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Savannah SandGnats

Lou Fink
Lou Fink

The document provides strategies for building the brand of the Savannah Sand Gnats baseball team through community engagement and fan interaction. It recommends using social media to create viral videos, being present in the community by partnering with local organizations, highlighting existing fans, hosting pre-season events to generate excitement, improving the stadium experience through interactive areas, and establishing an ambassador program to spread word of mouth marketing. The goal is to cultivate the brand through organic and authentic strategies that create community both within and outside the stadium.

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MAKING SAVANNAH SAND GNATS STRATEGIC BRANDING MEG BECKUM McRAE & LOUIS FINKLESTEIN CONTACT BUILDING THE SAND GNATS BRAND THROUGH COMMUNITY ENGAGEMENT & FAN INTERACTION
CREATE A BUZZ: VIRAL VIDEO USING SOCIAL MEDIA IS AN AFFORDABLE AND EFFECTIVE STRATEGY FOR INCREASING VISIBILITY.
Savannah SandGnats
MAKE FRIENDS: COMMUNITY PRESENCE DONT EXPECT FANS TO COME TO YOU. BE PRESENT IN THE SAVANNAH COMMUNITY BY PARTICIPATING IN EVENTS AND PARTNERING WITH LOCAL ORGANIZATIONS AND BUSINESSES.
K-12 SCHOOLS COLLEGES & UNIVERSITIES SERVICE ORGANIZATIONS PROFESSIONAL ORGANIZATIONS LOCAL BUSINESSES COMMUNITY EVENTS
SHOW FAN APPRECIATION: SAVANNAH ALL-STARS EXTEND THE I AM A GNATURAL WOMAN CAMPAIGN BY IDENTIFYING EXISTING SAND GNATS FANS WHO MAKE POSITIVE CONTRIBUTIONS IN THE COMMUNITY. HIGHLIGHT SAVANNAHS ALL-STARSIN ADVERTISING AND AT GAMES.
Savannah SandGnats
BUILD ANTICIPATION: PRE-SEASON EVENT ENGAGE THE COMMUNITY AND CREATE EXCITEMENT ABOUT THE UPCOMING SEASON. HIGHLIGHT PARK IMPROVEMENTS, NEW CAMPAIGNS AND PROMOTIONS.
PRE-SEASON TAILGATING EVENT + CHILDRENS ACTIVITIES + FREE HOTDOGS + CHILI COOKOFF + DISTRIBUTE SCHEDULE + HIGHLIGHT STADIUM IMPROVEMENTS
ENCOURAGE INTERACTION: STADIUM IMPROVEMENTS CULTIVATE COMMUNITY WITHIN THE BALLPARK BY CREATING AREAS OF INTERACTIVITY.
INTERACTION AREAS: + ENTRANCE + CONCOURSE + PICNIC AREA CONCOURSE FAMILY ENTRY PICNIC AREA ENTRANCE
TICKET SALES ENTRANCE CUSTOMER SERVICE
Savannah SandGnats
NAVIGATION CONCESSIONS ENTRANCE
Savannah SandGnats
FAMILY PICNIC KIDS AREA ACTIVITIES CONCESSIONS WATCHING THE GAME
Savannah SandGnats
SPREAD THE WORD: AMBASSADOR PROGRAM ESTABLISH AN ARMY OF DEDICATED FANS WILLINGLY TO RECOMMEND THE SAND GNATS EXPERIENCE TO OTHERS.
CONSISTENT MESSAGE SPREADS ORGANICALLY BY WORD OF MOUTH MARKETING ATTENDANCE & RETENTION
COMMUNITY PRODUCT COMMITMENT ENHANCEMENT ATTENDANCE CUSTOMER LOYALTY RECOGNITION CONSISTENCY VISIBILITY RETENTION INTERACTION VISIBILITY & ENGAGEMENT ORGANIC MARKETING
CONCLUSION + BRAND CULTIVATION BEFORE BRAND STATEMENT + ORGANIC, AUTHENTIC MARKETING STRATEGIES + GIVING BEFORE YOU GET + CREATING COMMUNITY WITHIN THE STADIUM + IDENTITY COMES FROM INTERACTION

