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Oracle Marketing Cloud
Customer-Centricity. Marketing Simplicity. Enterprise Ready.
Jacob Malobecki
CX Solutions Consultant
XXXXX XXXXXXXX
CX Sales & Business Development Representative
Modified by Jakub Malobecki
Best-in-Class Cloud Portfolio
COMMON MODERN
UISER INTERFACE
CUSTOMER MASTER DATA AS A SERVICE
STANDARDIZED
APIs
COLLABORATION ANALYTICS
CX FOUNDATION LAYER
CX APPLICATIONS
CX INDUSTRY SOLUTIONS
MARKETING SALES CPQ COMMERCE SERVICE SOCIAL MARKETPLACE
PLATFORM AS A
SERVICE
UTILITIESRETAIL
HOSPITALITY
LIFE SCIENCES
MANUFACTURING
AUTOMOTIVE
HEALTHCARE PROFESSIONAL SERVICES
COMMUNICATIONS
HICH TECH
CONSUMER GOODS
FINANCIAL SERVICES
TRAVEL AND TRANSPORTATIONS
MEDIA AND ENTERTAINMENT
PROFESSIONAL SERVICES
WEB
CONTACT CENTERSOCIAL
MOBILE
FIELD SALES
FIELD SERVICE
STORE
IOT
Todays Agenda
Oracle Eloqua Overview
Oracle Eloqua Demonstration
Next Steps
Modified by Jakub Malobecki
The modern approach to marketing, through marketing
automation, is to gather electronic insight of the buyer
and deliver targeted and compelling digital content
What is Oracle Eloqua?
Result? Sales Leads + Revenue Generation
Modified by Jakub Malobecki
Modern Marketing for modern organizations
 Sales Dominated
 One-way, single channel, relationship-driven
THEN
 Marketing plays critical role
 Internet-driven, analytics-driven
NOW
MARKETING MARKETINGSALES SALES
Education
Active
Buying
Closing Education
Active
Buying
Closing
Modified by Jakub Malobecki
IDENTIFY TARGET
AUDIENCE
DESIGN CAMPAIGNS
CREATE TAILORED
TOUCHPOINTS
MEASURE CAMPAIGN
EFFECTIVENESS
SCORE & RANK
LEADS
CREATE LANDING
PAGES & FORMS
Modern Marketing
Modified by Jakub Malobecki
Turn anonymous website visitors into new leads
Lead Conversion Forms turn unknown individuals into
sales-ready leads
Digital Body Language to tailor the message
How Can We Discover
Qualified Leads?
Forgotten leads from events and tradeshows
Nurture Campaigns until theyre ready to buy
Dynamic Content to tailor the message
Attribute revenue to marketing efforts
Closed-Loop Reporting to put real ROI to marketing
KPIS are required for continuous process
improvement
Cost-per-lead rises when sales people acquire their leads
one by one
Scale repeatable processes to ensure both the sales and
marketing teams are using their time effectively
Use automation to score leads and minimize unqualified
leads from moving forward
Is Revenue Being Left
Behind?
Whats the Worth of
Marketing?
How Much Time is Lost?
Modified by Jakub Malobecki
The Tools
Campaign Canvas Segmentation
Lead ScoringDigital Body Language
Analytics & Reporting
Email & Landing Page Tools
Modified by Jakub Malobecki
Oracle Eloqua
Solution Demonstration
Modified by Jakub Malobecki
Start small. Dream Big.
WITH
Modified by Jakub Malobecki

More Related Content

Sample client presentation

  • 1. Oracle Marketing Cloud Customer-Centricity. Marketing Simplicity. Enterprise Ready. Jacob Malobecki CX Solutions Consultant XXXXX XXXXXXXX CX Sales & Business Development Representative Modified by Jakub Malobecki
  • 2. Best-in-Class Cloud Portfolio COMMON MODERN UISER INTERFACE CUSTOMER MASTER DATA AS A SERVICE STANDARDIZED APIs COLLABORATION ANALYTICS CX FOUNDATION LAYER CX APPLICATIONS CX INDUSTRY SOLUTIONS MARKETING SALES CPQ COMMERCE SERVICE SOCIAL MARKETPLACE PLATFORM AS A SERVICE UTILITIESRETAIL HOSPITALITY LIFE SCIENCES MANUFACTURING AUTOMOTIVE HEALTHCARE PROFESSIONAL SERVICES COMMUNICATIONS HICH TECH CONSUMER GOODS FINANCIAL SERVICES TRAVEL AND TRANSPORTATIONS MEDIA AND ENTERTAINMENT PROFESSIONAL SERVICES WEB CONTACT CENTERSOCIAL MOBILE FIELD SALES FIELD SERVICE STORE IOT
  • 3. Todays Agenda Oracle Eloqua Overview Oracle Eloqua Demonstration Next Steps Modified by Jakub Malobecki
  • 4. The modern approach to marketing, through marketing automation, is to gather electronic insight of the buyer and deliver targeted and compelling digital content What is Oracle Eloqua? Result? Sales Leads + Revenue Generation Modified by Jakub Malobecki
  • 5. Modern Marketing for modern organizations Sales Dominated One-way, single channel, relationship-driven THEN Marketing plays critical role Internet-driven, analytics-driven NOW MARKETING MARKETINGSALES SALES Education Active Buying Closing Education Active Buying Closing Modified by Jakub Malobecki
  • 6. IDENTIFY TARGET AUDIENCE DESIGN CAMPAIGNS CREATE TAILORED TOUCHPOINTS MEASURE CAMPAIGN EFFECTIVENESS SCORE & RANK LEADS CREATE LANDING PAGES & FORMS Modern Marketing Modified by Jakub Malobecki
  • 7. Turn anonymous website visitors into new leads Lead Conversion Forms turn unknown individuals into sales-ready leads Digital Body Language to tailor the message How Can We Discover Qualified Leads? Forgotten leads from events and tradeshows Nurture Campaigns until theyre ready to buy Dynamic Content to tailor the message Attribute revenue to marketing efforts Closed-Loop Reporting to put real ROI to marketing KPIS are required for continuous process improvement Cost-per-lead rises when sales people acquire their leads one by one Scale repeatable processes to ensure both the sales and marketing teams are using their time effectively Use automation to score leads and minimize unqualified leads from moving forward Is Revenue Being Left Behind? Whats the Worth of Marketing? How Much Time is Lost? Modified by Jakub Malobecki
  • 8. The Tools Campaign Canvas Segmentation Lead ScoringDigital Body Language Analytics & Reporting Email & Landing Page Tools Modified by Jakub Malobecki
  • 10. Start small. Dream Big. WITH Modified by Jakub Malobecki

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