SC Summer Campaign Portfolio Spreads
- 1. PAGE 1 BRIGHT FUTURES START AT STOCKPORT Stockport College Enrolment Campaign 2016/2017 ENROLMENT CAMPAIGN 2016/2017
- 2. PAGE 3PAGE 2 CONTENTS 3 ACKNOWLEDGEMENTS 4 BRIGHT FUTURES OVERVIEW 5 ENROLMENT MICROSITE 67 OUTDOOR ADVERTS 89 ONLINE ADVERTS 10-11 PRINT ADVERTS 14 SUCCESS RATES 15 GMAC LAUNCH ACKNOWLEDGEMENTS Throughout the Bright Futures summer campaign we have worked with many local and national organisations, of which understood the true value of vocational-technical education and the importance of the work we continue to do here at Stockport College. We would like to thank the following organisations for their partnership throughout the campaign: MODERN-ENGLISH DIGITAL The award-winning ad-tech agency with their creative and professional approach in ensuring the Bright Futures campaign was successfully managed, with engaging content and graphic design. KEY 103 Local radio station owned and operated by Bauer Radio as part of the City 1 network IMAGINE FM The Independent Local Radio station based in Stockport broadcasting to South Manchester and Cheshire in the North West of England DEBUT ARTS ACADEMY MERSEYWAY SHOPPING CENTRE A large shopping centre in the heart of Stockport. Adjoining onto Mersey Square, forming the basis of the towns main shopping area LITTLE MONSTER ADS advertising solutions such as Adbikes, Advans, Adtrailers, Taxi Advertising, Bus Advertising, Motorway Advertising, and Promotional People to capture the imagination of a target audience. STOCKPORT EXPRESS The local newspaper of Stockport, England. It has a paid-for circulation of 10,000 and is published every Wednesday. FURTHER THANKS GMCG, GM Chamber, Inspiring Careers North West, The Apprenticeship Store.
- 3. PAGE 5PAGE 4 Stockport College is the largest educational establishment Were dedicated to delivering innovative, inspirational education to help school leavers, adults and apprentices achieve their career goals. It is one of our primary objectives to ensure we enrol students into the college from within the local community and surrounding areas, running a recruitment campaign that is accurate, transparent and engaging for all. Bright Futures is of Stockport College, displaying our community integration, business sustainability and educational aspirations, whilst fortifying our position as the lead for all learners. Though the Bright Futures summer campaign we have been able to demonstrate; our wealth of knowledge and expertise throughout a vast majority of subject areas, career paths and forte of current/alumni students through case studies, the partnerships and associations potential learners the platform to succeed academically, professionally and socially. BRIGHT FUTURES AT STOCKPORT COLLEGE ENROLMENT MICROSITE LAUNCH STOCKPORT COLLEGE MICROSITE Enrolment Campaign In order to make the online enrolment process as accessible, transparent and user-friendly as possible we launched an enrolment microsite, together with its own dedicated URL enrolstockport.co.uk. The enrolment microsite was developed to give the summer campaign a dedicated hub to house news, events and crucial information regarding enrolment. Throughout our physical and virtual assets including bus adverts and digital site skins we course lists, contacts for enrolment enquires and key information on why to choose Stockport College as an institution for technical- vocational learning. As a college in the heart of Stockport we continuously look to engage and successfully work with the local community and organisations. Together with Stockport Metropolitan Borough Council we were able to direct visitors of the microsite to the National Careers Service in order to provide information, advice and guidance on learning, training and work opportunities. on events and activities within the college, as well as creating endless communication opportunities.
- 4. PAGE 7PAGE 6 APPRENTICESHIP BILLBOARD Located Station Road, Stockport ADVAN ROUTES Cheadle/Marple College, Stockport Academy, Stockport School, Reddish Vale, Werneth School BUS ADVERT Streetliner BUS ADVERT Rear OUT AND ABOUT THIS SUMMER APPRENTICESHIP ADBIKE Cycled in close proximity to the College creative adverts that highlighted the key messages and areas of Stockport College. Using the various methods of advertising we successfully engaged with the local community and the Greater Manchester area whilst creating a general hype around the brand and identity of Stockport College.
