The document discusses different methods for training salespeople. It outlines seven types of training: 1) Apprenticeship training involves experienced salespeople mentoring trainees; 2) Educational institutions provide lectures on sales expertise; 3) Special classes offer both theoretical and practical training; 4) Postal services send study materials for self-paced learning; 5) Business materials are also sent via post; 6) Sales conferences allow discussion of sales topics; 7) Sales seminars similarly discuss sales concepts but with less structured planning. The goal of sales training is to sharpen efficiency so salespeople can work more effectively.
4. MEANING of training
Training is the process by which the
efficiency of salesman can be sharpen. so that they can
work more efficiently.
5. Types of training
Apprenticeship Training
Educational Institutions
Special Classes
Postal Services
Business Material
Sales conference
Sales Seminars
6. 1. Apprenticeship Training
This type of training is given by Dr. Chancres.
Experience salesman give the training to trainees.
The candidates have to sell product by themselves.
Check the worker doing work accordingly or not.
7. 2.Training by educational nstitutes
This is the traditional type of training.
The experts provides lectures in their own field of
expertise.
In this type proper theoretical knowledge given to the
candidates.
There arte some educational institution are there
which provide training to salesman.
8. 3.Training by special classes
In this method theoretical as well as practical
knowledge provide to candidates.
The institution can provide the related training at a
convenient time , place as agreed beforehand.
This method give the importance to films, charts,
samples etc.
9. 4.By postal service
Many institutions provide training through postal
service.
The candidates are sent study material weekly ,
quarterly, or monthly.
The experts appointed by institution will check the
answers and then provide necessary guidance.
10. 5.Business Material
Like the postal correspondence , this system also use
the post services to send business material.
In this method also, salesman can get training as per
his own convenience , while staying on job.
There is lack of practical training in this method.
11. 6.Sales conferences
Sales conferences are organized to discuss about
various aspects of sales.
In the conference all the salesman remains present.
The salesman form a small group to discuss about the
topic.
12. 7. By sales seminar
Sales seminars are also organized to discuss about
sales theories, concepts and practices.
The topics to be discussed are not decide well in
advance.
The seminars can be made more interesting by sales
seminars.