Samir Patel is the President and CEO of DoRevolution, which provides channel management and growth training for companies. He is also a Growth Mentor at 500Startups. Patel founded SearchForce and pioneered applying quantitative techniques to advertising optimization. He raised over $10 million and took the company to profitability. Patel has managed advertising for large companies and gives growth seminars worldwide. His upcoming book is on growth hacking.
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Samir's 25 Actionable Growth Hacks in 25 Minutes @Case2014 Brazil
2. twitter @meetsam2 ir
Samir Patel
samir@dorevolution.com
President & CEO,
DoRevolution
Growth Mentor
@500Startups
Connect on Linkedin
3. twitter @meetsam3 ir
About Samir
Founder, CEO of DoRevolution and Growth Mentor at
500Startups Silicon Valley, Optimized $1B+ in Ads.
Founder of SearchForce and pioneer to apply Wall Street Analytics
and Quantitative Trading Techniques to Advertising for Portfolio
Optimization. He raised $10M+ in financing, developed a
Cross-Channel Optimization SaaS Platform Based and took the
company to profitability.
Patel has managed clients with some of the world largest ad
budgets such as Salesforce.com, Priceline, Experian, Oracle, AT&T
YellowPages, Progressive and Scottrade.
Growth seminars at 500Startups, General Assembly, UC Berkeley,
TERA and at several top-tier VC firms around the world. Upcoming
book on Growth Hacking.
MBA in Brand Marketing from Cornell's Johnson School of
Business.
4. twitter @meetsam4 ir
DoRevolution ~ McKinsey For
Growth
We provide Channel Management
Google Adwords
Facebook Ads
Mobile Advertising
Retargeting
SEO : On-page & Off-page
Analytics: Google Analytics, Mixpanel, Kissmetrics
Growth Training for CEOs, CMOs and Staff
Training Bootcamps for Startups & Growth
companies
Moneyball for VCs : Creating Analytics platform to
invest to get higher returns
6. twitter @meetsam6 ir
Lets GO. 25 Hacks in 25 Minutes!!
Whoever gets 20+ photos
of slides and tweets it out
in next 2 hours WILL will
WIN two hours of my time
over skype which is =
Wi$n1 $0100000+ in o3f0 vMainluutees. !
13. twitter @meetsa1m3 ir
8 Qualities of World Class Growth
Teams
Possess Data-Driven Thinking
Rapid Learners of Dynamically Changing
Marketing Channels and Growth Platforms
Understand Growth Process
Are Highly Product-Savvy
Have a Hustle Mindset
Possess a Cross-Disciplinary Skillset
Connect Marketing to Product Development
Possess Technical Acumen
Hiring connections
17. twitter @meetsa1m7 ir
Traffic Acquisition
Lead & Customer Acquisition
Market Research & User Feedback
Email Marketing
AB / Multivariate Testing
Competitive Research Tools Sales Intelligence
27. twitter @meetsa2m7 ir
Hack#12 : Pay Using a Tweet
Provides users access to your content,
product, or service once theyve tweeted or
posted about it
Impact on Growth:
Invite people to pay with a post across
major social media channels
Measure traffic, conversions, click and
geo data
28. twitter @meetsa2m8 ir
Hack# 13 : Nimble, Social Signals
Hack
Consolidates your contacts, email, social signals,
activities and follow-ups from everywhere, allowing
you to manage your relationships more effectively.
Impact on Growth:
Easily manage contacts across multiple channels
Tracks the complete history you and your contact
shareon every channel
35. twitter @meetsa3m5 ir
Hack#20: ListBuilder
A free way to collect the email addresses of
users who visited your site.
Impact on Growth:
Build your subscriber list and easily
download it as a CSV
Integrates with other email services and
allows you to use your own custom email
form
38. twitter @meetsa3m8 ir
Hack #23 : Mobile Site Killer
Hacks
Unplayable videos
Faulty redirects
Smartphone-only 404s
App download interstitials
Irrelevant cross-linking
Page speed
39. twitter @meetsa3m9 ir
Hack #24 : Mobile SEM Hacks
1. Mobile Bid Adjustments : Need to get on top
positions because of form factor, bid higher for
location based targeting.
2. Mobile Preferred Ads : Separate mobile/desktop,
Call directly or provide a promotion based on time.
Different URL for mobile.
3. Call Extensions: Ad scheduling based on call
center, Your own number or Googles forwarding
number
4. On Site Call Conversions: Track calls from phone
number embedded on website when users need to
reach more before they buy
42. twitter @meetsa4m2 ir
Samir Patel
samir@dorevolution.com
President & CEO,
DoRevolution
Growth Mentor
@500Startups
Connect on Linkedin
Editor's Notes
#2: After managing Growth for the worlds largest companies (many producing hundreds of millions of dollars of revenue each year), building automated trading systems like SearchForce, and managing over $1B+ in online advertising spend, Ive consolidated my experience into a single, strategic framework called GrowthStack: A comprehensive guide to building high performance Growth organizations.