- 5. PAGE 9PAGE 8 ONLINE AND IN PRINT THIS SUMMER MEN WEBSITE Digital Site Skin KEY 103 Sponsored Facebook Post STOCKPORT COLLEGE Instagram Post MEN Apprenticeships Sponsored Tweet COURSE SPECIFIC SUBJECTS DUE TO LOW ENROLMENT RATES KEY 103 Further Education Sponsored Tweet
- 6. PAGE 11PAGE 10 ONLINE AND IN PRINT THIS SUMMER GEAR UP FOR A DAZZLING CAREER YOUR LOCAL COLLEGE IS NOW ENROLLING FOR APPRENTICESHIPS AND COURSES IN CONSTRUCTION, ENGINEERING, PLUMBING, HOSPITALITY, BEAUTY AND LOTS MORE. MEN NEWSPAPER WRAP Inside Spread MEN NEWSPAPER WRAP Front & Back Page CAREER DEVELOPMENT TO HELP YOU SHINE BRILLIANT WAYS TO ACCESS HIGHER EDUCATION OR CHANGE CAREER YOULL ALSO NEED A GCSE SCIENCE QUALIFICATION IF YOU WANT TO DEVELOP SKILLS SUITABLE FOR A CAREER IN: START AT STOCKPORT Find yours at www.enrolstockport.co.uk #MyCareerStockport MEDICAL OR HEALTH PROFESSIONS SCIENCE NURSING AND MIDWIFERY HEALTH SCIENCE ENGINEERING SCIENCE IT PRIMARY TEACHING ENGINEERING CREATIVE WRITING BUSINESS MANAGEMENT SOCIAL WORK HUMANITIES SOCIAL SCIENCES ONE IN FOUR UK JOBS GO UNFILLED DUE TO SKILLS SHORTAGE MECHANICAL ENGINEER Starting salary: 贈22,000 + per year BIOMEDICAL SCIENTIST Starting salary: 贈14,000 + per year MAKE A BRIGHT MOVE AND GET IN TOUCH VISIT: www.enrolstockport.co.uk PHONE: 0300 300 0090 EMAIL: enquiries@stockport.ac.uk TEXT: STOCKPORT with your query to 60081 Stockport College, Town Centre Campus,Wellington Road South, Stockport, SK1 3UQ CHOOSE YOUR CAREER PATH Nows the time to choose your path for the future. Whether its construction, hospitality, performing arts, engineering or one of the many other routes job you want. HOW TO APPLY Applying for an apprenticeship, WHEN TO ENROL Were enrolling right now for most of our courses. Our DATES FOR YOUR DIARY 2016 ENROLMENT DAYS: ENROLMENT DAYS: OPEN DAYS: 18 AUGUST (A2 Results day) 19 AUGUST 22 AUGUST 23 AUGUST 24 AUGUST 25 AUGUST (GCSE Results day) 26 AUGUST 30 AUGUST 31 AUGUST 1 SEPTEMBER 2 SEPTEMBER 3 SEPTEMBER 25 AUGUST (GCSE Results day) 3 SEPTEMBER Find yours at www.enrolstockport.co.uk #MyCareerStockport ENROL NOW SCHOOL OR COLLEGE LEAVER? ITS TIME TO SHINE WE OFFER APPRENTICESHIPS IN: STAND OUT ON THE JOBS MARKET WITH AN APPRENTICESHIP BRIGHT FUTURES Find yours at www.enrolstockport.co.uk #MyCareerStockport MOTOR VEHICLE ENGINEERING CONSTRUCTION PUBLIC SERVICES SPORT AND LEISURE HAIR AND BEAUTY CATERING PLUMBING ELECTRICAL INSTALLATION PAINTING AND DECORATING MEDIA PHOTOGRAPHY PERFORMING ARTS GRAPHICS 2015 WAS THE BEST EVER YEAR FOR BRITISH BUILDERS BRICKLAYER Starting salary: 贈16,000 + per year (39 hours/week) ENROL NOW FOR MAXIMUM STANDOUT ON THE JOBS MARKET Yo Lo Y the ne #MyCareer Stockport VOCATIONAL COURSES AND APPRENTICESHIPS FOR ALL AGES ACCESS COURSES TO GIVE YOU A RECOGNISED QUALIFICATION FOR EMPLOYMENT A WIDE RANGE OF HIGHER EDUCATION COURSES RANGING FROM HNC TO DEGREE Looking to learn a trade, get access to further education or take your higher education even further? Then its not too late to enrol on a course at Stockport College and study: to get you the job you want in everything from construction to hair and beauty. BRIGHT FUTURES START AT STOCKPORT Find yours at www.enrolstockport.co.uk PHONE: 0300 300 0090 EMAIL: enquiries@stockport.ac.uk TEXT: STOCKPORT with your query to 60081 BRIGHT FUTURES START AT STOCKPORT STOCKPORT EXPRESS NEWSPAPER Quarter Page Advert ENROLMENT POSTCARD A5 Double Sided
- 7. PAGE 13PAGE 12 ENROLMENT ROADSHOW College Opening Hours Enrolment Enquiries 0300 300 0090 24/7 Enquiries www.stockport.ac.uk Thursday 18 August 09:00 - 16:00 08:00 - 17:00 24 hrs Friday 19 August 09:00 - 16:00 08:00 - 16:30 24 hrs Saturday 20 August 24 hrs Sunday 21 August 24 hrs Monday 22 August 09:00 - 16:00 08:00 - 17:00 24 hrs Tuesday 23 August 09:00 - 19:00 08:00 - 19:00 24 hrs Wednesday 24 August 09:00 - 16:00 08:00 - 17:00 24 hrs Thursday 25 August 09:00 - 19:00 08:00 - 19:00 24 hrs Friday 26 August 09:00 - 16:00 08:00 - 16:30 24 hrs Saturday 27 August 24 hrs Sunday 28 August 24 hrs Monday 29 August 24 hrs Tuesday 30 August 08:00 - 16:30 08:00 - 19:00 24 hrs Wednesday 31 August 09:00 - 16:00 08:00 - 17:00 24 hrs Thursday 1 September 09:00 - 19:00 08:00 - 19:00 24 hrs Friday 2 September 09:00 - 16:00 08:00 - 16:30 24 hrs Saturday 3 September 10:00 - 14:00 10:00 - 14:00 24 hrs Sunday 4 September 24 hrs STOCKPORT COLLEGE Enrolment Dates 2016 ALUMNI STEVEN BRIGHTENS UP OLYMPICS RESULTS DAY BRINGS BRIGHTER FUTURES KEEPING ACTIVE AT STOCKPORT COLLEGE DEBUT ARTS ACADEMY REACHES NEW HEIGHTS Steven Swanborough is a former student of Stockport College, and since competing his BA (Hons) course in Moving Image he has gone household names, including the likes of