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This document summarizes the key features of Samplify, a self-service market research platform. Samplify allows researchers to interview millions of targeted consumers and gain quick actionable insights with just a few clicks. It offers an easy drag-and-drop interface to build sophisticated surveys for free. Researchers can also use pre-built third party surveys. Samplify provides global audiences and precision targeting of over 800 consumer attributes from dozens of countries. It offers real-time controls, reporting, and export of responses in industry standard formats to help researchers gain insights efficiently.
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As brands expand their use of digital media and adtech to engage and build relationships with consumers, the ability to translate performance data into meaningful insights about what’s working and what’s not has become an essential part of marketing success. According to a new report published by Brand Innovators and Origami Logic, however, only 3 out of 10 marketers currently excel in their efforts to extract insights from their marketing performance data. We’ll dive into the survey findings and explore why 80% of marketers are putting more focus on measuring performance in 2017. You’ll walk away with practical tips about how your organization can improve its measurement effectiveness.Gartner Digital Marketing Conference 2016: Theater Session (C. Slovak) 
Gartner Digital Marketing Conference 2016: Theater Session (C. Slovak) Tealium
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The document discusses challenges in managing customer data across multiple vendors and technologies. It proposes that companies should focus on building a unified customer view from the center out by implementing a customer data platform (CDP) to assemble data from various sources, build customer profiles, and enable real-time sharing of data and directives with vendors. A CDP provides a single source of truth for customer data, facilitates data sharing across departments, and helps address issues like data fragmentation, siloed views of the customer, and lack of data governance.When Downtime Isn’t an Option: Performance Optimization Analytics in the Era ...
When Downtime Isn’t an Option: Performance Optimization Analytics in the Era ...CA Technologies
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In the era of the customer, preventing system downtime and fixing performance issues before they occur is more critical than ever. Discover how the power of IT analytics can help you deliver improved customer experience through root cause analysis and actionable insight to prevent problems before they occur and resolve them faster if they do. See how you can correlate data from multiple sources for real-time prediction and increased insights into the behavior of your mainframe systems and databases. Whether you are currently doing IT analytics manually, using a variety of tools, an expert or a novice, you won’t want to miss this informative session and learn about new analytics innovations that can help you reduce costs, increase operational efficiency and delight your customers.
For more information, please visit http://cainc.to/Nv2VOeEY + Neo4j: Why graph technology makes sense for fraud detection and customer...
EY + Neo4j: Why graph technology makes sense for fraud detection and customer...Neo4j
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This document discusses how graph technology can help with fraud detection and customer 360 projects in the insurance industry. It notes that insurers today struggle with identity resolution, siloed data, and reactive policies. This leads to an inability to get a full customer view or recommend next best actions. Graph databases provide a unified customer view by linking different data sources and modeling relationships. This enables capabilities like predictive analytics, personalization, and improved fraud identification. The document outlines how to build a customer golden profile with a graph database and provides examples of insights that can be gained. It also discusses proving the value of the graph approach and making graphs a long-term, sustainable solution.Samplify Sales Sheet_Bobby
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