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Samsung Case Study

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Rajat Garg

Analysis of addressing competition and driving growth from mini case of Samsung. Source: Marketing Management by Kotler and Keller

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Samsung Case Study
LEE BYUNG-CHULL (1910 - 1987) FOUNDER IT ALL STARTS HERE
WHEN DID COMPANY DIVERSIFIED ITS BUSINESS?
In the late 1960s, Samsung Group entered the electronics industry.
Samsung Case Study
IN 1980s THEY STARTED MAKING SWITCHBOARDS, TELEPHONES AND FAX MANUFACTURING SYSTEMS
WHAT ARE REASONS BEHIND SAMSUNGS
Samsung began to invest heavily in research and development
Initially focused on televisions and semiconductors
Continued investing in Research and Development
Established a joint venture in order to provide supply of LCD panels for both
Samsung focused over strategies in building strong BRAND
Samsung Electronics is the now one of the world's largest mobile phone maker
COMPETITORS IN THE INDUSTRY
WHAT ARE THE COMPETITVE STRENGTHS OF SAMSUNG?
1. Loyal Customers 2. Financially Strong 3. Good Relations With Suppliers 4. Consistent Innovations
VARIOUS STRATEGIES APPLIED MARKETING STRATEGIES Increased market share and reduced the costs of products. PRODUCT STRATEGIES Adopted diversification in order to make their products available for all segments of market. For ex. Samsung Electronics are manufacturers of various electronic products from lithium ion batteries to electronic appliances PRICING STRATEGIES Used Adaptive Pricing Strategies such as scanning price and competitive price For ex. Samsung sold smart phones at cheaper rates than Nokia. POSITIONING STRATEGIES Implemented effective technologies to overtake competitors.
Samsung Case Study
Samsung is looking forward grow in Life care along with Infotainment. Also striving forward to achieve their goals by 2020.
SUMMARY HISTORY OF SAMSUNG PRODUCTS OFFERED REASONS BEHIND SUCCESS COMPETITORS OF SAMSUNG GREATEST COMPETITIVE STRENGTHS OF SAMSUNG VARIOUS STRATEGIES IMPLEMENTED WHATS NEXT FOR SAMSUNG?
DISCLAIMER CREATED BY RAJAT GARG, PCCOE PUNE, DURING A MARKETING INTERNSHIP, BY PROF. SAMEER MATHUR, IIM LUCKNOW.

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Samsung Case Study

  • 2. LEE BYUNG-CHULL (1910 - 1987) FOUNDER IT ALL STARTS HERE
  • 3. WHEN DID COMPANY DIVERSIFIED ITS BUSINESS?
  • 4. In the late 1960s, Samsung Group entered the electronics industry.
  • 6. IN 1980s THEY STARTED MAKING SWITCHBOARDS, TELEPHONES AND FAX MANUFACTURING SYSTEMS
  • 7. WHAT ARE REASONS BEHIND SAMSUNGS
  • 8. Samsung began to invest heavily in research and development
  • 9. Initially focused on televisions and semiconductors
  • 10. Continued investing in Research and Development
  • 11. Established a joint venture in order to provide supply of LCD panels for both
  • 12. Samsung focused over strategies in building strong BRAND
  • 13. Samsung Electronics is the now one of the world's largest mobile phone maker
  • 14. COMPETITORS IN THE INDUSTRY
  • 15. WHAT ARE THE COMPETITVE STRENGTHS OF SAMSUNG?
  • 16. 1. Loyal Customers 2. Financially Strong 3. Good Relations With Suppliers 4. Consistent Innovations
  • 17. VARIOUS STRATEGIES APPLIED MARKETING STRATEGIES Increased market share and reduced the costs of products. PRODUCT STRATEGIES Adopted diversification in order to make their products available for all segments of market. For ex. Samsung Electronics are manufacturers of various electronic products from lithium ion batteries to electronic appliances PRICING STRATEGIES Used Adaptive Pricing Strategies such as scanning price and competitive price For ex. Samsung sold smart phones at cheaper rates than Nokia. POSITIONING STRATEGIES Implemented effective technologies to overtake competitors.
  • 19. Samsung is looking forward grow in Life care along with Infotainment. Also striving forward to achieve their goals by 2020.
  • 20. SUMMARY HISTORY OF SAMSUNG PRODUCTS OFFERED REASONS BEHIND SUCCESS COMPETITORS OF SAMSUNG GREATEST COMPETITIVE STRENGTHS OF SAMSUNG VARIOUS STRATEGIES IMPLEMENTED WHATS NEXT FOR SAMSUNG?
  • 21. DISCLAIMER CREATED BY RAJAT GARG, PCCOE PUNE, DURING A MARKETING INTERNSHIP, BY PROF. SAMEER MATHUR, IIM LUCKNOW.