Samsung Tech Institute 2017
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Deck shared during Samsung Tech Institute 2017
Samsung Tech Institute 2017
- 3. Mobile Teamâš Supervisor Product Marketingâš Supervisor Marketingâš Associate Head of Social Digital Marketing Manager
- 5. Research App áá á¹áá¯áá²á áááá®áž áá±ááŒáž MarketDevelop
- 6. Research
- 7. Idea / Problem ⢠ááá¹áá¯á á¡ááá¹á¡áá²á±ááŒááᯠááœáá¹ážá±áážáá¯ááá¹áá²? ⢠ááá¯áá¹áááœá¬ááœááá²á Resource á±ááŒá? ⢠á±áá¬á±áá¬ááá¹ User á±ááŒá ááá¹áá¯á ááœáá¹ážá±ááá²? ⢠ááá¯áá¹á App á ááá¯á¿áá®ážá±áá¬áá¹ážá±áá¬áá¹áž ááœáá¹ážá±áážáá¯ááá¹áá«áááá¬áž?
- 8. Identify the Need ⢠Competitor ááá¹ááœá±áá¬áá¹ááœááá²? ⢠á»áá á¹á±ááá²á á¡ááá¹á¡áá²á±ááŒáá±áᬠááœáá¹ážá±áážáá¯áá áá¯ááá²ááá¬áž? ⢠Market ááá¹á±áá¬áá¹ááá®ážááá²?
- 9. ⢠ááá¯áá¹ ááá¹áá¯á Data á±ááŒááá¯á¡áá¹ááá²? ⢠áá¬á±áጠáá¯áá¹ááºááá¯áá¹ááá²? ( á¡ááºááá¹ +á±áጠ) ⢠Data ááá¯áá ááá¹á±áá¬áá¹áá ááá¹áá¯ááá¹ááá²? Feasibility Study
- 10. ⢠ááá¹áá¯á Feature á±áጠáá«ááá²? ⢠User Flow ááá¹áá¯á á»áá á¹ááá²? ⢠Detail ááá¹á±áá¬áá¹ááºáẠá±áážááá¯áá¹ááá²? App Flow
- 11. ⢠ááá¯áá¹á á¡ááá Feature á áá¬áá²? ⢠á¡ááá¯áá¬áá«ážá±áጠáá«á±ááá¬áž? ⢠Initial Cost (á¡ááºááá¹ + á±ááŒ) ááá¹á±áá¬áá¹áá¯áá¹ááá²? Remove Non-Coreâš Features
- 12. ⢠Interface áá®ááá¯áá¹ážá ááœáá¹ážáá²ááá¬áž? ááá¯áá¹áá²ááá¬áž? ⢠UX áá±áᬠáá¶á¯ážááᬠááá¹á±áá¬áá¹ááŒáá¹áá²? ⢠ááá¯áá¹ (ááá¯á) Developer á Design á¡á±áŸáá¬áá¹ážâš ááá¹á±áá¬áá¹ áá¬ážááá¹ááá¯áá¹ááá²? UI / UX
- 13. Idea / Problem Identify the Need Feasibility Study App Flow Remove Non-Coreâš Features UI / UX
- 15. Develop
- 16. Market
- 17. ⢠Copyright á¿ááá±ááá¬áž? ⢠Copyright á¡ááŒáá¹ á á á¹á±áážá¿áá®ážá¿áá®áá¬áž? Copyright Source: https://play.google.com/about/ip-deception-spam/
- 18. ⢠ááá¯áá¹ááœáá¹ááŒáá¹áá»áá³ááºáá¹áááá² Stream áá¶Ä¯á¶Äá¶Ä¹á¶Ä±á¶Äá¶Äá¶Äá¶Äá¶Ä¬á¶Äá¶Ä¬á¶Äž?
- 19. ⢠ááá¯áá¹ááœáá¹ááŒáá¹áá»áá³ááºáá¹áááá² áá¶áááá¹áá á¹áá¯ááᯠá»ááá¹ááá¹á¿áá®áž áá¶á¯ážááá±ááá¬áž?
