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Direct marketing involves providing physical marketing materials like catalogs and brochures directly to consumers to advertise products and services. It uses techniques like telemarketing, mail marketing, and direct selling to businesses. When doing direct marketing, companies should conduct market research, target the right clients, and use various methods like email, phone calls, meetings and presentations to directly reach their target audience in a personalized way. Direct marketing is effective because it delivers a clear, straightforward message to consumers without traditional advertising and allows companies to measure responses.Read less