Sanford Forte @ Ebook Lab Italia 2011 - Nuovi business model per la scolastica, il caso Flat World Knowledge
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Possibile portare in Italia lesperienza di Flat World Knowledge? Senza ampliare il digital divide, senza compromettere la qualit dei contenuti e senza disorientare gli insegnanti? --- Sanford Forte will discuss 1) current problems in the textbook marketplace; 2) Flat World Knowledge and other Open solutions to those problems; 3) the real and potential disruptive impact of Flat World Knowledge and other Open licensing models in several publishing segments including primary schools, foreign markets, scholarly publications, online education, learning assessment, and learning management systems, etc.; 4) the market response from teachers, students, authors, and schools; 5) How should educational publishing companies be positioning themselves, given Open licensing and other innovations?
Sanford Forte @ Ebook Lab Italia 2011 - Nuovi business model per la scolastica, il caso Flat World Knowledge
- 1. Keeping Education Accessible and Affordable: Open Textbooks are Good for Education, Business, and Society Nuovi Business Modeli per la scholastica Sanford Forte
- 3. Education is the black gold of the 21st century
- 4. Authors Educational Faculty Students institutions
- 5. Proprietary Textbook Models
- 7. Emerging Solution - Open
- 9. What is Open ? No Rights Reserved Public Domain
- 10. What is Open ? No Rights Reserved Public Domain
- 11. Open Rights The 4Rs of Openness v金Reuse Right to copy and use verbatim copies v金Redistribute Right to share copies v金Revise Right to adapt, rework, and improve v金Remix - Right to combine into new OERs
- 12. ONLINE FREE What is Open NOT ? WIKI
- 13. The $200 Textbook How Did We Get Here?
- 14. 1980 s
- 16. 1990 s
- 18. 2000 s
- 22. U
- 23. U
- 24. U
- 25. U
- 26. Stewart Calculus $205 Campbell Biology $193 U Wade Psychology $140 Mankiw Economics $192 Brown Chemistry $207
- 34. Source: With Their Whole Lives Ahead of Them by Jean Johnson, Jon Rochkind. Amber N. Ott & Samantha DuPont Prepared with support from the Bill & Melinda Gates Foundation
- 35. U
- 36. U
- 37. U
- 38. Value Gap Meets the Internet
- 49. By George, we ll cut the time between editions in half!
- 51. Open Textbooks by EXPERT AUTHORS Free Online. Affordable Offline. Rewritable Anytime.
- 52. Authors Faculty Students Quality Open Choices Textbooks
- 53. Authors Quality Open Choices Top Professionally Fully Authors Developed Supported
- 54. Authors Quality Open Choices Top Professionally Fully Authors Developed Supported
- 55. Faculty Quality Open Choices Top Professionally Fully Authors Developed Supported
- 56. Faculty Quality Open Choices Top Professionally Fully Openly Customization Authors Developed Supported Licensed Platform
- 69. (Citation will appear at end of chapter)
- 72. Publish This Book v金Rebuild the book (toc, index, pagination, etc.)
- 73. Publish This Book v金Rebuild the book (toc, index, pagination, etc.) v金Generate multiple learning formats ≒Web-Based Book (HTML) ≒Printed Books (PDF High-Res) ≒Print-it-Yourself Books (PDF Low-Res) ≒Mobile Reader Books (ePub & .mobi for iPad, Kindle, etc) ≒Audio Books (.MP3) ≒Accessible Books (Daisy-Readable and Digital Braille)
- 74. Publish This Book v金Rebuild the book (toc, index, pagination, etc.) v金Generate multiple learning formats ≒Web-Based Book (HTML) ≒Printed Books (PDF High-Res) ≒Print-it-Yourself Books (PDF Low-Res) ≒Mobile Reader Books (ePub & .mobi for iPad, Kindle, etc) ≒Audio Books (.MP3) ≒Accessible Books (Daisy-Readable and Digital Braille) v金Let students choose the best format for them
- 76. In all the years I ve been a professor, we ve never had the perfect book. Now we doand it s affordable. -Dr. Scott Hunt, Econ Committee Chair, Columbus State CC
- 77. Faculty Quality Open Choices Top Professionally Fully Openly Customization Authors Developed Supported Licensed Platform
- 78. Students Quality Open Choices Top Professionally Fully Openly Customization Free Authors Developed Supported Licensed Platform Online Web-Hosted Accessible Versions
- 80. Students Quality Open Choices Top Professionally Fully Openly Customization Free Format Authors Developed Supported Licensed Platform Online Choices
- 81. Students Quality Open Choices Top Professionally Fully Openly Customization Free Format Authors Developed Supported Licensed Platform Online Choices In Bookstore or Direct-to-Student Softcover
- 82. Students Quality Open Choices Top Professionally Fully Openly Customization Free Format Authors Developed Supported Licensed Platform Online Choices Softcover Audio PDF iPad / Kindle / Sony iPhone