Sony, PlayStation, JD Sports, The Saucy Fish Co. and for the BBC and BBC Sport. This summer his art and design work was viewed by millions, being displayed across the internet, television, and the promotional material of the Rio Olympics. Steven initially posted the design on his Instagram page stating: At Stockport College we are proud to announce and congratulatethe324learnersthathaveachievedadistinction grade at the end of the year, however the celebrations do not stop there. Across our various courses we have received an outstanding amount of vocational results, with 19 of our their Level 3 extended Diploma, gaining a Triple Distinction* (equivalent to 3 A grades at A Level). The girls told us that no matter how they became involved withStockportCollegeandDebut, beitbyarecommendation from a friend like Rebecca, or being brought to the dance studio by her mum for the past 17 years like Jasmine, they have all had the experience of a lifetime at Debut Academy. With aspirations to start a career on the West End, take to the seas performing on World Cruises, or opening their College and Debut Academy was the platform they needed to succeed in their future in performing arts. accomplishments in our sporting ventures. One of the success stories from this year involved Luke Connor, a recent motor vehicle student at Stockport College who played a vital role in the Amateur Boxing Club. Luke was not only regarded for putting Stockport on the map for an institution that supports our students ambition to succeed in sport, but he also won the national England Boxing three judges on the day. During the Stockport College enrolment roadshow there were a number of instances of advertising campaigns and engaging activities within duel locations, for example; as well as being situated outside Merseyway shopping centre with Key103 we also had a presence outside Stockport College. We pride ourselves as being an educational institution that is highly regarded by the local community and in turn are continually looking to give something back.
- 8. PAGE 15PAGE 14 The Greater Manchester Apprenticeship Company launches online portal to get students on the career ladder Today sees the launch of a new online apprenticeships portal from the Greater Manchester Apprenticeship Company (GMAC), designed to support and inspire students on their journey to an apprenticeship. portal will be exclusively available to students at Stockport College and the other nine members of the partnership, providing them with 24-7 support and access to a range of resources including help building a CV, video-based mock interviews, tips from employers and a hub of live vacancies in the region. The tool will integrate with the partners own virtual learning environments providing seamless support for students planning their next steps. The GMAC partnership, which launched in June, is a new collaboration between nine colleges from the Greater Manchester Colleges Group (GMCG), and leading training provider The Skills Company. Funded through the Greater Manchester Apprenticeship Hub City Deal programme on behalf of the GMCA, the partnership aims to contribute to GMs Apprenticeship Strategy to drive the quality and volume of apprenticeship opportunities through the provision of excellent support and advice to young people. support learners across the partnership as they consider their next stage of training or education, showcasing apprenticeships as a great way to get ahead in the career stakes. Simon Andrews, Principal of Stockport College said: The opportunities available in Greater Manchester right now are extraordinary, and it is more important than ever that students and employers take advantage of this. students even more support to pursue their chosen career. We want our students to explore the portal and see where apprenticeships can take them. Theresa Grant, Head of Skills & Employment for Greater Speaking at the event, she said: An apprenticeship is By taking on an apprenticeship you can learn vital skills, yourself up for a successful and satisfying career and I am pleased to see this unique collaboration of Greater Manchester providers working together to launch the superb THIS IS ME site for students. THIS IS ME is exclusively for students at Stockport College and the partnerships other learning providers. For more information about the portal and GMAC contact the project lead Helen Hawxwell (gmac@ apprenticeshipgrowth.co.uk @ThisismeGMAC on Twitter & Instagram. GM PROVIDERS LAUNCH EXCLUSIVE APPRENTICESHIP SUPPORT LEARNER SUCCESS DATA Academic Year 2015/16
- 9. PAGE 16 BRIGHT FUTURES START AT STOCKPORT Stockport College Enrolment Campaign 2016/2017 ENROLMENT CAMPAIGN 2016/2017