ANZ aims to expand its retail and wealth businesses in the Asia Pacific region by catering to the rising number of affluent and emerging affluent customers. ANZ's strategy focuses on four pillars: customer centricity, connectivity across Asia Pacific and Australia/New Zealand, emerging affluent customer needs, and delivering the best channels. ANZ differentiates itself through its AA credit rating with major ratings agencies, which few other banks have, and its connectivity across Asia and the Pacific to support increasingly mobile affluent customers. Sen believes in establishing discipline through fact-finding and data analysis before making financial decisions and reviews all relevant information to make sound decisions. He views Indonesia as an important growth market where ANZ can
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Sanjoy Sen - Indonesia Lifestyle Magazine - April 2013
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We understand your need to expand as well as the time goes by. ANZ keeps you provides a
room to grow and significant support to ensure your financial freedom.
BETTER FUTURE
WITH ANZ
Q. What is your strategy to expand ANZ’s retail and wealth
businesses in the region?
Asia Pacific is the fastest growing economic region in
the world and we are focused on catering to the rising number
of Âaffluent and emerging affluent customers in this region. We
aim to be the preferred bank for these customers by deliver-
ing superior relationship and service levels. Our retail banking
strategy is built on four pillars: customer centricity, connectiÂ
vity across Asia Pacific, Australia and New Zealand, emerging
affluent and affluent customer needs, and delivering the best
channels for our customers.
Q. What differentiates ANZ’s wealth proposition com-
pared to its competitors?
ANZ is among the highest-rated banks globally, with an
AA band credit rating with all three major ratings agencies
(S&P, Moody’s, Fitch). This is something only a handful of banks
can lay claim to. Our connectivity across Asia and the Pacific
is our key competitive advantage. It allows us to support afflu-
ent and emerging affluent clients customers, who are increas-
ingly mobile within and across the region. Our strength in AUD
and NZD products also makes us the bank of choice for these
Âsophisticated customers who wish to tap into opportunities in
Australia and New Zealand. Â
Q. What financial advice do you find useful?Â
It is important to understand one’s risk appetite and finan-
cial goals, both in the short and long term. These include edu-
cation funds for children, retirement plans and lifestyle needs.
There are numerous investment products in the market and it
is important to select the appropriate solutions for one’s needs.
In short - one should diversify their financial investments and
create a balanced portfolio with the right mix of risk and re-
turns. When starting an investment portfolio, wealth planning
tools such as ANZ’s A-Z Review can be helpful in providing a
comprehensive analysis of one’s risk appetite and recommend-
ing a suitable portfolio for one’s financial needs.Â
Q. What’s your own philosophy in managing finances?Â
I’m an engineer by training and it has helped me to esÂ
tablish a discipline of fact-finding and data analysis before
Âmaking any decisions. I adopt the same approach with financial
management. Following global macroeconomic, political and so-
cial events helps me to shape my financial views and outlook.
Reviewing all relevant sources of information allows me to
sharpen my instinct for sound financial decisions. Â
Q. What is your view regarding the potential of Indone-
sia’s growing middle class and how it will impact your decision
making in your business in Indonesia?
Indonesia is an important growth market for us. With a
thriving economy, relatively low credit card penetration and
high interest rates, we see a large potential demand for wealth
management in Indonesia. It is a demand that we can support
with a well-established franchise, backed by a strong brand and
a full suite of products for affluent and emerging affluent cus-
tomers here. Our Cards business in Indonesia is doing very well.
Growth in our Wealth Management and Mortgage business is
also very healthy and we are well-positioned to be one of the top
foreign banks in Indonesia. [fp]
Exclusive interview with Sanjoy Sen
Managing Director, Retail Banking Asia Pacific