Savvy social shoppers: Understanding the connected consumer
22 years after the launch of Amazon we’re in a world where the Connected Consumer has grown up with e-commerce. Millennials spend more online than any other age group. They know how to work the digital marketing system to their advantage. They demand transparency and shun advertising. They expect a personalised, consistent experience whatever and wherever they are. So what does this mean for retail? When technology is disrupting every stage of the shopper journey how do we get in front of the curve to lead the way instead of reacting when it is to late? This talk will help you understand what drives the Connected Consumer, their habits, hates and desires. Critically it will explore what causes them to buy when they do and what they expect when they walk into your store.
Savvy social shoppers: Understanding the connected consumer
- 1. Confidential ? 2016 1 Savvy Social Shoppers: Exploring the Connected Consumer in 2016 David Caygill The iris Nursery @davidcaygill
- 3. E COMMERCE CONTINUES TO GROW @davidcaygill
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- 10. MORE THAN HALF ARE ONLINE MORE THAN EVERY HOUR
- 11. FREQUENT, BUT INEFFECTIVE AT MULTITASKING @davidcaygill
- 12. @davidcaygill
- 13. @davidcaygill
- 14. Confidential ? 2016 14 DIGITAL SOCIAL SHOPPNG 77%of millennials have bought something after seeing it favourited or shared on social media.
- 18. @davidcaygill SOCIAL NETWORKS PLAY CATCH UP
- 19. @davidcaygill PINTREST’S VISUALLY SIMILAR SEARCH TOOL HELPS DISCOVERY
- 20. GEN Z: SHARING IS CARING 54%“Telling my friends about a new purchase is one of the first things I do”
- 23. @davidcaygill CONVERSATIONAL COMMERCE IS KING 150,000 phones sold in 10 minutes
- 24. @davidcaygill
- 25. @davidcaygill AI WITH THE HUMAN TOUCH
- 26. NEXT UP: VOICE SHOPPING
- 28. 68% of millennials and Gen Z will share data for better offers Data source: AIMA 2015, 20k respondents, 11 countries. @davidcaygill
- 29. 68% of millennials and Gen Z will share data for better offers Data source: AIMA 2015, 20k respondents, 11 countries. TRANSACTION GRAPH @davidcaygill
- 30. 68% of millennials and Gen Z will share data for better offers Data source: AIMA 2015, 20k respondents, 11 countries. TRANSACTION GRAPH SOCAL GRAPH GENERIC SPECIFIC @davidcaygill
- 31. 68% of millennials and Gen Z will share data for better offers Data source: AIMA 2015, 20k respondents, 11 countries. TRANSACTION GRAPH INTEREST GRAPHSOCAL GRAPH GENERIC SPECIFIC @davidcaygill
- 32. 68% of millennials and Gen Z will share data for better offers Data source: AIMA 2015, 20k respondents, 11 countries. TRANSACTION GRAPH INTEREST GRAPHSOCAL GRAPH GENERIC SPECIFIC AI OFFERS & SUGGESTIONS FOR PRODUCTS YOU WILL BUY @davidcaygill
- 33. Confidential ? 2016 33 SHOPS ARE SOLVING PROBLEMS FOR MILLENNIALS AND GEN Z
- 35. SHOPS SOLVE PROBLEMS I need something now I’m not sure which one to get I want to try it out/on I just like being here I need to pay cash INSPIRATION CONSIDERATION TRANSACTION @davidcaygill
- 36. 36 1 in 5 US Gen Z buy in store because they like to hang out there. I just like being here
- 37. 37 I just like being here “Those who hang out and participate in our stores are 3x more profitable customers.” Rick Bradley, VP Retail.TOMS.
- 38. 38 I’m not sure which one to get I want to try it out/on 45% of Gen Z went to a shop touch the object
- 39. 39 40 percent of 18–24 year olds prefer cash I need something now I need to pay cash
- 40. 40 Design for emotional experiences 1. Enable digital social shopping 2. Use data to drive your relationships and recommendations. 3. Revive your retail spaces for customer’s lifestyle needs 4.
- 41. Confidential ? 2016 41 @davidcaygill david.caygill@iris-worldwide.com The iris Nursery