Rakesh Chandra Joshi's travel agency aims to create memorable holidays in Rajasthan that exceed client expectations while maintaining a respectful work environment. The vision is to become the leading operator in the region through high quality services, products, and social/environmental responsibility. A market survey found that 55% of people want peaceful, rejuvenating holidays from busy lives and the agency covers areas that competitors do not. The business plans to expand across India and add its own accommodation and transportation services.