Scaling at Namshi @ Seamless Ecommerce Dubai 2017
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A very short, non-technical presentation on some of the practices we adopted while growing Namshi to be the largest fashion e-tailer in the Middle East.
![So what do you do with all
these requests [...]?](https://image.slidesharecdn.com/scalingnamshi1-170510131649/85/Scaling-at-Namshi-Seamless-Ecommerce-Dubai-2017-18-320.jpg)
Scaling at Namshi @ Seamless Ecommerce Dubai 2017
- 1. Scaling @ Alessandro Nadalin - CTO @ Namshi.com
- 2. Scaling @ Alessandro Nadalin - CTO @ Namshi.com
- 3. Scaling @ Alessandro Nadalin - CTO @ Namshi.com Started off as desktop only
- 4. Scaling @ Alessandro Nadalin - CTO @ Namshi.com Started off as desktop only Largest fashion e-retailer in gcc
- 5. Scaling @ Alessandro Nadalin - CTO @ Namshi.com Started off as desktop only Largest fashion e-retailer in gcc 3/350 employees
- 6. Scaling @ Alessandro Nadalin - CTO @ Namshi.com EBITDA 10M AED (FY 2016)
- 7. Scaling @ Alessandro Nadalin - CTO @ Namshi.com EBITDA 10M AED (FY 2016) 1.6M orders (FY 2016)
- 8. Scaling @ Alessandro Nadalin - CTO @ Namshi.com EBITDA 10M AED (FY 2016) 1.6M orders (FY 2016) +25% net revenue YoY
- 11. Adding manpower to a late project makes it later Frederick Brooks https://en.wikipedia.org/wiki/The_Mythical_Man-Month
- 12. Innovation is saying no to 1.000 things Steve Jobs
- 13. Service is king
- 17. If its not simple enough, its wrong
- 18. So what do you do with all these requests [...]?
- 19. Just read them and then throw them away. http://gettingreal.37signals.com/ch05_Forget_Feature_Requests.php
- 20. The important ones Always come back.
- 22. -Web push notifications -Traditional server side app -Cross device wishlist
- 23. +20% conversion rate -15% bounce rate +50% avg session duration
- 26. if item.discounted = false and voucher = EID30: return item.price * 70/100
- 27. if item.discounted = false and voucher = EID30: return item.price * 70/100
- 28. if item.discounted = false and voucher = EID30: return item.price * 70/100
- 29. if item.discounted = false and voucher = EID30: return item.price * 70/100
- 30. Empower people
- 31. On the shoulder of giants