosted ptid鱈ln辿ho seri叩lu a to zcela z叩mrn. Budeme toti転 hovoit o vyt箪en鱈 ide叩lu znaky zamstnavatele prostednictv鱈m EVP (Employer Value Proposition), kter辿 je stedobodem, srdcem i DNA znaky zamstnavatele. Chcete-li budovat znaku zamstnavatele, potebujete c鱈l, ke kter辿mu m哲転ete smovat.
Spolen projdeme tyto 4 kapitoly:
1. Co to EVP je a k油emu je dobr辿
2. Co EVP obvykle obsahuje
3. Jak箪mi kroky EVP sestavit
4. Jak EVP vyladit k油dokonalosti
Jednotliv辿 kapitoly pro邸pikuji dal邸鱈mi 12 praktick箪mi tipy, kter辿 v叩m uleh鱈 cestu k油srdci znaky. Vyberu tak辿 p鱈klady z油praxe, abyste si jednotliv辿 kroky, postup a v箪stupy dok叩zali pedstavit. Ze znaky se d叩 udlat jakkoli slo転it叩 vda. J叩 v叩m ale slibuji, 転e se budu dr転et Antoine de Saint-Exup辿ryho, kter箪 鱈kal Zd叩 se, 転e dokonalost se nedosahuje tehdy, kdy転 u転 nelze nic pidat, ale tehdy, kdy転 se ned叩 nic odebrat a budu zjednodu邸ovat, co mi to jen p哲jde.
1. Z Brna na NYSE
- a kdo bude dal邸鱈?
- a kdo bude dal邸鱈?
Karel Obluk
2. Kdo jsem?
Karel Obluk
44 let, 転enat箪, 2 dti
IT z叩zem鱈, mana転ersk辿 zku邸enosti
ex-AVG Technologies (GRISOFT)
vedouc鱈 v箪voje, CTO, iCEO
Nyn鱈 business angel, Venture Partner v Credo
Ventures
Cognitive Security, StickyPassword,
3. Prohl叩邸en鱈
Disclaimer
Nejsem (ji転) zamstnancem AVG
Jsem (je邸t, minim叩ln) finann propojen s AVG
V邸echny zde uveden辿 informace vyjaduj鱈 jen m哲j osobn鱈 n叩zor a nevyjaduj鱈 n叩zory
spolenosti AVG (ani GRISOFT)
貼叩dn叩 ze zde uveden箪ch informac鱈 nem哲転e b箪t pova転ov叩na za v箪hledov辿
prohl叩邸en鱈 (forward looking statement)
taky proto, 転e budu mluvit o historii...
4. AVG - strun箪 pehled
Zalo転ena jako GRISOFT v roce 1991 v Brn,
eskoslovensko
Nyn鱈 glob叩ln鱈 spolenost
Centr叩la v Amsterdamu, NL
Poboky v CZ, US, CA, UK, FR, IL, CY, CN, AUS
V鱈ce ne転 900 zamstnanc哲, z toho +400 v CZ
V鱈ce ne転 170 milion哲 aktivn鱈ch u転ivatel哲
5. AVG - strun箪 pehled
Uzn叩van叩 znaka (brand name)
Vysoce ziskov叩 spolenost
Stabiln鱈 r哲st tr転eb a zisku
Skvl箪 produkt
Mnoh叩 ocenn鱈
Inovativn鱈 obchodn鱈 model freemium
Nyn鱈 ji転 nejen bezpenost - platforma
6. Historie, finance
Zalo転ena Janem Gritzbachem v roce 1991
Akvizice investin鱈 skupinou Benson Oak Capital v roce
2004
Spolen箪 vstup Enterprise Investors a Intel Capital v
roce 2005
EI se stal vt邸inov箪m pod鱈ln鱈kem
BOCa si ponechal v箪znamn箪 pod鱈l
7. Historie, finance
Enormn鱈 r哲st v n叩sleduj鱈c鱈ch letech, GRISOFT se
stal skuten celosvtovou spolenost鱈
Nez叩visl箪 pedseda pedstavenstva,
nov箪 CEO v roce 2007
Vstup TA Associates v roce 2009
Ohodnocen鱈 spolenosti bhem 4 let vzrostlo
v鱈ce ne転 10-kr叩t
8. Historie, finance
nor 2012 uveden鱈 na New
York Stock Exchange
prvn鱈 a dosud jedin叩
esk叩 spolenost
obchodovan叩
na NYSE a v USA
Hodnota spolenosti te
~1mld USD
Hodnota vr叩cen叩
investor哲m >1mld USD
9. Jak se firma 馨稼庄鉛温
pln辿 za叩tky
Jan Gritzbach, Tom叩邸 Hofer
Etapa m鱈rn辿ho r哲stu
Ji転 jen antivirus. Evropa (UK, GE), USA, Austr叩lie,
Braz鱈lie
profesion叩ln鱈 鱈zen鱈 firmy
CEO - Radovan Musil
11. Jak se firma 馨稼庄鉛温
Jan Gritzbach prod叩v叩 firmu
< 50 lid鱈, centr叩la a v箪voj v Brn
Vstup dal邸鱈ch VC fond哲
tlak na glob叩ln鱈 r哲st, pokrauje dramatick箪 r哲st obratu a
zisku
Mus鱈te se v鱈c sna転it, pane spr叩vce!
