BG Innovations is a French company that handcrafts high-quality musical instrument accessories. The document introduces their new collection of guitar straps that were designed based on musician feedback. The straps are made of materials like nylon, leather, and exotic leathers. They feature patented additions like cotton padding, polar wool, and non-slip ribbons for enhanced comfort and performance. The collection includes nyon, vintage, deluxe, and glam styles of straps. BG Innovations also offers care products, mediators, picks, and other accessories to complete musicians' needs.