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HISTORY OF THE SBI CARD
 SBI Card was launched in October 1998 by the State
Bank of India and GE Capital.
 SBI Card is headquartered in Gurgaon, Haryana.
 State Bank of India and The Carlyle Group acquired
GE Capital`s stake in the joint venture.
 7 million credit card customers.
 SBI CARD are the second largest credit card issuer in
the country.
 SBI have offices in over 100 cities in India.
 Number of employees is 3600
 CEO of SBI CARD is Mr. Hardayal Prasad.
 SBI Card caters to both the individual and corporate
segments.
 SBI Card offers :- • Premium Cards • Classic Cards
• Travel & Shopping Cards • Corporate cards
• Banking partnership cards.

 1998: SBI Card enters
the credit card space.
 1999: SBI Card reaches
the 1 lakh mark
 2002: SBI Card enters the
‘1 Million Cards’ club
 2002: SBI Card enters
into its first partnership
with a public sector bank
 2003: SBI Card launches
Affinity Cards in 8 cities
 2005: SBI Card crosses 2
million card base
 2006: SBI Card becomes
the second largest credit
card issuer
the SBI Platinum Card
Central SELECT SBI Cards
Central SELECT SBI
Cards
 2017: SBI Card enters 5
million cards club
BPCL SBI Card
SBI Card PRIME and
SBI Card Unnati
million customer base
million customer base
 2018: Etihad Guest
SBI Card launched
Milestone

Premium Credit Cards
For Individuals
The Bouquet of SBI
Corporate Card Solutions
Lifestyle Cards
Rewards Cards
Shopping Cards
Travel & Fuel Cards
Banking
Partnership Cards
Corporate Cards
Central Travel Cards
Utility Cards
Purchase Cards
Virtual Cards

Vision, Mission & Goals of the SBI CARDS
SBI Card is to offer
Indian consumers
access to a wide range
of world-class, value-
added payment
products and services
Endeavor is to simplify
the lives of our
customers, employees
and other important
stakeholders
Committed to
providing Simple,
Responsive and
Innovative Financial
Solutions
Service, Transparency,
Ethics, Politeness,
Sustainability
Be the Bank of choice
Transforming India

PRICING INNOVATION
• Consider Eliminating annual fees at low rupees values.
• Raise Consumer focus on fee waivers.
• Increase the perceived value of premium credit cards.
• Reframe point based rewards in rupees values.
• Create incentives that encourage card holders.

STRATEGIES OF SBI CARD MARKETING
• Focus each product on a single consumer need.
• Bring together marketing and underwriting.
• Offer Secured cards.
• Appeal to Former Debit Card users.
• Leave no customer empty handed.

PROMOTIONS STRATEGY
• Travel offers
• Airline/Delta
• Cash Back deals
• Supermarket & Gas
• Lower interest

PRICING STRATAGIES
• SBI SIGNATURE CARDS
– Joining Fee- Up to INR 4,999 and Renewal Fee per annum- INR 4,999
• SBI Platinum Card
– Joining Fee- Up to INR 1,499 and Renewal Fee per annum- INR 1,499
• Yatra SBI Card
– Joining Fee- INR 499 and Renewal Fee per annum- INR 499

POLICIES OF INTERNATIONAL MARKET
BY SBI CARDS
• Foreign currency transaction attracts forex mark-up charges, which is 3.5% of the
transaction amount plus applicable taxes.
• You can use the Air India SBI Signature card at over 2 million Visa outlets across the
globe and 2,85,000 in India.
• You can now use your SBI International Debit Card on your most desired International
Websites for any purchase transactions.
• Using your online account user ID and password and you can activate or deactivate
international usage on your card.

• Adding customers with better risk profile
• Acquiring customers through SBI branches
• Growing in the high net-worth, high spending and more profitable
customer segment.
• New Premium Offering .
PROMOTION – COMMUNICATION STRATEGY OF THE
SBI CARDS

DISTRIBUTION CHANNEL OF THE SBI CARDS

SERVICE MANAGEMENT OF THE SBI CARDS
•14 payment options.
•Technically Advanced.
•Always Accessible
•Customized Solutions

Marketing to Business Markets
Target population: Private Organizations, NBFCs, Comissionarate Office, Customs
Office

OPPORTUNITIES AND CHALLENGES FOR
THE ORGANIZATION
Opportunities
• Well knownbrand
• Using ofblockchaintechnologiesforfasterandreliable transaction
• Goodwaytoincreasecreditscore
Challenges
• Competitivemarket
• Potentialarehaving multiplenumberofcredit cards
• Most ofbaddebtshappenin credit card

OBSERVATIONS & FINDINGS
• The volume of credit and debit card payments is enormous, adding up to a $4 trillion in
transaction volume
• People are having multiple cards from different banks
• Segment of buyers are well informed and knows proper utilization of cards and a set of
buyers perceive to be a future burden
• Up-selling is a popular trend in credit card division

CONCLUSION
• Just like every good thing that comes with a disclaimer attached to it, Credit Cards too
are great until you know how to get the best out of them. It’s easy to fall into the debt
trap with a Credit Card but using precaution is what you need to do. When used
correctly, Credit Cards are surely a boon to mankind. They are an effective, quick, and
convenient alternative to cash that make for a pleasant experience while transacting.
• At the same time, if not used wisely they are a recipe for disaster.
• Thus, we conclude that deciding whether Credit Cards are a boon or bane lies in its
usage. If you haven’t already used a Credit Card, we suggest you to take a look at the
infinite options we have for you

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Sbi card

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