Sandra Tavali
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Sandra Tava Li is a Senior Digital Director at Tribal DDB Taiwan with over 20 years of experience in digital marketing. She has held leadership roles developing digital strategies for major brands at agencies including JWT, Draftfcb, and Amnesty International Taiwan. Currently, she owns the delivery and quality of digital projects for clients at Tribal DDB Taiwan across industries like gaming, FMCG, finance, and more.
Sandra Tavali
- 1. Sandra Tava Li Senior Digital Director at Tribal DDB Taiwan sandrawcl@gmail.com Experience Senior Digital Director (TribalDDB) at DDB Taiwan Group September 2012 - Present (8 months) - Working on the digital accounts / team for high profile consumer brands, with the opportunity to expand as the team and client portfolio grows. * Own the delivery and quality of digital projects for clients based on the deep technical understanding of the digital landscape, trends and market opportunities. - Sound financial management to ensure profitability of client and project Client servicing: tw.battle.net www.885-995.com prj.gamer.com.tw/2013/wowevent0304/ www.heysong-camellia.com.tw www.skittles.com www.skittlesupsidedown.com.tw www.fidelity.com.tw www.heysong.com.tw Digital Media Consultant at Digital Media Consultant 2001 - Present (12 years) Director (Taiwan Section) at Amnesty International 2010 - 2012 (2 years) (Secretary-general in Amnesty International Taiwan) - Organization management and development, financial budget control. - Leveraging the digital media and social media to International campaign strategy and production. - Digital e-Marketing promotion (BTL+ATL) and online social media interaction: Efficient Communication to target audiences, donators and board members - Sales (Donation) strategy planning and achievement. - Membership program enhancement and growth. Marketing event and campaign project successful cases: -PTS news#Amnesty international stands for human rights in any condition#http://youtu.be/PTfsnT5MJ50 -ChinaTimes#AI 50 Poster exhibition# http://goo.gl/Oc5Yd -United Nations Guiding Principles on Internal Displacement# http://goo.gl/JqFMH Page1
- 2. www.amnesty.org www.amnesty.tw Director of Digital Marketing at JWT 2008 - 2008 (less than a year) - Business Lead, Client media strategy planning - Create and execute project work plans and revise as appropriate to meet changing needs and requirements - Communicate effectively with clients to identify needs and evaluate alternative business solutions - Manage day-to-day interaction with customers - Nurture and deepen lasting relationships with customers by continually seeking opportunities to increase customer satisfaction - ensure on-time and on-budget project delivery - Monitor team member progress CLIENT# Nokia#Sakura (Kitchen) #Pfizer #Unicharm #Uni-President #Unilever Director of Digital Marketing at Draftfcb 2006 - 2008 (2 years) - Business Lead, Client media strategy planning - Create and execute project work plans and revise as appropriate to meet changing needs and requirements - Communicate effectively with clients to identify needs and evaluate alternative business solutions - Manage day-to-day interaction with customers - Nurture and deepen lasting relationships with customers by continually seeking opportunities to increase customer satisfaction - ensure on-time and on-budget project delivery - Monitor team member progress CLIENT: Heysong #Taiwan mobile #Council for Cultural Affairs #HYUNDAI #Hong Kong Tourism Board #CaiChang International DVD# Rinnai Deputy Manager of Digital Media at KADOKAWA Contents Gate Co.,Ltd 2001 - 2006 (5 years) Online-marketing Lead, Business partner developed including: PHS, TCC, CHT, FET, Hinet, 7-11, Yahoo#PC Home, AEON Card. Citibank, Sales performance demonstrated more than 200% increment per year. - eCommerce#Online bookstore, web membership / event directing - Digital Media strategizing / Business coordinating - Digital content / Wireless mobile content services maintenance - Database Management: http://www.kadokawa.com.tw/index_content.asp) Page2
- 3. http://www.kadokawa.com.tw/ http://www.walkerland.com.tw/ Account Manager / Project Manager at Agenda 1999 - 2001 (2 years) Project proposal, pricing negotiation Executive project manager, company alliance project coordinator, Web event planner. Project: www.udn.com, www.udnstars.com , www.acer.com , www.cw.com.tw , www.ericsson.com.tw, www.msn.com.tw. Languages Chinese English Taiwanese Skills & Expertise Digital Marketing Consultant Digital Media Integration Digital Marketing Director Digital Marketing Digital Strategy Digital Engagement Social Media ROI Social Media Best Practices Sales Growth Growth Strategies Profitable Growth Education The Johns Hopkins University MM, CM, 1993 - 1999 Page3
- 4. Sandra Tava Li Senior Digital Director at Tribal DDB Taiwan sandrawcl@gmail.com Contact Sandra Tava on LinkedIn Page4