Zmny ve struktue veden鱈
vt邸鱈 tlak na finance a obchod
12. Jak se firma 馨稼庄鉛温
Prvn鱈 technologick叩 akvizice
EWIDO - bezen 2006
Dal邸鱈 akvizice partnera v UK
rok 2007, po n叩stupu nov辿ho CEO
Dal邸鱈 akvizice n叩sleduj鱈
technologie i glob叩ln鱈 expanze
Nov辿 veden鱈, expanze do US
13. Jak se firma 馨稼庄鉛温
R哲st nad 200 lid鱈 a geografick叩 expanze
slo転itj邸鱈 鱈zen鱈, zmny zabhl箪ch mechanism哲
Zmny v marketingu, obchodu, ...
P鱈prava pro vstup na burzu
vt邸鱈 n叩roky na pl叩nov叩n鱈, rozpoty, pr叩vn鱈
aspekty
Perod ve velkou, skuten glob叩ln鱈 firmu
15. M叩 zku邸enost
Hlavn鱈 je osobn鱈 nad邸en鱈 a zapojen鱈 v邸ech
Identifikace talent哲
Sna転鱈m se naj鱈mat lidi, kte鱈 jsou lep邸鱈, ne転 j叩
Produkt je jen 30%
Ka転d叩 etapa 転ivota firmy je jin叩
17. Pro startupy?
Moje motivace
Pr叩ce s mal箪m, flexibiln鱈m a nad邸en箪m t箪mem
Pokusy, omyly, r哲st, nov辿 n叩pady, zmny,
technologie
Pomoc za鱈naj鱈c鱈m nad邸enc哲m
trocha altruismu - ale jen trocha :)
Zhodnocen鱈 (?) voln箪ch prostedk哲
19. Prvn鱈 f叩ze startupu
Kdo je u転ivatel?
Kdo to bude platit a jak?
Vzdl叩v叩n鱈 z叩kazn鱈k哲
Typicky by nemlo b箪t poteba
Odezva od z叩kazn鱈k哲
Po叩d, bute pipraveni reagovat - zmny
20. T箪m
Nutnost vyv叩転en辿ho t箪mu od sam辿ho po叩tku
Dobr箪 produkt je jen 25%
Intern鱈 vs. extern鱈 zdroje
Hled叩n鱈 spr叩vn箪ch lid鱈, motivace
R哲st t箪mu
Skvl箪 expert vs dobr箪 邸辿f
Umn鱈 delegovat
21. 貼ivot startupu
Prst st叩le na tepu firmy
Monitorovat, vyhodnocovat, reagovat
Poty aktivn鱈ch z叩kazn鱈k哲, nov鱈 vs. ztracen鱈
Spokojenost z叩kazn鱈k哲
V邸ichni pracuj鱈 v z叩kaznick辿 podpoe!
22. P鱈chod investora
Pro investor?
Pen鱈ze pro rozjezd/akceleraci, zku邸enosti,
kontakty
R哲zn辿 typy investor哲 (FFF, VC, PE)
Bute pipraveni
Pipravte sebe, firmu, t箪m
Role Va邸e a dal邸鱈ch ve veden鱈, oek叩v叩n鱈 t箪mu
23. Oek叩v叩n鱈
Co chcete Vy, co chce t箪m?
Pen鱈ze? Zku邸enosti? Kontakty? Nov辿 lidi?
Co chce investor?
Zisk. Zisk. Zisk. P鱈bh.
Akvizice - technologie, firmy
Technologie, pod鱈l na trhu, t箪m, p鱈bh
24. Co po investici?
Exit strategie
Exitrole
strategie
Investor a jeho
Men邸inov箪 vs. vt邸inov箪, pasivn鱈 vs. aktivn鱈
Exit strategie - jak realizovat zisk?
Dal邸鱈 kola investic
Akvizice / prodej, IPO
Otevenost a d哲vra. Finann鱈 ukazatele, role CFO
25. A jak箪 炭spch pl叩nujete
Vy?
A jak箪 炭spch pl叩nujete
Vy?