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“ SAS CODING - Study on Customer’s Preferences
for High-Class Gated Community Residential Flats
in OMR, Chennai”
Akshaya Private Ltd.
Faculty Facilitator
Dr. James Daniel paul
VIT Business School, Chennai
Geetha. P
13MBA1022

INDUSTRY PROFILE
Residential Real Estate Industry has increase in growth in the
past few years owing to the following reasons:
 Continuous growth in population
 Migration towards urban areas
 Ample job opportunities
 Growing income levels
 Rise in nuclear families
 Easy availability of finance
Demand for houses increased especially in urban areas

COMPANY PROFILE
'Passion, Principles and Performance'

• Akshaya Private Ltd. is a construction and a real estate
company
• Founded in 1995 by T. Chitty Babu
• Both commercial and residential projects all over India
• More than 10 successful projects in OMR, viz. Akshaya
Today/January/Adair/unCompromise/Abov/Tango
• CREDAI partner/member
• IGBC certified
• Competitors : Pacifica Aurum, TVH, Appasamy Real Estates,
Radiance Shine , Hiranandhini, Ceebros, Adorit etc

OBJECTIVES
 To find out customer preference for the key attributes with reference
to the buying decisions of high class gated community residential
flats.
 To study the set of factors that a consumer takes into consideration
while making a decision of buying a home in OMR, Chennai.
 To find out buying preferences of the consumers with respect to
 location
 Prize
 size
 Amenities
 Brand preference of the property

FACTORS INFLUENCING BUYING DECISION OF THE
PROPERTY
PURCHASE OF
HOME
Location
Cost
Facilities
Growth
Rate
Proximity
to Work
Place
privacy
Amenities
Exteriors
Interiors
Neighbor
hood
Timely
possession
Green
Environ
ment

FACTORS INFLUENCING BUYING
DECISION OF THE PROPERTY
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
MEAN
7.10 FACTORS INFLUENCING BUYING DECISION OF THE PROPERTY
Location / Place
Cost/Price
Facilities/Product
Growth Rate/ Promotion
Proximity to Work Place
Privacy
Amenities
Ideal Ticket size of the Flat
Day Lightning Provision/NaturalLight
Exteriors
Interiors
Social Class of Neighbourhood
Timely Possession of the Property
Green Environment

SAS CODING-Sampling for
Akshaya Builders
• Import two unequal excel files with a common field
• Joining the two unequal files
• Frequency table
• Chi-square
• Descriptive Statistics
• ‘t’ test
• Correlation
• Regression
• Logistic Regression
• Anova
• Factor Analysis

SAS CODING
Importing Multiple unequal excel files with a common field
/* Datastep Start */
Proc import datafile = "C:UsersGEELUKEDesktop
GeembaInputfilesAkshayp1.xls"
out=work.Akshayp1 replace;
sheet="Income";
range="a1:b121";
getnames=yes;
Run;
Proc import datafile = "C:UsersGEELUKEDesktop
GeembaInputfilesAkshayp2.xls"
out=work.Akshayp2 replace;
sheet="Factors";
range="a1:o121";
getnames=yes;
Run;

SAS CODING
Joining Multiple unequal files
Proc sql;
create table work.AkshayOMR as
select *
from work.Akshayp1, work.Akshayp2,
work.Akshayp3, work.Akshayp4, work.Akshayp5,
work.Akshayp6, work.Akshayp7
where Akshayp1.Sno= Akshayp2.Sno =
Akshayp3.Sno = Akshayp4.Sno = Akshayp5.Sno =
Akshayp6.Sno = Akshayp7.Sno
order by Akshayp1.Sno;
quit;
Note: AkshayOMR is the combinations(join) of all
files.

SAS CODING
Frequency table
• /*frequency*/
• Proc freq
data=work.Akshayp2;
tables Loc Cost Facilities
GrowthRate
ProximitytoWorkPlace
Privacy Amenities
FlatSize LightProv
Exteriors Interiors
SocClassNeighbr
PossesnTime
GreenEnv;
• run;

SAS CODING
Chi-square
/*Chisq*/
Proc freq data=work.AkshayOMR;
tables Budget*BHKType /Chisq;
run;

SAS CODING
Descriptive Statistics
/* Mean values */
Proc means data =work.Akshayp2;
var Loc Cost Facilities GrowthRate
ProximitytoWorkPlce Privacy Amenities
FlatSize LightProv Exteriors Interiors
SocClassNeighbr PossesnTime
GreenEnv;
run;

SAS CODING
‘t’ test
/*ttest*/
Proc ttest data=work.AkshayOMR;
var Budget;
var Loc Cost Facilities GrowthRate ProximitytoWorkPlce Privacy Amenities FlatSize
LightProv Exteriors Interiors SocClassNeighbr PossesnTime GreenEnv;
run;

SAS CODING
Correlation
/*correlation*/
Proc corr data=work.AkshayOMR;
var Budget;
Var BHKType;
/*var Loc Cost Facilities GrowthRate ProximitytoWorkPlce Privacy Amenities FlatSize
LightProv Exteriors Interiors SocClassNeighbr PossesnTime GreenEnv;
*/
run;

SAS CODING
Regression
/*regression*/
Proc reg data=work.AkshayOMR;
model Budget=BHKType;
run;
quit;

SAS CODING
Logistic Regression
/*Logistic proc*/
Proc logistic data=work.AkshayOMR;
model Budget=BHKType;
run;

SAS CODING
Creating Bar charts for Factors(Cost Vs Amenities)

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SAS Research - A Study on Customer’s Preferences for High-Class Gated Community Residential Flats in OMR

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SAS Research - A Study on Customer’s Preferences for High-Class Gated Community Residential Flats in OMR

Editor's Notes