- 20. ⢠ááá¯áá¹ááœáá¹ááŒáá¹áá»áá³ááºáá¹áááá² áá¶áááá¹áá á¹áá¯ááᯠá»ááá¹ááá¹á¿áá®áž áá¶á¯ážááá±ááá¬áž?
- 21. ⢠ááá¯áá¹ááœáá¹ááŒáá¹áá»áá³ááºáá¹áááá² áá¶áááá¹áá á¹áá¯ááᯠá»ááá¹ááá¹á¿áá®áž áá¶á¯ážááá±ááá¬áž?
- 23. ⢠ááá¹ App Store á±ááááá¹ááœá¬áá²? ⢠Freelance áá¬áž? Company á¡á±áá¬áá¹ááá¬áž? ⢠Cash Flow á¡ááŒáá¹ á á®á á¥á¹áá¬ážáá¬áž?âš Android - 25USD/Yrâš Apple - 99USD/Yr ⢠Paid áá¬áž? Free áá¬áž? ⢠In-App Purchases á±áጠáá¯áá¹ááœá¬áá¬áž? ⢠In-App Ads á±áጠááá¹áá¶ááœá¬áá¬áž? Developer Account
- 24. ⢠Key Performance Indicator (KPI) á±ááŒâš ááá¹ááœáá¹á¿áá®ážá¿áá®áá¬áž? ⢠Business Mission/Vision á±ááŒá±áá¬? ⢠áá á¹á/ áá¶á¯ážá/ áá á¹ááœá á¹ Goal á±ááŒá áá¬áá²? ⢠Report á±ááŒááœá¬ áá¬ááᯠááá¹áŸáááá²?âš - Overview (Summary)âš - Screens (screen views, unique screen views,âŠ)âš - Behavior Flow (How users use your app?)âš - Crashâš - App loading timeâš - Top events report (Downloads, click ads,âŠ) Source: https://conversionxl.com/blog/mobile-app-analytics/ Analytics
- 25. ⢠ááá¯áá¹á Customer á ááá¹ááœá¬áá²? âš áá¬áááá³áá¹ááá¹áá²? ⢠Product Life Cycle á¡ááá¹áááá¹áá¡ááŒáá¹âš ááá¹áá¯áá»ááá¹ááá¹áá¬ážáá²? ⢠Customer Support ááá¹áá¯áá±áážááá²? ⢠Revenue Model á áá¬áá²?âš One Time, Up-front feeâš Up-front fee + In-app Purchaseâš Free + In-app Purchaseâš Free for âLiteâ + Paidâš Free + Adsâš Subscriptionâš Cross Promotion Source: https://www.apptamin.com/blog/app-marketing-strategy/ Promote
- 26. ⢠Customer Contact Point ááá¹ááœáá¯ááœááá²? ⢠Competitor Analysis on UF ⢠Customer Complaints = New Idea User Feedback Source: https://www.apptamin.com/blog/app-marketing-strategy/
- 27. ⢠Update áá¯áá¹ááá¹á Timeline Plan ááŒá²á¿áá®ážá¿áá®áá¬áž? ⢠áá°á Update Plan á Analytics áá²á ááá¯áá¹áá²ááá¬áž? ⢠Feature ááá¹ááá¯ážááœá¬áá¬áž? âš Product Family ááá¹ááá¯ážááœá¬áá¬áž? Update
- 29. Mark Zuckerbergâš Facebook 25-Yr-Old Matt Mullenwegâš wordpress 25-Yr-Old Pete Cashmoreâš Mashable 24-Yr-Old Blake Rossâš Mozilla Firefox 24-Yr-Old á¡ááá¹ áá ááœá á¹á±á¡á¬áá¹ á±á¡á¬áá¹á»ááá¹áá²ááá²ááá°á±ááŒ
- 30. We all starts from ground zero.âš Donât worry about failureâš You only have to be right once. - Drew Houston (Dropbox CEO)
- 31. I have not failed. Iâve just âš found 10,000 ways that âš wonât work. - Thomas A Edison
- 32. Contact Me @ Messenger : Alex Khineâš âš Email: settzin@gmail.comâš âš Viber Number : +9599 7572 7572