Scaling UX in a maturing organisation
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Presentation from Norrsken House Lunch & Learn event - Taking user experience a step further Jonas and Gabriel from digital product development agency Osynlig talks about taking the user experience a step further by exploring and understanding how UX scales (or doesnt) in a team or organisation.
Scaling UX in a maturing organisation
- 2. UX agency Established 2006 Sundsvall, Stockholm and Auckland Product Management/Design/Tech
- 3. Why?
- 4. UX is a strange beast
- 5. Were constantly trying to de鍖ne what it is
- 6. Lets list all of the UX methods, process and tools available
- 7. Kidding!
- 8. Lets talk about people
- 9. So, what is our de鍖nition of the UX person?
- 10. Somebody who cares for and is responsible for making the users happy
- 11. So basically we are responsible for something super-vague
- 12. on top of that we need others to understand our vague stuff
- 14. So - we made a model! (Actually, its a pyramid.)
- 15. Because, the value of UX design is correlated with the design maturity in the organisation.
- 16. UX-pyramiden 1 2 3 4 5 UX design in teams Dedicated UX design Ad hoc UX design No UX design UX sets the direction
- 17. No resources allocated to the user experience Everything will be fine when we launch Not knowing they are making design decisions No UX design This seems important but we really do not have time 1 2 3 4 5
- 18. Ad hoc UX design We need to make it easy for the user Temporary UX projects with limited results We need UX on this Improving reactively Need clear user goals and follow up on the effect1 2 3 4 5
- 19. Dedicated UX design UX team helps out in projects when requested Sharing personas, user tests, user research Few people in many places with limited results "We need to test this to see what users are doing" 1 2 3 4 5
- 20. UX design in teams UX embedded in the team Competence is among several people in the team Creates processes & creates deep user insights Great short term UX work "We need to know more about users' needs" 1 2 3 4 5
- 21. UX sets the direction User insights controls product development The product owner has very good UX competence Clear processes and structures for working user-centric There is vision for user experience Our product decisions are based on user insights 1 2 3 4 5
- 22. Four tips on how to start climbing the pyramid
- 23. 1. Start meeting your users regulary Bare-minimum of two hours at least every six weeks Spend time interacting with your users See it as an opportunity to meet a person - not data to be collected Stage 5 organisationsmake this task a top priority
- 24. 2. Establish a bold vision for the user experience Identify an ambitious vision that describes the perfect user experience Create as how it should be - let that guide you Prioritise those projects or initiatives that brings you closer to that vision Make sure the user experience vision is a shared vision
- 25. 3. Embrace a culture of continuous learning Regularly do retrospectives during projects A mistake repeated means we didnt learn anything form the first mistake Organisations that embrace this climbs the stage at a higher pace Share your insights or perish
- 26. 4. Dont do it all at once Dont try to run before you can walk - change takes time Avoid having a UX Police trying to enforce methods and processes People are different - change will happen at different paces Embrace the need for ambassadorship and grit
- 27. Thank you! Jonas Englund jonas.e@osynlig.se 070-674 99 12 Gabriel J旦nsson gabriel@osynlig.se 070-264 89 52 Linus Lennstrand linus@osynlig.se 073-032 72 03