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Savannah SandGnats

  • 1. MAKING SAVANNAH SAND GNATS STRATEGIC BRANDING MEG BECKUM McRAE & LOUIS FINKLESTEIN CONTACT BUILDING THE SAND GNATS BRAND THROUGH COMMUNITY ENGAGEMENT & FAN INTERACTION
  • 2. CREATE A BUZZ: VIRAL VIDEO USING SOCIAL MEDIA IS AN AFFORDABLE AND EFFECTIVE STRATEGY FOR INCREASING VISIBILITY.
  • 4. MAKE FRIENDS: COMMUNITY PRESENCE DONT EXPECT FANS TO COME TO YOU. BE PRESENT IN THE SAVANNAH COMMUNITY BY PARTICIPATING IN EVENTS AND PARTNERING WITH LOCAL ORGANIZATIONS AND BUSINESSES.
  • 5. K-12 SCHOOLS COLLEGES & UNIVERSITIES SERVICE ORGANIZATIONS PROFESSIONAL ORGANIZATIONS LOCAL BUSINESSES COMMUNITY EVENTS
  • 6. SHOW FAN APPRECIATION: SAVANNAH ALL-STARS EXTEND THE I AM A GNATURAL WOMAN CAMPAIGN BY IDENTIFYING EXISTING SAND GNATS FANS WHO MAKE POSITIVE CONTRIBUTIONS IN THE COMMUNITY. HIGHLIGHT SAVANNAHS ALL-STARSIN ADVERTISING AND AT GAMES.
  • 8. BUILD ANTICIPATION: PRE-SEASON EVENT ENGAGE THE COMMUNITY AND CREATE EXCITEMENT ABOUT THE UPCOMING SEASON. HIGHLIGHT PARK IMPROVEMENTS, NEW CAMPAIGNS AND PROMOTIONS.
  • 9. PRE-SEASON TAILGATING EVENT + CHILDRENS ACTIVITIES + FREE HOTDOGS + CHILI COOKOFF + DISTRIBUTE SCHEDULE + HIGHLIGHT STADIUM IMPROVEMENTS
  • 10. ENCOURAGE INTERACTION: STADIUM IMPROVEMENTS CULTIVATE COMMUNITY WITHIN THE BALLPARK BY CREATING AREAS OF INTERACTIVITY.
  • 11. INTERACTION AREAS: + ENTRANCE + CONCOURSE + PICNIC AREA CONCOURSE FAMILY ENTRY PICNIC AREA ENTRANCE
  • 12. TICKET SALES ENTRANCE CUSTOMER SERVICE
  • 14. NAVIGATION CONCESSIONS ENTRANCE
  • 16. FAMILY PICNIC KIDS AREA ACTIVITIES CONCESSIONS WATCHING THE GAME
  • 18. SPREAD THE WORD: AMBASSADOR PROGRAM ESTABLISH AN ARMY OF DEDICATED FANS WILLINGLY TO RECOMMEND THE SAND GNATS EXPERIENCE TO OTHERS.
  • 19. CONSISTENT MESSAGE SPREADS ORGANICALLY BY WORD OF MOUTH MARKETING ATTENDANCE & RETENTION
  • 20. COMMUNITY PRODUCT COMMITMENT ENHANCEMENT ATTENDANCE CUSTOMER LOYALTY RECOGNITION CONSISTENCY VISIBILITY RETENTION INTERACTION VISIBILITY & ENGAGEMENT ORGANIC MARKETING
  • 21. CONCLUSION + BRAND CULTIVATION BEFORE BRAND STATEMENT + ORGANIC, AUTHENTIC MARKETING STRATEGIES + GIVING BEFORE YOU GET + CREATING COMMUNITY WITHIN THE STADIUM + IDENTITY COMES FROM INTERACTION