- 83. Students Quality Open Choices Top Professionally Fully Openly Customization Free Format Study Authors Developed Supported Licensed Platform Online Choices Aids Audio Study Guides Online Quizzes Digital Flashcards
- 89. PDF page (point out that TOC nav works for pDF) then hit Full Page
- 95. Quality Open Choices Top Professionally Fully Openly Customization Free Format Study Authors Developed Supported Licensed Platform Online Choices Aids
- 96. Institutional License Model Quality Open Per User Choices Seat License Top Professionally Fully Openly Customization Digital Print Options Authors Developed Supported Licensed Platform Rights Or Rights
- 97. Benefits
- 99. + 100 rs ho Aut u汲Income u汲Market Share Gain u汲Customer Retention u汲Behavioral Data u汲Social Impact
- 100. + 0 100 rs 1,30 ty ho l Aut Facu u汲Income u汲Quality u汲Market Share Gain u汲Control (content) u汲Customer Retention u汲Control (timing) u汲Behavioral Data u汲LMS/Course Integration u汲Social Impact u汲Affordability & Access
- 101. + 0 00 100 rs 1,30 ty 150,0 ts ho l en Aut Facu Stud u汲Income u汲Quality u汲FreeAccess u汲Market Share Gain u汲Control (content) u汲Affordable Choices u汲Customer Retention u汲Control (timing) u汲Immediacy u汲Behavioral Data u汲LMS/Course Integration u汲Predictability u汲Social Impact u汲Affordability & Access u汲Greater Success
- 102. Status
- 103. AUTHORS FACULTY / INST. STUDENTS ($) u汲 102 authors under contract u汲 FA10: 1,250 classes & 85k students u汲 50% free to paid conversion u汲 74 titles in pipeline u汲 $3m+ booked contracts @ for-profits u汲 B&W #1; PIY #2 u汲 24 titles published u汲 Wide range of colleges u汲 Top 125 Strategy
- 104. University of Texas Purdue University University of Wisconsin United States Air Force Academy
- 106. Enabling Technology & Future Direction
- 113. In Conclusion...
- 114. SOCIAL BENEFITS Any college experience produces a measurable benefit when compared with no postsecondary education. Positive correlation between higher levels of education and higher earnings for all racial/ethnic groups and for both men and women. The young children of college graduates display higher levels of school readiness indicators than children of non-college graduates. The income gap between high school graduates and college graduates has increased significantly over time.
- 115. MORE SOCIAL BENEFITS Longer life spans. Better access to health care. Better dietary and health practices. Great job satisfaction. Less dependency on government assistance. Greater use of seat belts. More continuing education. Greater internet access. Greater attendance at live performances. Greater participation in leisure and artistic activities. More book purchases. Higher voting rates. Greater knowledge of government. Greater community service and leadership. More self-confidence.
- 116. A Lesson From 堰庄壊岳看姻霞
- 119. . TION DISRUP Primary schools (Embed Cognitive Neuroscience into Assessment models) Scholarly publications (Open Journal distribution) Online education (Education 3.0 = Institutional Upheaval) Learning assessment (AI-Expert System Branching) Learning management systems (Open and Social) International markets (Innovation w/o lLegacy Burdens)
- 120. ENABLE: Create, Communicate, Control Educate! Generatives: Authentication, Certification, Just-in Time, etc. Leverage New Modalities and Platforms (including Social/Peer Learning) Online education (Education 3.0 = Institutional Upheaval)
- 121. ENABLE: Create, Communicate, Control Partner with Demand Side of Education Deploy Learning assessments (AI-Expert System Branching) Learning management systems (Open and Social) International markets (Innovation w/o Legacy Burdens)
- 122. Reference v金 Flat World Knowledge: Commercial Open Source Textbooks v金 Make Textbooks Affordable: listing of open textbooks and resources (including reports) v金 Connexions: open access repository with over 6,000 educational modules & POD back-end v金 Wikibooks: Wikimedia project begun in 2003 to produce open textbooks that anyone can edit v金 Global Text Project: managed development with global emphasis v金 Community College Consortium for Open Education Resources: promote adoption and development of OER s v金 The Assayer: displays lists of open textbooks v金 MERLOT: organized, searchable, and peer-reviewed (some) OER s now also hosting textbooks v金 OER Commons: a federated search site across various search parameters v金 Creative Commons: wealth of information on licensing aspects of opent content v金 Hippocampus: primarily K-12 but growing portfolio of high quality modules in higher ed v金 CK-12 and Curriki: two K-12 providers of open textbooks and modules v金 Lulu: online self-publishing tools, print-on-demand capability, distribution channels & ecommerce v金 Wikeeducator: promotes collaborative authoring and use of OER by providing wiki tools