Samsung, Samsung history => Computer system & applications
- 1. SAMSUNG SAMSUNG is the one of the largest brand in the world. SAMSUNG is the South Korean company and there head quarter is in SAMSUNG town. Samsung is the most famous brand of the world which we use in our daily life like TV, mobile, refrigerator and now these days some watches are also in the market called Galaxy Gear. So, these technologies are the blessings of SAMSUNG. Galaxy Gear
- 2. SAMSUNG History SAMSUNG was founded by Lee Byung in 1938 as a trading company. over the next three years, the group diversified into different areas including food processing, textiles, Insurance, securities and retail . Samsung entered the electronics industry in late 1960s and in 1970 they entered in construction and Shipbuilding industry.
- 3. SAMSUNG History Following Lee's death in 1987 SAMSUNG was separated into four business groups : 1.SAMSUNG group 2.Shinsegae group 3.Hansol group 4.CJ group since 1990s SAMSUNG has increasingly their technology particularly mobile phones have become its most important source of income.
- 4. SAMSUNG History If we further talk about the history of SAMSUNG. SAMSUNG electronics was the world largest information technology company in 2012 and 4th in market value SAMSUNG heavy industries was the world's 2nd largest Shipbuilder in 2010. Samsung life insurance is the world's 14th largest life insurance company.
- 5. SAMSUNG History SAMSUNG has a powerful influence on South Korea's economic development, policies, media and culture. SAMSUNG is increasing South Korean reputation to the whole world.
- 6. Evolution of SAMSUNG logo First logo ; In 1938,SAMSUNG started out as a small trading company with forty employees. Second logo ; Second logo was developed in 1969 which was used from 1969 to 1980 First LOGO Second LOGO
- 7. Evolution of SAMSUNG logo Third logo ; Third logo was developed in 1980, whish was used from 1980 to 1993. Fourth logo ; Fourth logo was developed in 1993 which is still using Third LOGO Present LOGO
- 8. SAMSUNG Products Samsung Electronics has assembly plants and sales networks in 80 countries and employs around 3,70,000 people Since 2012. Samsung is a major manufacturer of electronic components such as lithium-ion batteries, semiconductors, chips, flash memory, home appliances, mobile devices and hard drive devices for clients such as Apple, Sony, HTC and Nokia.
- 9. SAMSUNG Products LCD and LED panels In 2004 Samsung was the world's-largest manufacturer of OLED (Organic Light Emitting Diode), with 40 percent of market share worldwide. In 2007 SAMSUNG introduced a ten-millimeter thick, 40-inch LCD television panel which was the world's first 7.9 mm panel. Moreover, SAMSUNG produces LCD's for monitors, Laptops, Mobile phones And Smart Watches displays. LCD panel OLED panel
- 10. SAMSUNG Products Home Appliances SAMSUNG has also been producing Home appliances for thier costumers since 1980. They are producing large numbers of appliances like Refrigerators, Washing machines, Microwaves, Ovens, Vacuum cleaners, Juicers, Televisions and Air conditioners.
- 11. SAMSUNG Products Mobile phones In 1977 Samsung Electronics launched the Telecommunication Network then ,after 11 years Samsung developed its first mobile phone (SH-100) in 1988. It was the first mobile phone to be designed and manufactured in Korea, but it had major connectivity problems. After working on connetivity problems, In 1993 SAMSUNG finally developed a new model (SH-700), which was quite remarkable and had a compact design. SH-100 SH-700
- 12. SAMSUNG Products Smart phones In 2009 SAMSUNG introduced its first smart phone, which was known as Samsung Galaxy. It was first phone that has Android plate form. It had many features like touchscreen, Camera with flash, Compas, gravity sensor, GPS tracker and muchmore. Now these days SAMSUNG is producing a lot of smart phones like Galaxy series and J-series. Samsung Galaxy Samsung a7
- 13. Basic Views of Marketing Strategies of SAMSUNG Identify with a particular target market or life style. Increase awarness of company or product name. Enhance corporate image. Express commetment to the comunity. Entertain key clients or rewards key employees. Permit merchandizing or promotional oppertunities.
- 14. Strategies of SAMSUNG Strategies Product inovation. Pricing. Distribution. Advertising and sales promotions. The making of a global brand. Advertising and promotional strategies.
- 15. Strategies of SAMSUNG Product Inovation Strategies Product inovation strategy is a plan to grow market share or profits through products and service inovation and SAMSUNG is the brand ambassador of bollywood movies like Ghajini, Love aj kal. to promote themselves. Distribution Strategies Along with the launch of new products SAMSUNG also consolidated its distribution system.SAMSUNG has many distribution offices with in 18 states of world.
- 16. Strategies of SAMSUNG Advertising and sales promotions In 1995, when SAMSUNG entered India then SAMSUNG start advertising and promoting their produts in India.For this SAMSUNG esteblished many advertising offices in India. The making of a global brand In 1993 SAMSUNG start globalization themselves through advertising for this purpose SAMSUNG changed its logo.
- 17. Strategies of SAMSUNG Design Strategies In 1993 SAMSUNG realized that sleek design is most important for getting success in global market so therefor SAMSUNG start working on their product designs.
- 18. Weaknesses of SAMSUNG Patent infringement SAMSUNG is infringing Apples and some other firms patents,thus, damaging its reputation and having to pay a huge amount of money in damages. Too low profit margin SAMSUNG Electronics is the largest technology business in the world in terms of revenues but it has a low gross profit and net profit margins. Although its smartphones business is quite profitable, SAMSUNGs profit margin is low due to its semiconductors sales and aggressive price cuts.
- 19. Weaknesses of SAMSUNG Competitors Apple, Sony, Dell, HP are the main buyers of SAMSUNG Electronics products as well as the firms main competitors. Lack of OS and software Software and OS production has a high profit margin that can increase companys products and brand loyalty. Without strong software and OS SAMSUNG is at disadvantage over its competitors.
- 20. Weaknesses of SAMSUNG Focus on products SAMSUNG Electronics serves 4 different industries with many different products in them. SAMSUNG is at disadvantage over its competitors because it loses a focus when competing in too many industries and too many products.
- 21. Conclusion SAMSUNG should bring itself to a strategy Platforms Reinforce Samsung connection to creativity across target Bring Samsung brand to the center of communication Think communication as Cross line - not On & Off line
- 22. Conclusion Increase DB of people connected to the brand and build relationships Start building Samsung as a Love brand