Sap partner inbound marketing guide
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How SAP Partners can leverage Inbound Marketing to drive sales. Whether selling SAP services, licenses, support, applications or training, SAP Partners need a better way than how it is done today. Written by a SAP Insider, these techniques are the gold standard in getting both existing and potential SAP Customers to come to you. This is how even the smallest SAP Partner can penetrate the most heavily fortified customer.
Sap partner inbound marketing guide
- 1. Text SAP Partners How to Leverage Inbound Marketing
- 2. Leveraging the Partnership SAP Partners Service Developer Infrastructure Global
- 3. Attract SEO Blog Social Mecia Sites Mobile Optimization Inbound Methodology Convert CTAs Forms Landing Page Optimization Close Lead Nurturing CRM Personalization Lead Scoring Sales Alerts Delight Feedback Form Social Strangers Visitors Leads Customers Promoters
- 4. Attract More than 20000 SAP Partners Globally Differentiation Product Service
- 5. Service Differentiation Thought Leadership Customer Education Unique Insight
- 6. Product Differentiation Value Proposition Implementation Savings Increased Revenue Transformational Strategy
- 7. Convert Customers Want to Know 2 Things Why You Why Now
- 9. Close Customers Want to Buy Dont want to be sold Yet the sale must take place
- 10. Buying Process How does yours work Do you make it-easy, transparent and the obvious choice?
- 11. Delight Customers Need to Succeed How Do You Ensure They are Wildly Successful What is your Support Offering
- 12. More than Go-Live Post Go-Live Support Golden Opportunity Lay out the Roadmap
Editor's Notes
- #2: SAP doesnt issue a franchise type partner guide.
- #3: These are just a few of the different types of SAP partners
- #4: SAP itself is pushing the Inbound Marketing methodology more than ever: It is cheaper on a cost per lead basis than outbound, but SAP doesnt actually deliver a complete marketing automation platform, such as that delivered by Hubspot.
- #5: The 20,000 is from SAPs own website for partners.
- #6: Thought leadership is not something you can buy, you must actually be a thought leader by producing thought provoking and useful content on a regular basis
- #7: Implementation cost are always a key concern, but they are never the point of an implementation, value delivery is.
- #8: They also will be researching you on the web long before you close a deal and well after you have established a relationship.
- #9: These are just a few of the types of content you can offer as a SAP partner. The challenge is delivering it to the right audience, specifically, your buyer persona.
- #10: These is true in a lot of industries, and SAP is not exception.
- #11: Heres a test, call your business and try to buy SAP software, service, training, support, or even hardware. How does it work?
- #12: They say the key is to determine your success measurements before the Go-Live. But business moves pretty fast, and you will have to constantly find ways to delight your customer.
- #13: Customers are looking for ways to expand their SAP footprint. Can you provide the roadmap?
- #14: Contact lonnie.Ayers@SAPBWConsulting.com to get started on your Inbound Marketing journey.