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Scaling culture as you expand regionally

R
RoshniMahtani

This document discusses the scaling of culture at TheAsianparent, a content and community platform for parents in Asia. It outlines how the company grew from 5 employees in 2010 to 65 full-time employees and 20 part-time employees across 4 countries by 2015. In the early days, the founder experienced high attrition and siloed teams when they took their first vacation. They then focused on improving HR and building a strong company culture. The key aspects of TheAsianparent's culture include hiring the right people with the needed skillsets, clear communication, standardized employee perks, team bonding activities, and managing teams across different cultures. The CEO's main job is recruiting, developing, and managing the amazing team across Asia to uphold the

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Scaling culture theAsianparent Case Study
1- About 2- Culture what, why? 3- How we built culture 4- CEOs Job Agenda
About 1
About us Content, Community platform for parent in Asia Over 6.5 million users monthly Vision is to be a mums best friend
Early days ≒Set up end 2009 ≒5 employees by end 2010 ≒Boot strapped ≒1 country
Holy cow! ≒Took my first vacation a year later ≒Team resigned when I was on holidays! ≒Cried buckets tried to figure out what happened ≒Siloed culture, barriers to collaboration ≒Picked myself up and decided to focus on HR and Culture
Now ≒65 Full-timers, 20 part- timers as of beginning 2015 ≒4 countries ≒Voted worlds most democratic workplace ≒Attrition rate is down ≒Most colleagues stay for a minimum of 3 years
Culture What, why? 2
What is culture? The behaviours, beliefs, values, & symbols that a group of people accept, generally without thinking Passed along by communication & imitation
The best investment Often, doesnt cost a dime! Fosters innovation, finds talent in unexpected places, empowers employees at all levels Increases overall happiness Happiness increases productivity by up to 31%, Sales by 37% and creativity by 3 xs HBR
How we build culture 3
5 simple steps Hire right Communicate Employee Perks Team Bonding Managing across cultures
Hire right ≒Dont just focus on personality, but also on skillsets ≒Interview aggressively with those skillsets in mind ≒Once hired, on board well (Orientation, understand company culture, values, ensure they understand their job, set OKRs) Analy'cal Wri'ng Edi'ng SEO Tech Management Skills Integrity Direct Tenacity Editorial Strategist Skillset Analy'cal Wri'ng SEO Integrity Tenacity Amandas Skillset
Communicate ≒Daily stand-ups ≒Internal chat on FB groups, Line and Slack ≒Weekly all hands meetings combined with team lunch ≒Weekly PPFs ≒CEO has coffee daily with 1 random employee
Standardized employee perks ≒New hire swag (Namecards, Mugs, tote bags, tshirts) ≒Free lunches across countries ≒Insurance ≒Equal number of public holidays ≒Helps them feel they are Ticklers first and everything else second
Team bonding Yearly retreats (based on departments) ≒Monthly outings movies, dinners, drinks, sports, etc ≒All festivals all celebrated across offices
Managing interculturally Each department has a Head who is incharge of various local teams. Head of Editorial sits in Philippines Head of Marketing sits in Singapore Head of Analytics sits in India Forces collaboration intercompany and understanding of various cultures
My job as CEO Values of company vs Values of CEO Recruiting, developing, and managing my amazing team across #Asia.
Thank you

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Scaling culture as you expand regionally

  • 2. 1- About 2- Culture what, why? 3- How we built culture 4- CEOs Job Agenda
  • 4. About us Content, Community platform for parent in Asia Over 6.5 million users monthly Vision is to be a mums best friend
  • 5. Early days ≒Set up end 2009 ≒5 employees by end 2010 ≒Boot strapped ≒1 country
  • 6. Holy cow! ≒Took my first vacation a year later ≒Team resigned when I was on holidays! ≒Cried buckets tried to figure out what happened ≒Siloed culture, barriers to collaboration ≒Picked myself up and decided to focus on HR and Culture
  • 7. Now ≒65 Full-timers, 20 part- timers as of beginning 2015 ≒4 countries ≒Voted worlds most democratic workplace ≒Attrition rate is down ≒Most colleagues stay for a minimum of 3 years
  • 9. What is culture? The behaviours, beliefs, values, & symbols that a group of people accept, generally without thinking Passed along by communication & imitation
  • 10. The best investment Often, doesnt cost a dime! Fosters innovation, finds talent in unexpected places, empowers employees at all levels Increases overall happiness Happiness increases productivity by up to 31%, Sales by 37% and creativity by 3 xs HBR
  • 12. 5 simple steps Hire right Communicate Employee Perks Team Bonding Managing across cultures
  • 13. Hire right ≒Dont just focus on personality, but also on skillsets ≒Interview aggressively with those skillsets in mind ≒Once hired, on board well (Orientation, understand company culture, values, ensure they understand their job, set OKRs) Analy'cal Wri'ng Edi'ng SEO Tech Management Skills Integrity Direct Tenacity Editorial Strategist Skillset Analy'cal Wri'ng SEO Integrity Tenacity Amandas Skillset
  • 14. Communicate ≒Daily stand-ups ≒Internal chat on FB groups, Line and Slack ≒Weekly all hands meetings combined with team lunch ≒Weekly PPFs ≒CEO has coffee daily with 1 random employee
  • 15. Standardized employee perks ≒New hire swag (Namecards, Mugs, tote bags, tshirts) ≒Free lunches across countries ≒Insurance ≒Equal number of public holidays ≒Helps them feel they are Ticklers first and everything else second
  • 16. Team bonding Yearly retreats (based on departments) ≒Monthly outings movies, dinners, drinks, sports, etc ≒All festivals all celebrated across offices
  • 17. Managing interculturally Each department has a Head who is incharge of various local teams. Head of Editorial sits in Philippines Head of Marketing sits in Singapore Head of Analytics sits in India Forces collaboration intercompany and understanding of various cultures
  • 18. My job as CEO Values of company vs Values of CEO Recruiting, developing, and managing my amazing team across #Asia.
  • 19. Thank you