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Full Sail University

The student conducted a trademark search on the phrase "Simply Complex" for use with an electronics company. The search returned three results - two active trademarks and one inactive. One active trademark is held by Studio 7 Media, an entertainment services company that also engages in new product development. There is a risk of confusion between the two companies. Upon further research, the student found Studio 7 Media is already using the trademark on their website. Therefore, the student concluded they should not use the trademark "Simply Complex" due to the risk of potential infringement with Studio 7 Media.

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ILP WEEK 3 ASSIGNMENT: TRADEMARK SEARCH [student name]
I came up with the phrase Simply Complex for use with consumer electronics such as video cameras, Mp3 players, etc. This phrase is to describe the products my electronics company produces are simple to use, but contain complex technology that defeats our competitors.
My search came up with 3 results. Of the three, two are still LIVE and one is DEAD. I will need to check the two that are still LIVE so that I will not be infringing on their trademarks if I go forth with Simply Complex.
The 鍖rst company to 鍖le this trademark is Studio 7 Media. They are an entertainment service company that o鍖ers software/website development, and graphic design services. The only concern here is that they are also in the 鍖eld of new product development. Their current 鍖ling basis is 1B which means that they are still planning to use to the trademark. There is a moderate risk of confusion.
The second applicant is an individual. This person plans to use the word mark for various apparel including, shirts, pants, jackets, etc. This person is not planning to use this trademark for consumer electronics. This person also has a current 鍖ling basis of 1b. There is very low risk of confusion here.
The last applicant was a Communications Corporation that 鍖led for the phrase as a service mark in 1981 and 鍖rst used it in 1980. It has since been cancelled in 1989 and is now considered DEAD.
I could potentially be infringing on Studio 7 Medias trademark. Even though they are in the entertainment business industry and o鍖er services, they seem to also be in the 鍖eld of new product development. Since we are both companies that are into researching technology, possible confusion of the trademarks may occur.
Conclusion The use of my trademark would be di鍖erent from Studio 7 Medias because I am using the trademark for a product and not a service. However, I do believe there could be a risk of confusion because both of our companies are into research technology. Upon further research, I headed to Studio 7 Medias website at http://www.studio7media.com/ and found that they have already begun using the trademark Simply Complex on their front page, even though the USPTO website still lists it as 1b. In conclusion, I do not think I will be using this trademark. A possible infringement case may occur if I go forth with Simply Complex. Even though Studio 7 Media is an entertainment business service company, they are also in the 鍖eld of new product development and research technology. A con鍖ict may occur between our companies because both of our companies are in the 鍖eld of new product development and research technology.
References Studio 7 Media. (April 25, 2008). Simply Complex. Retrieved January 23, 2009, from http://tess2.uspto.gov/bin/show鍖eld?f=doc&state=up1vta.2.1 Lorenzo, O. (August 12, 2008). Simply Complex. Retrieved January 23, 2009, from http://tess2.uspto.gov/bin/show鍖eld?f=doc&state=up1vta.2.2 Cimply Complex Communications Cystems Corporation CORPORATION. (February 5, 1981). A SYSTEM OF REPORTS TO INCREASE THE PROFIT OF YOUR BUSINESS CIMPLY COMPLEX COMMUNICATIONS CYSTEMS CORPORATION. Retrieved January 23, 2009, from http://tess2.uspto.gov/bin/show鍖eld? f=doc&state=up1vta.2.3

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Sample As3 Key

  • 1. ILP WEEK 3 ASSIGNMENT: TRADEMARK SEARCH [student name]
  • 2. I came up with the phrase Simply Complex for use with consumer electronics such as video cameras, Mp3 players, etc. This phrase is to describe the products my electronics company produces are simple to use, but contain complex technology that defeats our competitors.
  • 3. My search came up with 3 results. Of the three, two are still LIVE and one is DEAD. I will need to check the two that are still LIVE so that I will not be infringing on their trademarks if I go forth with Simply Complex.
  • 4. The 鍖rst company to 鍖le this trademark is Studio 7 Media. They are an entertainment service company that o鍖ers software/website development, and graphic design services. The only concern here is that they are also in the 鍖eld of new product development. Their current 鍖ling basis is 1B which means that they are still planning to use to the trademark. There is a moderate risk of confusion.
  • 5. The second applicant is an individual. This person plans to use the word mark for various apparel including, shirts, pants, jackets, etc. This person is not planning to use this trademark for consumer electronics. This person also has a current 鍖ling basis of 1b. There is very low risk of confusion here.
  • 6. The last applicant was a Communications Corporation that 鍖led for the phrase as a service mark in 1981 and 鍖rst used it in 1980. It has since been cancelled in 1989 and is now considered DEAD.
  • 7. I could potentially be infringing on Studio 7 Medias trademark. Even though they are in the entertainment business industry and o鍖er services, they seem to also be in the 鍖eld of new product development. Since we are both companies that are into researching technology, possible confusion of the trademarks may occur.
  • 8. Conclusion The use of my trademark would be di鍖erent from Studio 7 Medias because I am using the trademark for a product and not a service. However, I do believe there could be a risk of confusion because both of our companies are into research technology. Upon further research, I headed to Studio 7 Medias website at http://www.studio7media.com/ and found that they have already begun using the trademark Simply Complex on their front page, even though the USPTO website still lists it as 1b. In conclusion, I do not think I will be using this trademark. A possible infringement case may occur if I go forth with Simply Complex. Even though Studio 7 Media is an entertainment business service company, they are also in the 鍖eld of new product development and research technology. A con鍖ict may occur between our companies because both of our companies are in the 鍖eld of new product development and research technology.
  • 9. References Studio 7 Media. (April 25, 2008). Simply Complex. Retrieved January 23, 2009, from http://tess2.uspto.gov/bin/show鍖eld?f=doc&state=up1vta.2.1 Lorenzo, O. (August 12, 2008). Simply Complex. Retrieved January 23, 2009, from http://tess2.uspto.gov/bin/show鍖eld?f=doc&state=up1vta.2.2 Cimply Complex Communications Cystems Corporation CORPORATION. (February 5, 1981). A SYSTEM OF REPORTS TO INCREASE THE PROFIT OF YOUR BUSINESS CIMPLY COMPLEX COMMUNICATIONS CYSTEMS CORPORATION. Retrieved January 23, 2009, from http://tess2.uspto.gov/bin/show鍖eld? f=doc&state=up1vta.2.3