This is an example of a customer Oracle Marketing Cloud presentation followed by a solution demonstration
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Sample client presentation
1. Oracle Marketing Cloud
Customer-Centricity. Marketing Simplicity. Enterprise Ready.
Jacob Malobecki
CX Solutions Consultant
XXXXX XXXXXXXX
CX Sales & Business Development Representative
Modified by Jakub Malobecki
2. Best-in-Class Cloud Portfolio
COMMON MODERN
UISER INTERFACE
CUSTOMER MASTER DATA AS A SERVICE
STANDARDIZED
APIs
COLLABORATION ANALYTICS
CX FOUNDATION LAYER
CX APPLICATIONS
CX INDUSTRY SOLUTIONS
MARKETING SALES CPQ COMMERCE SERVICE SOCIAL MARKETPLACE
PLATFORM AS A
SERVICE
UTILITIESRETAIL
HOSPITALITY
LIFE SCIENCES
MANUFACTURING
AUTOMOTIVE
HEALTHCARE PROFESSIONAL SERVICES
COMMUNICATIONS
HICH TECH
CONSUMER GOODS
FINANCIAL SERVICES
TRAVEL AND TRANSPORTATIONS
MEDIA AND ENTERTAINMENT
PROFESSIONAL SERVICES
WEB
CONTACT CENTERSOCIAL
MOBILE
FIELD SALES
FIELD SERVICE
STORE
IOT
4. The modern approach to marketing, through marketing
automation, is to gather electronic insight of the buyer
and deliver targeted and compelling digital content
What is Oracle Eloqua?
Result? Sales Leads + Revenue Generation
Modified by Jakub Malobecki
5. Modern Marketing for modern organizations
Sales Dominated
One-way, single channel, relationship-driven
THEN
Marketing plays critical role
Internet-driven, analytics-driven
NOW
MARKETING MARKETINGSALES SALES
Education
Active
Buying
Closing Education
Active
Buying
Closing
Modified by Jakub Malobecki
6. IDENTIFY TARGET
AUDIENCE
DESIGN CAMPAIGNS
CREATE TAILORED
TOUCHPOINTS
MEASURE CAMPAIGN
EFFECTIVENESS
SCORE & RANK
LEADS
CREATE LANDING
PAGES & FORMS
Modern Marketing
Modified by Jakub Malobecki
7. Turn anonymous website visitors into new leads
Lead Conversion Forms turn unknown individuals into
sales-ready leads
Digital Body Language to tailor the message
How Can We Discover
Qualified Leads?
Forgotten leads from events and tradeshows
Nurture Campaigns until theyre ready to buy
Dynamic Content to tailor the message
Attribute revenue to marketing efforts
Closed-Loop Reporting to put real ROI to marketing
KPIS are required for continuous process
improvement
Cost-per-lead rises when sales people acquire their leads
one by one
Scale repeatable processes to ensure both the sales and
marketing teams are using their time effectively
Use automation to score leads and minimize unqualified
leads from moving forward
Is Revenue Being Left
Behind?
Whats the Worth of
Marketing?
How Much Time is Lost?
Modified by Jakub Malobecki
8. The Tools
Campaign Canvas Segmentation
Lead ScoringDigital Body Language
Analytics & Reporting
Email & Landing Page Tools
Modified by Jakub Malobecki